Stephen Waddington

MARCH 17, 2021

BBC investigation into bullying and harassment I was apprehensive when the BBC asked to interview me about my experiences of working at Sellafield. To make changes I needed to speak up, but the time of the BBC approach, last August, I was still employed by the company who run the site. Let me explain. I read the BBC’s online piece.

Storytelling 147

Storytelling Local Case Study Television 147

Polaris

DECEMBER 10, 2014

Perhaps the best example of “interruptive” marketing (or outbound marketing as it’s also called) is the call you received from the local duct cleaner just as you’re sitting down to dinner. You can’t forward a clip of a recent television interview. You can’t email an invitation to a local speaking gig.

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Blogging Comparison eBook Case Study 183

Critical Mention

APRIL 13, 2020

For that reason, we decided to highlight some feel-good stories about companies that have garnered attention for reasons that we hope will make you smile. The brothers were interviewed for a number of news articles, TV shows and radio programs, demonstrating the power of a positive story during a difficult time.

Media 111

Media Analytics Healthcare Crisis 111

PRSay

MAY 23, 2018

Whether the pressure is coming directly from your client or from your client’s boss, the sad truth remains: Company leaders are blinded by readership numbers when they should be thinking about their particular audience. Some podcast audiences are even larger than local broadcast markets. You’d be targeting the right listeners.

Media Relations 136

Media Relations Publicity Media Blogging 136

Landis PR

JULY 18, 2022

I come from a broadcast news background and started my career right out of San Francisco State as a reporter for KCBS Radio and KPIX TV. I developed a campaign that landed national and local press for the organization. A key part of that is interviewing various stakeholders to understand their company, product, or vision.

Radio 52

Radio Sports Report Travel 52

Critical Mention

AUGUST 5, 2018

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Peter also sits on advisory boards of several companies, including DailyWorth and Namely. Steve Farnsworth. Until next time!

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Twitter Radio Social Media Print 77

Polaris

NOVEMBER 17, 2015

However, unless your company is publicly traded, and the announcement is material, the release is not required. If you dig deep enough, you often find your company has countless stories to tell. Local TV, radio, newspapers, and trade magazines all conducted interviews and ran stories in response to our ideas. #2

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Agency Newspapers Radio Interviews 100

Solo PR Pro

JANUARY 21, 2020

Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. This is where good lighting comes in, especially if you give media interviews by this medium. A stand-sit or height adjustable desk has also been a trend in many offices and more companies are requesting them. Sitting for long hours.

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Skype Radio Creativity Groups 78

Mora Communications

JANUARY 3, 2018

A newspaper story can lead to a magazine piece, which can lead to a radio interview, which in time could very well lead to national TV coverage. . Local print publications have different needs than national print. Prepare for your media interviews. You’re not looking for a grand slam right off the bat.

How To 40

How To Newspapers Print Interviews 40

Sword and the Script

FEBRUARY 20, 2018

All the better he came highly recommended, and I’m sure glad he did because this interview doesn’t disappoint. As it turns out, he got his start selling radio and television advertising and only later went to work in the CPG industry after earning an MBA. 2) You’ve got a lot of big company CPG experience. Today he’s on his own.

Technology 61

Technology Marketing Retail Interviews 61

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Nonprofit Fashion Retail Enterprise 84

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on AgilityPR.com Companies cannot simply purchase a positive reputation and credible image—because they aren’t for sale. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

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Radio Print Television Local 100

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. 2 - Surprise! Publicity Stunts Still Work In The Digital Age.

Marketing 78

Marketing Viral Consumer Agency 78

Critical Mention

APRIL 26, 2017

We left an AM radio station in Syracuse that had been the “Voice of the Orange” for over 50 years. You’re often interviewed for pieces on the business of sports for media outlets like ESPN. How do you prepare for these interviews and do you have any secret weapons you keep in your arsenal when speaking to the media?

Sports 60

Sports Internal International Enterprise 60

Prakkypedia

NOVEMBER 13, 2019

I’m in excellent company amongst these senior PR practitioners and count many of them as friends. Operating from a laptop on my dining table, eventually landing media gigs as a social media commentator including a weekly spot on ABC radio (for two years) and regular television appearances. I normally write about and promote clients.

Radio 24

Radio Tourism Government Hotels 24

Waxing UnLyrical

JULY 2, 2018

KPIs included local media interviews, toolkit downloads, and increased engagement at local chapter levels #measurepr. A5: It was when I worked remotely for a publishing company. My degree is in mass comm and I went to school for a career in radio. measurePR #PRStudChat #measurepr. A3: Hard to say.

Measurement 40

Measurement Nonprofit Education Social Media 40

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. . Mail Online. Even he can’t quite explain.

Radio 60

Radio Local Meeting Journalism 60

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. The Wonderful Company (Fiji’s owner) couldn’t immediately be reached for comment,” reported USA Today. 2 - Surprise! Publicity Stunts Still Work In The Digital Age.

Marketing 48

Marketing Viral Consumer Agency 48

PR Conversations

OCTOBER 27, 2023

So, for example, when television was invented journalists tended to use it like radio by simply televising someone reading the news rather than using pictures. I pointed out the multinational oil companies in Nigeria have many problems in their relationships with activists and communities. He broke out in laughter.

Reputation 52

Reputation Social Media Internal International 52

Cision

SEPTEMBER 23, 2016

It can be time-consuming to plan media outreach for local and national networks, cable news, podcasts, streaming television, public radio, and social-only video; however, a satellite media tour (SMT) can help.  Your spokesperson could be an executive at your company. These tours aren’t just efficient, though.

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Media Television Pharmaceuticals Radio 120

Ethical Voices

FEBRUARY 20, 2023

I learned a lot about public speaking, community organizing, canvas operations, and just really being an agent of change in my local community. The most difficult ethical challenge that I faced was when I used to work for a water utility company. The company is making performative actions and not walking the walk.

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Ethics Community Conference System 81

Cision

OCTOBER 21, 2016

But if you don’t trust the company distributing your clients’ stories, chances are journalists won’t either. Garnering earned media coverage is a key goal for every public relations firm. In our latest case study , NALA Press Manager Tiffanni Tendell shares their success story.

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Software Agency Case Study Television 120

Journalistics

NOVEMBER 20, 2014

Write for the school newspaper, sign up to DJ for your college radio station, or join the PRSSA (Public Relations Student Society of America). Reach out to your connections through LinkedIn to get informational interviews (less formal interviews where you get to meet potential employers and see what their organization is all about).

Journalism 52

Journalism Sports Writing Meeting 52

PRSay

APRIL 19, 2016

Talk Radio + Reddit – Reddit is incredibly influential and the perfect hangout for communicators, particularly when you have expert clients with a presence on talk radio. If I can get a conversation going with a provocative question on the right subReddit a day before the interview, I can drive more attention to my thought leader.

Communications 79

Communications Pinterest Reddit Radio 79

Communications Conversations

MAY 3, 2016

She’s done an extensive survey and in-dedpth interviews. Her current project is the promotion of a golf tournament for the USM student radio station, for which she has created sponsorship and player brochures and an advertisement. She was hired by Edelman in San Francisco and will start her PR career there this summer. .

Sports 0

Sports Leadership Internal International 0

Bianchi Biz Blog

JUNE 21, 2022

There’s no shortage of material to cover here, but I try to maintain coverage of the fundamentals: the how-to stories, coverage of regulatory issues, and coverage of successful people and companies in this space. I have a small recording studio at home where I like to work with local musicians.

Meeting 86

Meeting Media Chemicals Radio 86

The Stalwart Blog

APRIL 26, 2020

There’s a ton of content, past video information, and interviews so you can kind of pick through it and figure out what’s important to you. If you’ve been watching any of the local media, you know that PR crises can take place. I listen to a few radio stations throughout the day, and they always do this.

Crisis 78

Crisis Local Facebook Social Media 78

Communications Conversations

AUGUST 31, 2018

And, how can companies better work with the media in the years ahead? Using my storytelling skills that I’ve built up over my 18 year career in radio & TV but in a new way. And, how can companies better work with the media in the years ahead? And, how can companies better work with the media in the years ahead?

Media 112

Media Journalism Report Video 112

Solo PR Pro

MAY 10, 2022

Journalists are now covering more verticals than before, companies are changing the ways they share information for the better, and social media influencers are becoming more credible than CEOs and company PR reps. This could help add substance to your pitch if you're referencing data, interviews or graphics that are already published.

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Pitching Media Journalism Data 58

Beyond PR

JULY 26, 2016

When you open up your earned media strategy, you’ll find a mix of print, television, radio, digital and other channels. A satellite media tour can incorporate 20-30 interviews within a 4-5 hour time span, as opposed to sending a spokesperson travelling around the country,” Risa says.

Strategy 40

Strategy Media Radio How To 40

Ethical Voices

AUGUST 29, 2022

I was the managing editor of the local business journal here in Nashville before joining a local PR firm. Once you come out of school, what are companies and organizations doing to emphasize ethics? Make it a part of company culture. Listen to the full interview, with bonus content, here.

Ethics 91

Ethics Groups Handbook Education 91

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. The 3,010-pound scoop of strawberry ice cream generated 769 TV, radio and other media mentions for $1.7

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Viral Marketing Guidelines Local 88

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. New York Times.

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Strategy Print Insurance Insurance 60

PR Fuel

MARCH 17, 2020

Used with other approaches, it can make the difference between a company that thrives and one that withers away. Television and radio’s quick ads made it fall from favor for a few decades. Giving an interview about how you won the town’s barbecue competition. A Long-Term Strategy: Content Marketing.

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Publicity Small Business Advertising Advertising 75

Mark My Words

MARCH 3, 2021

Last week she travelled on her £50million private jet to interview Meghan, alongside Prince Harry. Oprah has her own production company, Harpo Studios, which is behind popular American shows Dr Phil and Super Soul Sunday. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise.

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Film Interviews Exercises Radio 60

Maxim Behar

FEBRUARY 14, 2023

Behar expressed his opinion of the bright future of the Bulgarian town, which with the great effort from the local people, businesses and authorities is evolving at never seen before fast rates. as well as with his Darik radio program with the same name, where I have been a guest too. If not - we can organize a video interview.

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Local Meeting Agriculture Newspapers 59

Cision

OCTOBER 6, 2016

In this interview, Al discusses how to create communication for different countries, how communication has rapidly evolved with technological change and what the critical skills are that all communicators need. Then find and trust local guides to help you localize the messaging and teach you how to deliver it. brand promise.

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Storytelling Local Airlines Technology 308