PR 20/20

OCTOBER 5, 2016

Shane is a digital marketing consultant that specializes in influencer marketing, product launches, sales funnels, targeted traffic and website conversions. He has consulted with Fortune 500 companies, influencers with digital products, and a number of A-List celebrities. But, why is there such hype about influencer marketing?

Infographics 84

Infographics Marketing Study Product Launch 84

Sword and the Script

NOVEMBER 18, 2017

Infographics remain high on the marketing list of tactics. This week I looked at Google search data for the word “infographic” (and variations) and found interest continues to grow at a steady pace. We see infographics in content marketing survey results as well. But Those Troubled Infographics.

Infographics 70

Infographics Data Case Study Content Marketing 70

5W PR

MAY 27, 2022

The global robotics market is constantly growing which gives plenty of businesses great opportunities for various public relations efforts. However, beyond robots being used in industrial companies, there are plenty of different ways that robots can be used in other services such as real estate, home healthcare, retail, and hospitality.

Company 88

Company Strategy Publicity Real Estate 88

Landis PR

DECEMBER 11, 2023

A well-orchestrated communications strategy is pivotal for fostering company growth in today’s competitive business landscape. Conduct market research to identify your audience’s needs, preferences, and communication channels. Note: This is a reposted blog by our Public Relations Global Network Partner, Nick Leighton – NettResults.

Strategy 59

Strategy Company Communications Construction 59

Presspage

JANUARY 30, 2024

The ease of access and digestibility of multimedia content, including videos, infographics, and interactive visualizations, correlates with higher investor satisfaction and confidence in the information being conveyed. Take, for instance, a company using an infographic to break down its financial performance over the past fiscal year.

Infographics 78

Infographics Financial Video Leadership 78

Presspage

JANUARY 23, 2024

Compelling Narrative A clear and compelling company story is a foundation for effective communication. Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Storytelling helps to differentiate the company from the competition in a crowded market.

Communications 78

Communications Infographics Financial Storytelling 78

Sword and the Script

JANUARY 25, 2022

That company invested time and treasure to produce that report to build awareness. The chances of marketing content going viral are slim. Marketing and PR are hard enough without the addition of a self-imposed restriction. I’ve long advised marketers to use a Creative Commons license.

Infographics 109

Infographics Marketing Viral Creativity 109

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Cision

NOVEMBER 20, 2017

In this video, Baer talks about how influencer marketing is a powerful strategy that can easily go wrong. Jay Baer Asks — What Are The 3 Biggest Problems With Influencer Marketing? Jay Baer: What are the three biggest problems with influencer marketing? And I can tell you that influencer marketing is harder than it appears.

Marketing 255

Marketing Infographics Video Content Marketing 255

Cision

JUNE 13, 2017

The relationship between companies and their customers has undergone a tremendous shift toward the personal. Social media has enabled this change by facilitating immediate, two-way conversations between companies and customers. But without a distribution channel, your company blog is like a car without an engine.

Blogging 215

Blogging Company Engineering Airlines 215

5W PR

APRIL 21, 2021

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels. Social Media Strategies.

Creativity 88

Creativity Strategy Marketing Infographics 88

5W PR

MAY 24, 2024

Storytelling Fintech companies, among a sea of competitors, must stand out. These stories dive into the company’s mission, its influence on the financial ecosystem, and its future vision. It cultivates credibility and proves a deep comprehension of the market, its challenges, and prospective solutions.

Financial 78

Financial Privacy Infographics Leadership 78

Cision

APRIL 28, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. I do not look at IR websites when I look at companies to invest in.

Infographics 174

Infographics Comparison Construction Study 174

Shift Communications

JANUARY 4, 2016

Trend #1: Interactive Infographics. We marketers and communicators have killed the infographic. Can the news media absorb the volume of infographics we churn out? Above, we scanned the news to see how many times the word “infographic” was mentioned, then scanned Twitter for the same. In a word, no.

Data-Driven PR 60

Data-Driven PR Infographics Data Trends 60

Cision

MAY 12, 2017

If I am looking for some extra info and feel of the company. 95% is the affirmation we need to understand that a company MUST have an IR website. This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer.

Infographics 149

Infographics Comparison Retail Study 149

Sword and the Script

MAY 19, 2015

The Social Times recently published an infographic by a UK-based software company called SDL. The complete infographic follows below: If you enjoyed this post, you might also like: Ultimate Marketing Secret: Happy Customers Bring Friends . Voice of Customer.

Infographics 60

Infographics Customer Service Exercises Software 60

Cision

NOVEMBER 25, 2015

When you think of content marketing, you probably think of blog posts. Let’s look at the types you absolutely need in your content marketing strategy. Let’s look at the types you absolutely need in your content marketing strategy. Let’s say you run a content marketing firm, and you cater to software companies.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

Axia PR

AUGUST 23, 2017

Creating content that’s relevant and valuable to your audience is one of the eight key elements of successful content marketing. We’ve put together a handy infographic for you to print out and keep at your desk that offers five easy tools to use to find great content topics. As you dive deeper, however, topics will be harder to find.

Infographics 48

Infographics How To Print Content Marketing 48

ImPRessions - Crenshaw Communications

JUNE 21, 2018

The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. Data-driven PR drives marketing engagement.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PRSay

JUNE 28, 2023

and clearly articulates the who, what and why Includes compelling, high-quality visuals: photos, videos, infographics or data visualizations Features content that adds credibility and validation: unique data or research, testimonials or quotes from experts or executives Is formatted strategically (e.g. reveals,” “shows,” “announces,” etc.)

Brand 145

Brand Branding Infographics How To 145

Cision

SEPTEMBER 7, 2017

But there are lots of reasons your company wants to get its story out. Your company is excited about its new product, research paper, promotion, etc., The next time you’re looking to tell your company’s unique story, but have press release writers’ block, take some inspiration from the following examples of amazing press releases.

Infographics 283

Infographics Consumer Video Examples 283

Sword and the Script

OCTOBER 21, 2014

I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Infographic: Millennials and Social Commerce. Three Takeaways from a Big Company Study. It is a central point of integration for the vast swath of stuff big companies produce in isolated silos every day.

Social Media 118

Social Media Study Blogging Company 118

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) Name], [Title] at [Company], [short bio to validate their expertise on the subject]. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Cision

SEPTEMBER 7, 2016

Because marketing is an ever-changing beast, it’s imperative that you stay sharp on your options so you can remain competitive in your industry. This marketing software company understands the value of providing useful resources, and has invested heavily in its marketing library of resources. Design a website.

Resources 120

Resources Marketing Small Business eBook 120

5W PR

SEPTEMBER 25, 2020

Fintech companies spend months, or even years, creating and developing a product that’s going to be able to solve a very complex financial issue. While the close friends and family of the people working at the company are spreading the news about the product through word of mouth, it’s not enough to help the business scale.

Marketing 68

Marketing Infographics Customer Service Financial 68

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178

Cision

DECEMBER 20, 2017

But for companies in less glamorous industries, this job may seem more challenging. A company blog might, for example, contain a story about how working in the industry helped one of their employees turn their life around. “How much could you possibly write about industrial marketing?” Brainstorm Related Topics.

Industry 222

Industry How To Insurance Insurance 222

5W PR

JANUARY 4, 2023

There are many different ways that companies can improve their social media marketing efforts to reach a wider audience and engage their consumers. That means the company has to figure out what’s going to be irresistible for the target audience so that a lot of people are going to be willing to participate in the contest.

Pinterest 88

Pinterest Infographics Social Media Instagram 88

Critical Mention

JUNE 4, 2019

Video marketing has become the frontrunner of online content. Despite these facts, video marketing is frequently an afterthought, but we believe its value should be at the forefront of your content marketing plan. In the past couple of years, a multitude of video marketing programs have popped up in the market.

Video 60

Video Marketing YouTube Infographics 60

Cision

MAY 5, 2017

They will not take a position without a company having one. Depends on company some have a great deal of activity, e.g. Apple. Randomly, during reporting time, when I hear news about the company, if I am considering adding or deleting from my position. When I am research specific company activities of importance.

Infographics 120

Infographics Comparison Financial Study 120

Prohibition

APRIL 13, 2023

In the digital age, video content is also an essential component of any brand’s marketing strategy; for companies to not use video content could prove impactful – in a negative way – to your business. Convert To Infographics Infographics are an effective way to share information visually.

Video 62

Video Infographics Social Media Instagram 62

Waxing UnLyrical

OCTOBER 7, 2019

In today’s hi-tech, fast-moving, cluttered digital world, content marketing is one of the most practical, effective and useful marketing strategies to date. It’s an essential aspect of today’s digital marketing landscape. So what does content marketing mean? Infographics. White papers.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

ISEBOX

JANUARY 12, 2017

The results revealed how the top 20 companies are creating outstanding content and boosting engagement with their communities – representing a huge departure from the super-cautious, risk-sensitive approach to social media in the past. The Moral of the Story: Give Them What They Want. .

Social Media 70

Social Media Pharmaceuticals Company Media 70

PR 20/20

FEBRUARY 7, 2023

A s a marketer, you are well aware of content's significant role in your overall marketing strategy. Read on to discover how content created with a buyer’s wants and needs in mind can benefit your content strategy and marketing goals. Blog posts A blog is great for addressing your prospective customer's specific pain points.

Examples 52

Examples eBook Infographics Analytics 52

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

The Proactive Report

APRIL 6, 2021

. If you don’t already have a website for your company, it’s high time you started preparing yourself for one. This would include anything from photos of your company building, staff headshots, to approved stock images that were purchased and approved for use. versions and png. Approved Photos. Digital Files.

Web 182

Web Guidelines Infographics Brand 182

5W PR

MAY 8, 2023

As a result, many companies are facing the difficult decision of implementing price increases to maintain profitability. Being Transparent Companies must be transparent with customers when it comes to price increases. Communicating Early and Proactively Companies should inform customers of price increases early and proactively.

Consumer 88

Consumer Communications How To Transportation 88