PR 20/20

AUGUST 17, 2017

Measure which verticals are performing best and where you can see the most potential for growth. Comparison Matrix. Write the Guide to __ RFP and make sure your company has solid responses. Have your internal expert lead conversations and Q&A with industry peers on hot topics and issues. Conversion Rate Optimization.

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Internal comms takes center comms stage in hybrid work. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them.

Marketing 189

Marketing Content Marketing Data Social Media 189

Buzzstream

DECEMBER 17, 2020

This tool has myriad features and uses, but I predominantly use it for both ideation and to assist with pitch-writing. As an expert with using it, having done a step-by-step guide on it here , he explains, “For anyone running international PR, BuzzSumo is a great way of understanding what content will and won’t work in different countries.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

OCTOBER 8, 2019

When you run content marketing like a professional publication and program – and not a campaign – it becomes a natural point of integrated marketing that supports not just external communications, but also internal communications, sales enablement and market education. Here are three easy measures. 1) Benchmark cost-per-word.

Content Marketing 80

Content Marketing Marketing Comparison Measurement 80

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Stephen Waddington

AUGUST 19, 2019

The only way to be a better writer is to read and write more. International working, being always on, and a 24/7 economy are the drivers for employers. Align yourself to that outcome and measure yourself against that metric. Do not get hung up by peer level comparisons. He downed tools when he wasn’t working.

Comparison 102

Comparison Privacy Employee Construction 102

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. I write back, saying yes, I would like to do an interview with So-And-So. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. So what’s new about you ? Consider yourself warned.

Pitching 111

Pitching Facebook Interviews Twitter 111

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. Here are some filters to consider for your marketing technologies: Filter out internal IP addresses (Google “What is my IP address?”). Comparing the cleaned data against old data won’t offer accurate comparison.

Report 52

Report How To Marketing Analytics 52

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. However, this pales in comparison to the CPC on Google for top finserv keywords. more than double the average ($1.72).

Financial 83

Financial Industry Report Insurance 83

Buzzstream

FEBRUARY 3, 2021

What I wasn’t initially anticipating within the field is the creativity, anticipation and thrill it entails when conceiving campaigns, writing pitches and landing links. Louise Parker , PR Director at Propellernet , echoes this, “For me, digital PR is measurable PR that is created with SEO goals in mind. Statistics. Case studies.

Digital PR 170

Digital PR Industry Strategy Film 170

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. In contrast, traditional PR has broader metrics to measure public perception and sentiment. Internal Datasets. External Datasets.

Digital PR 71

Digital PR Construction Case Study SEO 71

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. How long does it take to write the average blog post? 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. Read more: What is PR?

Marketing 78

Marketing Publicity Survey Study 78

MaccaPR

OCTOBER 17, 2016

Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Write, Tell and Show Your Sustainability Story. Determine a format that will work with your organization’s brand…and get to work! Collect Data. Don’t Just Publish it.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Masters in Communications

FEBRUARY 12, 2022

This is most news media Interpretation : To interpret information in ways that would suit the audience - whether that is social bias in presentation, comparison to regional or personal experiences, or communicating complex ideas in layman's terms. This includes op-eds and talk radio Instruction : This comes in two forms.

Ethics 52

Ethics Communications Print Television 52