ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

A good plan starts with a full accounting of the past year’s PR initiatives and their success when measured by established KPIs. Some still use Advertising Equivalency to evaluate coverage, but the industry deems AVE a less than substantive measurement in most cases. How To Plan PR in 2018. Audit the past year.

Exercises 136

Exercises Comparison Internal International 136

Cision

SEPTEMBER 21, 2016

You can include informational articles, product comparisons, videos, special offers, et cetera. Writing Press Releases. Keep a spreadsheet of blog topics so that when you’re ready to write, you’re not challenged with blogger’s block. Write a few articles a week and schedule them in advance. Follow her on social media.

Marketing 120

Marketing Comparison eBook Social Media 120

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. How is Digital PR Measured?

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. The other area where Gorkana excels in comparison to its competitors, from my experience and what I’ve been told by colleagues and others in the industry, is its quality and volume of contacts for international outreach.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 82

Tools Comparison Media System 82

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Stephen Waddington

AUGUST 19, 2019

The only way to be a better writer is to read and write more. Align yourself to that outcome and measure yourself against that metric. Do not get hung up by peer level comparisons. It’s a tough change to make but every review makes your work better. You also need to invest the time to learn your craft.

Comparison 102

Comparison Privacy Employee Construction 102

Sword and the Script

AUGUST 29, 2020

According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR PR professionals still report mainly on traditional media coverage and only 38% report on analytics from influencer campaigns.”

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. In writing this post, I checked my local area and the site says the average (not median) salary for a “public relations manager” in the U.S. (click image for higher resolution). 1) Median PR salary steady at $95,000.

Publicity 92

Publicity Survey Comparison Report 92

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. To that end, this year’s roundup is uh-mazing.

Marketing 187

Marketing Content Marketing Data Social Media 187

Shift Communications

JANUARY 6, 2016

To use the site, you can put pictures, write text, and tag the posts with keywords so others can find them. The main thing to emphasize is measurement. If you don’t choose what you want to measure, you won’t see results. If you don’t choose what you want to measure, you won’t see results. What are your goals?

Brand 60

Brand Branding Comparison Social Media 60

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. Notified told me that pricing starts at $9,600.00 8) History and backstory.

Software 113

Software Tools Publicity System 113

Contently - Strategy

OCTOBER 9, 2019

By comparison, 50 percent of B2B marketers use social listening, which makes me want to abandon my job, hotwire a SpaceX shuttle, and give that whole astronaut dream another shot. For example: Marketers don’t know what content to create, struggle to measure success, and are afraid of doing something wrong.

Marketing 82

Marketing How To B2B Exercises 82

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

Waxing UnLyrical

MARCH 15, 2012

There are similarities and differences between the professions, and in comparison, the PR profession feels young. That’s not to say that this is a bad thing, or that PR isn’t built upon a foundation of core skills and concepts that include relationship building, writing and communication.

Publicity 65

Publicity Comparison Fashion Ethics 65

Sword and the Script

MAY 14, 2019

3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. In theory, this concept could definitively end the debate over PR measurement , at least from a marketing perspective. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

PR Conversations

DECEMBER 11, 2014

Next, if the organization or individual wants to be able to compare results within this survey—along demographic or geographic lines for example—minimum response rates are needed to make comparisons possible. In fact, a sample size of 384 respondents in all fields being compared is required to keep the confidence level consistently high.

Publicity 108

Publicity Survey Analytics Pharmaceuticals 108

Maxim Behar

NOVEMBER 16, 2020

We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. In Madrid, they do not comply with restrictions, do not observe distance, all measures have been lifted and at the same time there are the least infected.

Government 52

Government Measurement Crisis Radio 52

Sword and the Script

SEPTEMBER 3, 2019

As I wrapped up the writing on this post, I figured I had done three of these so far but surprised myself when I realized this is the fifth one. If you write a nice note, I might just give it to you. However, Sean Czarnecki published an informative write up on the report. By comparison, WeWork is valued at $44 billion.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

JULY 2, 2019

Writing on the company’s blog , Lindsey Woodward , who leads the client support team said, “Whether jumping on a call to assist in creating an internal newsletter or report for your boss or setting up new employees on the Meltwater platform, we want our clients to have personal and open communication with Meltwater.”.

Trends 60

Trends Media Report Technology 60

Sword and the Script

MARCH 5, 2019

If you hire an influencer to solely write, tweet, or otherwise post about your company or products, you’re probably going to be disappointed. If your company publishes four blog posts a month, you want them to pick two to share on social media, including in their newsletter or mention in their own writing, for example.

Survey 60

Survey Trends Marketing B2B 60

Maxim Behar

DECEMBER 16, 2021

No, it is absurd to write Boyko Borisov and search. Host 2: A comparison, any similarities? Results "Elections 2021", "Measures", etc. Host 2: A quick comparison of what we were interested in last year, showcases a larger interest in global events, rather than local ones. Because consumers know about them.

Google 52

Google Engineering Sports Comparison 52

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Write, Tell and Show Your Sustainability Story. Determine a format that will work with your organization’s brand…and get to work! Collect Data. Don’t Just Publish it.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

FEBRUARY 1, 2018

After all, setting measurable goals gives you a clear objective to work toward. Let’s establish the specific parameters we want to compare, define how we’ll measure them, and show what they might look like in a chart. Success metrics: Why you need them, and how to use them in your analysis. A/B Testing your outreach.

Data 67

Data How To Analysis Comparison 67

PR 20/20

AUGUST 17, 2017

Measure which verticals are performing best and where you can see the most potential for growth. Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses. Analyze your database within vertical markets and prioritize select trades, professions, etc. Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

APRIL 2, 2019

By the way, the WSJ reporter on that byline used to write for PRWeek). It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. If you look at the top reasons clients fire a PR firm (cost, poor client service, inability to measure ROI , too much hand-holding) these are all interrelated around being proactive.

Agency 92

Agency Trends Marketing Survey 92

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. Comparing the cleaned data against old data won’t offer accurate comparison. For example, if your comparison data includes 68% bot traffic, it will be a long time before you live up to that falsely inflated benchmark.

Report 52

Report How To Marketing Analytics 52

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Waxing UnLyrical

DECEMBER 28, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I write back, saying yes, I would like to do an interview with So-And-So. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. So what’s new about you ? Consider yourself warned.

Pitching 89

Pitching Interviews Comparison Writing 89

Waxing UnLyrical

NOVEMBER 28, 2010

He makes Tiger Woods appear well-behaved and almost saintly by comparison. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Mark as read Approve comment Many thanks for mentioning my "across the pond" post on Coca-Colas sponsorship of Manchester Uniteds Wayne Rooney.

SEO 42

SEO Measurement Blogging Facebook 42

Bad Pitch Blog

JANUARY 20, 2006

Launched in spring 2005 and based on the top 40 retailers as measured by revenue and reported in Internet Retailer Magazine''s Top 400 Guide, the holiday update of the Top 40 Online Retail Satisfaction Index provides a comparison of online shopper satisfaction between the holidays and the rest of the year.

Pitching 40

Pitching Retail Measurement Study 40

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I write back, saying yes, I would like to do an interview with So-And-So. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. So what’s new about you ? Consider yourself warned.

Pitching 111

Pitching Facebook Interviews Twitter 111

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. However, this pales in comparison to the CPC on Google for top finserv keywords. more than double the average ($1.72).

Financial 83

Financial Industry Report Insurance 83