Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Rock the Status Quo

DECEMBER 11, 2014

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

Interviews 174

Interviews Real Estate Media Pitching 174

Onclusive

APRIL 12, 2018

We also had only a few in-country marketers who were managing our corporate presence and reputation locally in international markets, and we now have strong talent in our growing international markets. The post Interview Series: CMO of UL Discusses How PR & Content Marketing Are Evolving in 2018 appeared first on AirPR.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Bianchi Biz Blog

OCTOBER 9, 2023

One of my core responsibilities is producing TT’s annual Top 100 lists of the industry’s largest trucking and logistics companies. The majority of our readers are decision makers and managers at motor carriers, logistics companies, shippers, manufacturers, suppliers and other industry participants. That works both ways.

Transportation 99

Transportation Meeting Newspapers Media 99

NewsWhip

DECEMBER 7, 2023

While one day a company might receive coverage that frames it in a positive light, on the very next it can find itself facing an eruption of negative coverage. The singer celebrated the release of his debut solo album with an exclusive interview on Apple Music, and the post received nearly 2 million views.

Brand 78

Brand Branding Retail Viral 78

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Sometimes the company decides against retaining a PR firm, but they forget to tell you. But, what if the logical media spokesperson is the founder, and the founder can’t communicate?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

OCTOBER 31, 2022

One team I was on spent days messaging, rehearsing, and scripting a client company founder, only to see one bungled interview after another. Sometimes the company decides against retaining a PR firm, but they forget to tell you. But, what if the logical media spokesperson is the founder, and the founder can’t communicate?

Agency 227

Agency Television Radio Pitching 227

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This post needs to start with a word of caution for all PR strategists – effective newsjacking of such a rarefied event is only going to work for those brands or companies who truly have a fit. This is where some targeted media training right before interviews is highly recommended. Leverage the local angle.

Hotels 200

Hotels Local Interviews Viral 200

Communications Conversations

APRIL 17, 2020

But, still a big move by a monster company who would easily be talking about any number of things right now. General Mills is using Zoom to interview execs on key COVID-related topics. Nice to see a local company doing that here in Minnesota. But it is when you’re one of the largest companies in the world.

Social Media 198

Social Media Brand Branding Employee 198

5W PR

FEBRUARY 19, 2024

In the past, companies could easily set up shop in any crowded market and start selling their solutions to interested customers, but that’s not the case anymore. To truly connect with them, companies shouldn’t assume that they already know what everyone wants. Authenticity is key Transparency is the new currency.

Consumer 78

Consumer Industry Brand Branding 78

Bianchi Biz Blog

NOVEMBER 2, 2023

I’m not familiar with your company … I’ve never heard your CEO speak or I’ve never heard of your company before, so why should your story be of interest to me now? You didn’t connect your news to … trends, industry issues, local economic impact, etc., and your innovation isn’t newsworthy by itself.

How To 98

How To Transportation Travel Conference 98

The Hoyt Organization

APRIL 23, 2024

Partnering with like-minded companies or sponsoring events can help increase brand awareness and credibility. For instance, if you are a non-profit focused on education for underprivileged children, partnering with a local business like a bookstore can help you amplify your message and gain more support for your cause.

Strategy 75

Strategy Nonprofit Social Media Leadership 75

Bianchi Biz Blog

JANUARY 8, 2024

I mostly look for big news, whether for the company involved, the government, or just in general. I got to write a story on a local stray cat that had been “adopted” by a bed and breakfast. His name was Pip and he won the hearts of visitors and locals. One of the biggest questions I ask myself is “What are the implications?”

Meeting 97

Meeting Energy Local Media 97

Communications Conversations

DECEMBER 11, 2020

Once I submitted my resume and started the interview process with DKY, the hiring team did a great job communicating expectations, next steps and keeping me informed of their anticipated timeline. If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? Give it a shot.

Interviews 185

Interviews Meeting Video Energy 185

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. I have a small vineyard and make wine with a local winery…high-end hobbyist but one day, who knows? I loved it. Any pet peeves with PR people?

Journalism 114

Journalism Automotive Interviews Writing 114

Communications Conversations

DECEMBER 16, 2014

But, I thought the red carpet strategy was an interesting approach from a large company like Verizon to roll out its newest holiday products. Why not open the list up to all sorts of local “influencers?” Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. .

Case Study 131

Case Study Wireless Company Local 131

Cision

JUNE 23, 2016

In this interview, Connie discusses how the way audiences consume news is changing, why spending time on message development is important and why a dedicated support network is valuable. I am excited about being part of an evolving industry where local influence is growing in importance. and in local communities. I came to D.C.

Public Affairs 227

Public Affairs Local Education Policies 227

Bianchi Biz Blog

APRIL 25, 2024

Consider yourself to be a company on the edge of something big? MEDIA OPPORTUNITIES: Over 150 local and national press attend every year from the likes of CBS Austin, Reuters, Forbes, Bloomberg, The Wall Street Journal, The Houston Chronicle and even news broadcasting on KXAN. And we can tailor an opportunity just for you.

Mobile 62

Mobile Transportation Automotive Policies 62

PR for Anyone

JUNE 9, 2021

You can do research on your local news anchors, or even nationally known news anchors, and then appeal to their likes and share your product with them. Free PR Interview Transcript. I said relish on air one time and this company sent me this jar of Slawsa and it’s basically a mix of mustard and relish and cabbage.

How To 130

How To Television Pitching Fashion 130

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Supporting Local Market Development. Franchise PR specialists can also organize events to invite local entrepreneurs who are interested in learning more about franchise business opportunities.

Agency 52

Agency Local Newspapers Interviews 52

Konnect Agency

JANUARY 7, 2022

The key is to attract qualified business-minded prospects who are aligned with your company values and can help your brand successfully grow. Supporting Local Market Development. Franchise PR specialists can also organize events to invite local entrepreneurs who are interested in learning more about franchise business opportunities.

Agency 52

Agency Local Newspapers Interviews 52

PR Fuel

FEBRUARY 25, 2022

Most of the time, local and national outlets will simply ignore most of these releases. Keep reading to learn more about how to write a good press release and how much it can do for your company! One thing companies love to do is tie their products in with popular topics and headlines. So, a company launched SKILLR.

Product Launch 103

Product Launch Travel Interviews Writing 103

Communications Conversations

SEPTEMBER 10, 2020

But, as you’ll quickly see in this short interview, Dan is a whole lot more. And, he may be the first (and only) journalist to interview cats on TV! Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. What drew you to that company, in particular?

Radio 167

Radio Journalism Interviews Energy 167

PRSay

SEPTEMBER 25, 2020

I was heading a newly formed PR consultancy in Pakistan when, one day, we received an email from the local representative of a leading German car manufacturer asking about our services. By then, our PR consultancy was serving top multinational companies and had built a good reputation in client services.

Ethics 157

Ethics Banking Pitching Analysis 157

PR Insiders

NOVEMBER 10, 2020

Be willing to do video interviews. In years past, most interviews with print reports were conducted in person or by phone. As we all know, times have changed, so it’s possible print journalists will request an interview over Zoom or another similar service. Keep up with local news.

Media 78

Media Pitching Print Interviews 78

ImPRessions - Crenshaw Communications

OCTOBER 7, 2016

In a public relations agency, there’s nothing we like better than working with a company whose marketing or comms leader picks up the phone regularly and says, “do you think there’s a story here?” Certainly most company leaders know to clue their PR partners in on major funding news or personnel changes.

Publicity 149

Publicity Insurance Insurance Interviews 149

Flack's Revenge

JUNE 13, 2022

And then, I saw a large booth for a company whose name I had been trying to recall recently. The company that gave me my first job. If I wasn’t going to be a sound engineer, I was excited about the chance to work as a design engineer for a cool audio company like Eventide. Yes, that was the one!

Engineering 156

Engineering Trade Shows Local Interviews 156

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21.

Report 148

Report Pitching Media Survey 148

Landis PR

NOVEMBER 14, 2022

A recommended approach that tackles our new realities can be summarized in seven simple steps and tactics: Be empathetic: PR pros can no longer put together a communications plan considering only what companies want to communicate but also what the public wants to hear. The time for inaction is over. Having competition is a good thing.

Communications 98

Communications How To Local Survey 98

Mindful Marketing

JANUARY 16, 2022

As you may have seen in the 60-second spot from its feel-good campaign, Domino’s bought over $100,000 in gift cards from local restaurants and gave them to its own customers. Some of the ad text suggests an altruistic reason: “Domino’s wants to help the people and restaurants in our local communities.”

Local 80

Local Corporate Insurance Insurance 80

NewsWhip

MARCH 24, 2021

In 2019, the Business Roundtable signed a historic pledge that tethered the relationship between companies, CEO’s, and climate change. IKEA, the Swedish company well known for its ready-to-assemble furniture, is now testing second-hand sales and buy-back programs for their customers. Enter IKEA. How does she do it?

Chemicals 148

Chemicals Retail Facebook Local 148

PRSay

MARCH 7, 2024

This goal aimed not only to redefine the positioning of the Barbie brand as a valuable intellectual property but also to chart a new trajectory for Mattel in the realm of integrated movie campaigns, underscoring the company’s intent to be a contender in pre-awareness IP.

Film 118

Film Marketing Sports Hotels 118

Cision

APRIL 21, 2016

In this interview, Alan discusses understanding clients’ diverse needs, starting a dialogue with your audience and becoming an important presence in local target markets. There are two parts: First is a realization that global really means “multi-local.” You recently joined WE Communications as president, International and WE+.

Local 120

Local Newspapers Internal International 120

Polaris

DECEMBER 11, 2014

dpms is a local London business that sells branded apparel, jewelry and products by local artisans. In April 2014, the company won first prize in a start-up business competition, taking home $7,000 to help fund its growth. The win inspired Metro News , a local tabloid, to profile dpms in a feature story.

Apparel 123

Apparel Media Ethics Interviews 123

MaccaPR

JULY 8, 2015

If you're a Vice President of Corporate Communications, Chief Marketing Officer or PR Director in Minnesota, there are only a handful of local business media outlets that you. With the exit of former editor Steve Mollman, the MaccaPR blog was pleased to interview the new editor-in-chief of. really care about - the monthly.

Interviews 48

Interviews Radio Journalism Newspapers 48

Cision

JUNE 25, 2015

Your company has just earned a glowing article from a major news outlet and the exposure has the potential to take the business to the next level. If your company is in the news regularly, consider a tool like Coverage Book to curate news seamlessly in a visually appealing format. Write a press release. 500|5000 list).

LinkedIn 120

LinkedIn Pitching Interviews Journalism 120

Contently - Strategy

JANUARY 24, 2022

In the digital era, more and more companies are relying on data analytics software for their content analytics. In order to change audience perception during its rebrand, theveteran B2B services company needed to scale content production and drive traffic to its website.

Case Study 80

Case Study Study Brand Branding 80