Cision

SEPTEMBER 10, 2015

What happens when you place all of the world’s top content marketers in one place? In its fifth year, Content Marketing World brings over 3,500 people from over 50 countries together and covers topics ranging from tools and technology to optimization to the future of content marketing.

Content Marketing 120

Content Marketing Marketing Hotels Creativity 120

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Content Forecast Calls for Users, Search Engines, Customization, and More. Why: “Content marketers need to be more like meteorologists than fortune tellers. ” 2.

Conference 40

Conference Internal International Leadership 40

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. Mobile, data and wearable technology. c) Donald Steel. I see three main drivers.

Crisis Communications 148

Crisis Communications Transportation Conference Social Media 148

Communications Conversations

SEPTEMBER 22, 2017

International IABC. Social Media Marketing World. Content Marketing World (just a few weeks ago!). Many of my PR friends have been to the PRSA National Conference multiple times. Many of my PR friends have been to the PRSA National Conference multiple times. Do you attend national industry conferences?

Conference 60

Conference Industry Hotels Local 60

Sword and the Script

JANUARY 3, 2023

PR can also involve managing events, speaking at conferences, and developing social media campaigns. This could include sending press releases, organizing press conferences, or arranging interviews. And in B2B marketing it already does. How is technology being used in public relations?

Interviews 101

Interviews Publicity Technology Social Media 101

Sword and the Script

JULY 30, 2019

Marketing technology (martech) is not marketing. for a martech conference by Third Door Media , which I’d also hasten to add, prints three newsletters that I have read almost daily for many years. Because if martech is marketing, then businesses merely need to buy some technology. Martech is not marketing.

Marketing 104

Marketing Comparison Enterprise Technology 104

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. The same C-level decision makers that leverage it in their decision-making processes are difficult to impress— only 17% of them rate the content they read as “very good” or “excellent.”

Leadership 145

Leadership Content Marketing Healthcare Google 145

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 170

Marketing Employee Content Marketing Training 170

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Each edition covers the modern approaches for highly effective public relations, marketing, and customer communications—all at a fraction of the cost of traditional advertising.

Marketing 118

Marketing Social Media Trends Instagram 118

Sword and the Script

DECEMBER 22, 2020

The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. PwC estimates live events, conferences and tradeshows have shrunk 64% as an industry. Source: Content Marketing is the New Conference ). PR takes on content and SEO duties. “PR

Survey 177

Survey Marketing B2B Study 177

PRSay

SEPTEMBER 10, 2019

In the ideation phase, you’ll want to develop a plan for cross-channel content marketing that will drive exposure and reach your target audience. As content is delivered, PR pros need to be ready for real-time strategy adjustments and know how to measure the success of your content marketing campaign.

Storytelling 136

Storytelling Video Strategy Analytics 136

PR 20/20

NOVEMBER 30, 2022

So, how can teams pinpoint what went wrong and redirect marketing energy? As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Technology.

Marketing 52

Marketing Technology Internal International 52

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 94

B2B Marketing Measurement Social Media 94

Polaris

DECEMBER 4, 2014

Amy Lockwood is a former marketer who now works in international development. While TED originally began as a conference where technology, entertainment and design converged, it’s now branched out to include music, dancing and art. Content Marketing' 3: Amy Lockwood: Selling condoms in the Congo.

Marketing 220

Marketing Content Marketing Agency Storytelling 220

Stephen Waddington

MAY 9, 2017

Fake news, social media speculation, the Croatian Public Relations Association conference and support for students, are all among the topics discussed on the latest #FuturePRoof podcast. Sarah Hall and I recorded a new edition of the #FuturePRoof podcast at the end of last week. Here’s what you’ll learn. Ditch the lazy fake news tag.

Ethics 108

Ethics Conference Advertising Advertising 108

PRSay

OCTOBER 10, 2019

Cision is a proud sponsor of the PRSA 2019 International Conference in San Diego on Oct. For that, you need to put together a tech stack that’s within your team’s budget, while hopefully tapping into the latest and greatest technology has to offer. That testing needs a way to show what’s working and what’s not.

Media 101

Media Storytelling System Technology 101

PR 20/20

JUNE 13, 2017

Understanding the ideas that follow is critical to applying artificial intelligence and related technologies to your business. Artificial intelligence is a suite of related technologies that include machine learning, deep learning, natural language generation (NLG) and more. These technologies are at varying levels of maturity.

Marketing 51

Marketing Technology Content Marketing Conference 51

Sword and the Script

AUGUST 14, 2018

It’s also a key reason why blogging and content marketing has become an important tool in the media relations toolkit. based reporters said, “ensuring content is 100 percent accurate is the most important” in their organization. Comment: Content marketers should borrow this hint from reporters in their own work.

Survey 102

Survey Report Media B2B 102

Marketwired

FEBRUARY 11, 2016

It’s time to re-frame the relationship #PR has with #Content. And as Lee Odden astutely stated during last week’s PRSA International Conference panel session hosted by Marketwired : “Content is the future of PR.”. And guess what happens when PR owns Content? Take a look at @AirPR CEO… Click To Tweet.

Conference 100

Conference Big Data Pitching Employee 100

Sword and the Script

DECEMBER 10, 2019

Measuring genuine ROI and a marketing campaign’s long-term contribution to revenue takes time, and marketers need to slow down to do it.”. Sean Callahan , Senior Manager, Content Marketing | LinkedIn. 6) Relationships with people who have the ear of your target market. “It’s

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

JUNE 10, 2016

What content can you create that will become one of those 12, and how can you make sure your product or service is the end result? Fast forward 20 years and millennials are more technologically- skilled workers and communicators entering the workplace. We’ll tell you. Until then, no one cares. The Networking Model.

How To 120

How To Marketing YouTube Study 120

PR 20/20

SEPTEMBER 29, 2020

Unpacking the Challenge: How to Help Marketers Understand & Apply AI. Regardless of whether marketers embrace AI, it is accelerating change in the industry: Consumers demand greater personalization, and want to control data and privacy. Content creation : Blogging and gated content were built on HubSpot.

Case Study 92

Case Study Study Brand Branding 92

PR 20/20

NOVEMBER 29, 2022

For small businesses, start-ups, and short-term goals, we'd recommend following Ready North's Marketing Growth Hackathon TM to identify quick wins and accelerate success. Step 1: Complete a marketing assessment. Every marketing plan should start with an honest internal marketing assessment. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Sword and the Script

JANUARY 29, 2019

I began to realize there are many good reasons for PR and HR to work together beyond internal communications. 1) Not an open house; think: mini-conference. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? 3 Ways PR and HR can Team up to Attract Talent.

Resources 78

Resources Creativity Publicity Local 78

The Awards Blog

SEPTEMBER 9, 2019

But with focus and attention, and an eye for the right amount of budget, an awards program can offer benefits both internally and externally for an organization. Receiving an award can increase brand awareness, fuel your advertising and content marketing programs, and even assist with sales enablement. Did you win? Talk to us.

Case Study 66

Case Study Conference Advertising Advertising 66

Sword and the Script

OCTOBER 13, 2018

Some time around 2012, I attended a marketing conference downtown in Washington, DC. From the outside looking in, it sure seems like a long internal political battle, because Google+ didn’t die suddenly, instead, Google let it suffer from a slow decay , picking through its parts for recycling which kept some people guessing.

Google 72

Google Privacy YouTube Data 72

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. Email Marketing and….Everything

Communications 79

Communications Pinterest Reddit Radio 79

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Forbes: Benefit-Driven Content.

Trends 57

Trends Marketing Software Video 57

Sword and the Script

DECEMBER 18, 2018

MG: The technology. Even with all the technology and social media, etc., I just saw someone on Twitter talking about how PR has become more marketing’ish and marketing has become more PR’ish – I like that quote because it really does seem to be the case. 1) What has changed the most about PR over the course of your career?

Publicity 63

Publicity Storytelling Pitching Nonprofit 63

The Resolution Blog

NOVEMBER 25, 2015

20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. He’s talking about the same topic the PRSA International conference this weekend in Atlanta. Technology investment + human capital = The virtuous PR circle.

eBook 120

eBook Google Tools Analytics 120

PR 20/20

MARCH 26, 2020

Those companies you’re marketing to are all run by people. Perhaps it took kids crashing conference calls for us to remember that the people we’re selling to have lives outside the office, families they’re juggling, elderly parents they’re worried about. Speak to that person, and your marketing will be 10x better, always.

Crisis 92

Crisis Marketing Healthcare Resources 92

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Technology and data have supercharged consumer expectations for a personalized, connected experience. But technology isn’t the whole story.

Marketing 52

Marketing Storytelling Technology Community 52

Stuart Bruce

MAY 29, 2015

Interestingly Dell launched the report at its annual analyst conference, highlighting that although it was called a report for customers, Dell recognises its importance to analysts and other key influencers and stakeholders. Innovative design and data transparency. The report features 60 Windows 8.1-esque

Report 60

Report Financial Corporate Reputation 60

Cision

MAY 21, 2015

A podcast featuring discussions at the intersection of business, technology & culture hosted by Chris Saad and Brian Solis. SocialZoomFactor is a podcast created for business and marketing leaders. to rock your social media and content marketing. Social Media Marketing Podcast. Content Inc. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120

Cision

APRIL 18, 2016

A lot of the buzz after Facebook’s recent F8 Conference focused on Messenger “bots,” sensationalizing that feature to the point that you might be under the impression that Facebook’s artificial intelligence is sophisticated enough to carry on natural conversations with you (spoiler alert: they’re not).

Facebook 0

Facebook Mobile Analytics Advertising 0

wiredPRworks

OCTOBER 9, 2015

Thanks to IMEX America for inviting me to present digital marketing, LinkedIn, and PR trends for the meetings, destinations, and events industries. This is will be my third IMEX conference. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. Track: Technology / Social Media.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

OCTOBER 10, 2023

The 2023 Informa Tech Trust in Marketing Index by Informa Tech found that “B2B technology buying decision makers’ trust in marketers is at a 61 on a scale of 1 to 100.” Comment: If you aren’t a trusted publisher already – this is a sign to get PR involved in content marketing.

B2B 135

B2B Case Study Survey Content Marketing 135