Mindful Marketing

NOVEMBER 6, 2022

As rapidly advancing technology helps blur lines between fact and fiction, does marketing have any obligation to stand for truth? In recent years, the growth of social media and advances in digital technology have helped deception proliferate like never before, both in volume and sophistication.

Marketing 77

Marketing LinkedIn Technology Comparison 77

Sword and the Script

SEPTEMBER 11, 2018

Almost all of them reported something new – new roles, new responsibilities, new technology, new, new, new. In technology, the classic comparison of Salesforce to Oracle is an iconic example. 5) Feedback and measurement. Now, we can measure web traffic acquisition and behavior with accuracy.

Software 97

Software Comparison Measurement Content Marketing 97

ImPRessions - Crenshaw Communications

FEBRUARY 17, 2017

This is a given, but goals and the ways in which progress is measured will vary with the individual organization. Beware of sweeping objectives like “positive visibility” or “brand awareness” unless there are tools with which to measure that visibility with some precision. Build in and budget for metrics.

Writing 130

Writing Comparison Product Launch Leadership 130

Bianchi Biz Blog

MARCH 2, 2023

It’s no secret that people do what’s measured and rewarded. It’s a fast and easy way to make a comparison. Often, it’s because they are rewarded for simply reducing initial cost ( piece price ), rather than the total system cost downstream and the total value created. Easy-peasy.

Agency 108

Agency Automotive Engineering Education 108

Deirdre Breakenridge

SEPTEMBER 3, 2014

SumAll is a free tool that shows you how conversations progress and you can make comparisons over time. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

SEPTEMBER 3, 2019

And now, here’s this month’s PR technology summary…. This means they can measure earned the same way they do paid or owned, and make more fully informed investment mix decisions.”. By comparison, WeWork is valued at $44 billion. All the sessions were recorded, including the panel I participated on for media relations.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

JANUARY 7, 2020

This was for comparison purposes – to see if the results would be helpful to me as an agency and PR practitioner working hard for clients every day. Below is a look that compares the volume of media coverage by company: Below is a comparison by share of voice: Below is a comparison by coverage type.

Tools 82

Tools Comparison Media System 82

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2016

And for the uninitiated, the different methods agencies have for budgeting and billing can be opaque, making it difficult to get an apples-to-apples comparison when reviewing firms. There isn’t a universal formula for measuring PR success. Yet we’re sometimes reluctant to talk about how agencies set their budgets.

Agency 120

Agency Trade Shows Comparison Meeting 120

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. Notified told me that pricing starts at $9,600.00 8) History and backstory.

Software 113

Software Tools Publicity System 113

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so.

Marketing 187

Marketing Content Marketing Data Social Media 187

NewsWhip

JULY 14, 2020

We need a tech stack to do everything from planning to campaign tracking, measurement and analysis, and developing insight and learnings. Paul: Could you speak about that and how do you think agencies should think about adopting tools and technology and doing it well and getting adoption of the tools? Darika: It’s hard.

Data 176

Data Public Affairs Engineering Pharmaceuticals 176

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example.

Tools 157

Tools Media Software Analysis 157

Sword and the Script

DECEMBER 24, 2019

Registration forms are a measurable source of potential sales prospect; 44% of B2B marketing organizations say they gate content and of those “close to two-thirds (62%)…cited earning qualified leads as their reason for doing so.”. Technology and innovation may be intertwined, but marketer leaders say their responsibility for both have grown.

Marketing 78

Marketing Publicity Survey Study 78

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The skills, technology and workflow used in media and public relations are converging. Action: Learn about this technology.

Publicity 164

Publicity Ethics Data Community 164

Buzzstream

DECEMBER 17, 2020

It takes search data for keywords and transforms the results into visualisations of the most commonly asked questions, the most searched for terms surrounding the topic and the comparisons, that are often searched for, surrounding that topic. Measuring success. When you visit the website, enter in your keyword(s) and click search.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

APRIL 2, 2019

The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups.

Agency 92

Agency Trends Marketing Survey 92

NewsWhip

NOVEMBER 13, 2020

Brett Once you have hooked into this creative process and are live with a new campaign, how do you measure the brand impact on culture? . And measuring it is not easy. This gave us a new way to think about how we can measure and forecast cultural impact. The world that I was brought up in is tried and true traditional PR.

Agency 78

Agency Creativity Instagram Trends 78

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

MAY 8, 2018

This latest survey polled 362 senior marketers and I’ve culled through the 95-page report to review the data from B2B product segment and the technology vertical, which are the markets I serve. In the technology vertical, budget growth is expected to grow even more – to 12.4% As a vertical, technology companies invest 9.7%

Survey 62

Survey B2B Marketing Mobile 62

Sword and the Script

JULY 2, 2019

I call it the PR technology summary ( PR tech sum ) and here’s what I found over the last 30 days. The press release doesn’t spell out any specific technology initiatives, so it seems this is merely an agreement allowing each business to sell the others’ products. “Q4 Here we go…. The company has raised a total of $66.3

Trends 60

Trends Media Report Technology 60

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. Let’s see how you might measure this change’s impact on your marketing communications and see if this change has in any way benefitted you. Vice President, Marketing Technology. They still must take additional action.

Google 60

Google SEO Web Comparison 60

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. The potential to technology may be unlimited, but the human condition is finite. 25% product or service comparisons. 50% say time to convert. 27% say first click.

B2B 64

B2B Report Marketing Survey 64

Waxing UnLyrical

MARCH 15, 2012

There are similarities and differences between the professions, and in comparison, the PR profession feels young. This is forcing us to take a good hard look at transparency, ethics, measurement and accountability in our communication efforts, and to be increasingly nimble, agile and ready to respond at any time to any given situation.

Publicity 65

Publicity Comparison Fashion Ethics 65

PR 20/20

DECEMBER 10, 2019

This is Scott Brinker’s Marketing Technology Landscape. Latest version includes 7,040 technologies, each of which captures and reports data. The answer to that question requires a clearly defined objective, solid understanding of the tracking technologies available, and strategic planning. Everything is trackable. Salesforce).

Report 52

Report How To Marketing Analytics 52

Maxim Behar

NOVEMBER 16, 2020

We must fight this disease and follow all measures strictly. We, ordinary people, must really observe conservative measures, be careful, put on masks. In Madrid, they do not comply with restrictions, do not observe distance, all measures have been lifted and at the same time there are the least infected.

Government 52

Government Measurement Crisis Radio 52

PR 20/20

AUGUST 17, 2017

Next, get your core marketing technology solutions —automation, CRM, sales, CMS—in place and make certain that sales and marketing are fully aligned. The most common example is retargeting, a cookie-based technology that will serve up relevant ads based on your browsing history. Comparison Matrix. Source: Mathew Sweezey ).

Marketing 49

Marketing eBook Case Study Comparison 49

Sword and the Script

APRIL 13, 2021

NLP is used in a variety or PR technologies for media monitoring. The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation. Meltwater has been working on adding context.

Analysis 78

Analysis Marketing Engineering Data 78

Masters in Communications

FEBRUARY 12, 2022

As technology advances, we require up to the minute information quickly and efficiently. Mass communication is a subarea of communications studies in the US, and social science with some elements of physical science - especially when designing systems and technology to transmit messages. Mass communication aims to meet these needs.

Ethics 52

Ethics Communications Print Television 52

Sword and the Script

JULY 9, 2019

Constant Contact measures this by the highest open rate by local time. In the software and technology market, iContact says educational subject lines are best and does not recommend subject lines that aim to “create a sense of urgency.” Email open rate comparison tool by HubSpot. 10) Ask and you shall receive. by Boomerang.

Study 91

Study Marketing Data Analysis 91

Contently - Strategy

DECEMBER 5, 2019

This number includes content creation, distribution, technology, and talent. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. However, there’s still room for improvement.

Financial 83

Financial Industry Report Insurance 83

Waxing UnLyrical

JANUARY 27, 2011

My query made it clear that I wanted examples of success, and how it was being measured. OK, maybe that’s not the best comparison, but at least the president’s State of the Union speech is. Hence the "spin doctor" and "flack" comparisons, why you can sub PR pro into many lawyer jokes. So what’s new about you ?

Pitching 111

Pitching Facebook Interviews Twitter 111