Ronn Torossian

JUNE 23, 2022

Companies that want to stand out from their crowded markets and reach their target audiences need to utilize PR strategies. The post Public Relations and Multicultural Companies appeared first on. That way, they’ll become a lot more efficient at engaging and retaining their customers over a long period of time.

Company 195

Company Publicity Strategy Marketing 195

Awario

AUGUST 17, 2021

This post shows you some examples of how SaaS companies rocked specific marketing strategies, attracted millions of users, and became famous in their respective niche. Surely, the strategies described won't be the only ones that led to the companies' success.

Examples 163

Examples Company Marketing Engineering 163

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. This is the holy grail of communications measurement and creates direct alignment with other marketing and advertising channels. The world of marketing and communications has changed, and we are changing with it.

Analytics 284

Analytics Content Marketing Corporate Company 284

ImPRessions - Crenshaw Communications

AUGUST 30, 2023

Over the years, I’ve observed a trend with startling regularity: Many B2B tech companies, regardless of their size or stature, don’t operate with a fixed marketing plan in place. Given this scenario, a common refrain from many PR firms is, “Give us your marketing plan, and we’ll provide you with a PR strategy.”

B2B 156

B2B Company Storytelling Retail 156

Ronn Torossian

DECEMBER 25, 2023

Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base.

Strategy 195

Strategy B2C Marketing B2B 195

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. These companies have only created a third of the content they need to successfully move the reader through the buyer’s journey. Your audience should always be at the center of all of your marketing strategies and tactics.

B2B 172

B2B Company Marketing SEO 172

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. So, I’ve had to spell the name once or twice. As a result, we’re an entrepreneurial group.

Agency 353

Agency Communications Marketing Leadership 353

ImPRessions - Crenshaw Communications

NOVEMBER 21, 2023

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. It’s a challenge to stand out as an adtech company, especially as a “vendor.” So how can they stand out on a crowded playing field?

Publicity 203

Publicity Marketing Advertising Advertising 203

Ronn Torossian

APRIL 1, 2022

When most people think about brands with a digital presence, companies in the financial service industry aren’t the first ones that come to mind. Generally, most people assume that the financial services industry is relatively old-fashioned when it comes to digital marketing, but that perception is quickly changing.

Financial 195

Financial Social Media Company Strategy 195

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more. TechCrunch Even for those who don’t represent technology companies, TechCrunch offers something for everyone. As a bonus, they also offer it in Spanish.

Company 203

Company Trends Case Study Crisis Management 203

Business Wire

JANUARY 11, 2022

2021 proved to be one of the best initial public offering (IPO) markets ever. Matt Rubel : Chairman, Executive Board of MidOcean portfolio company, KidKraft, and Presidential Appointee to the House Advisory Council on Trade Policy Negotiation. In fact, a record-setting 968 IPOs and 613 SPAC IPOs were filed last year.

Company 299

Company Publicity Communications Blogging 299

The Hoyt Organization

APRIL 7, 2023

Fortunately, these public relations marketing tips for medical spa companies will […] The post Public Relations Marketing Tips For Medical Spa Companies appeared first on The Hoyt Organization. Without professional public and media relations help, getting your foot in the door can be difficult.

Company 87

Company Publicity Marketing Media Relations 87

Sword and the Script

APRIL 16, 2024

Those companies that are in the early stages of a startup building a product stand to gain “the greatest” valuation benefit from marketing About half (45%) of all B2B technology startups make no effort to market their products. That point that really stands out for me is the impact of early-stage companies.

B2B 155

B2B Study Marketing Education 155

Agility PR Solutions

JUNE 6, 2022

Following two years of precarious budgeting in a volatile, if not hostile marketplace, marketing budgets have climbed to 9.5 percent of total company revenue in 2022, an increase from 6.4 But while marketing budgets are increasing this year, they still lag pre-pandemic spending levels. “In percent in 2021, according to Gartner.

Company 147

Company Marketing Publicity 147

Agility PR Solutions

JULY 10, 2022

Marketing is a vast and ever-evolving field. As such, companies can use many different PR strategies to get ahead. However, not all marketing businesses are created equal. Some companies are better at using specific PR strategies than others. Here are some of the best PR strategies for your digital marketing company: 1.

Company 94

Company Strategy Marketing Publicity 94

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing 397

Content Marketing Strategy Marketing Advertising 397

Ronn Torossian

DECEMBER 8, 2022

When it comes to creating effective and successful influencer marketing campaigns, it’s important for companies to understand the basics of marketing campaigns, and of influencer marketing more specifically to be able to create these types of campaigns. The post Influencer Marketing Essentials appeared first on.

Marketing 195

Marketing Company 195

Ronn Torossian

DECEMBER 26, 2022

Between reaching target audiences at the right place and time, and connecting with them in a meaningful way, companies that invest in influencer marketing campaigns can generate a very high return on investment. The post ROI of Influencer Marketing Campaigns appeared first on.

Marketing 195

Marketing Company 195

Sword and the Script

MARCH 19, 2024

Much of the content B2B marketing produces overpromises and underdelivers – and that happens when we consider company needs before customers “Caring, when it comes to marketing, is respecting one’s time,” says Gary Vaynerchuk. “I Sword and the Script Media can help with B2B marketing, PR and social media.

B2B 137

B2B Marketing eBook YouTube 137

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

As high-growth tech companies expand their public relations efforts, they often want the recognition that comes with industry accolades. To help PR/marketing execs succeed in earning awards, here are a few fundamentals and insider tips to know. A B2B tech company should submit for in categories wherever their excellence lies.

B2B 295

B2B Industry Company Case Study 295

Onclusive

FEBRUARY 15, 2024

In the dynamic landscape of PR and marketing, the ability to shape and capitalise on trends is vital for successful campaigns. After that, we’ll break down the five ways trend tracking helps PR and marketing pros, as the title suggests. These capabilities work in harmony to make your PR and marketing campaigns even more successful.

Trends 195

Trends Marketing Analysis Leadership 195

Shift Communications

JUNE 14, 2023

For lots of organizations, an AI marketing strategy works. These companies should, by all means, have a team securing media hits, pumping out content and engaging in social media conversations on their behalf. Thought leaders should speak on topics that align the company vision and mission as well as keywords.

Company 78

Company Strategy Marketing Technology 78

Agility PR Solutions

JANUARY 23, 2024

Consumer tech companies tend to start from one groundbreaking tech idea with the potential to revolutionize the consumer market. But getting from what might have just been garage tinkering to a household name requires more than just innovation.

Consumer 105

Consumer Company Marketing Media 105

Agility PR Solutions

NOVEMBER 10, 2021

Communicators are proving their value in the C-suite and earning more accolades and empowerment in the process, yet a new survey reveals that marketers continue to struggle to align goals with company objectives, according to new data released from Plannuh, a software-as-a-service company transforming the way marketers plan and budget.

Company 100

Company Marketing Software Survey 100

Shift Communications

JUNE 14, 2023

For lots of organizations, an AI marketing strategy works. These companies should, by all means, have a team securing media hits, pumping out content and engaging in social media conversations on their behalf. Thought leaders should speak on topics that align the company vision and mission as well as keywords.

Company 78

Company Strategy Marketing Technology 78

Ronn Torossian

JANUARY 2, 2023

Promoting a company on social media platforms these days is essential as companies want to achieve success. However, to do that, companies will have to be using the right tools to be able to promote themselves to their target audience a lot more effectively. The post Top Social Media Marketing Tools appeared first on.

Social Media 195

Social Media Tools Marketing Media 195

Sword and the Script

FEBRUARY 15, 2022

SaaS companies have access to data that’s effectively marketing baked into their product – and done well – that’s marketing that scales. One of the things that made Wordle successful is that marketing was “baked” into the product. That’s how John Wall put it on a recent episode of Marketing Over Coffee.

Company 95

Company Marketing B2B Software 95

Ronn Torossian

APRIL 11, 2022

At the mention of its name, ‘Just do it’ comes to mind together with the swoosh logo, and the company’s endorsements by athletes. Each of their marketing campaigns have ingredients that differentiates them. History The company was founded by William. The post Nike’s Marketing Strategies appeared first on.

Strategy 195

Strategy Marketing Brand Branding 195

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. In other words, companies that have a member of their board with marketing experience yield higher shareholder returns.

Marketing 136

Marketing Survey Study Comparison 136

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. In today’s frothy tech market, where the venture dollars are flowing and 32 new unicorns were created last year, PR can be a strategic weapon. News creates a market presence.

Technology 246

Technology Company Banking Education 246

Agility PR Solutions

JANUARY 31, 2024

Marketing is often seen as an outward force: the activity of sending the company message into the world and targeting potential customers with campaigns and strategies. Successful businesses are increasingly looking to internal marketing, in other words, marketing campaigns aimed at a business’s own employees.

Internal 174

Internal International Marketing Employee 174

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 111

Employee Company Marketing Case Study 111

Agility PR Solutions

MARCH 4, 2024

Unlike in the siloed days of marketing yore, success today calls for a holistic approach that integrates the needs of other business segments and aligns with the larger goals of the company.

Marketing 110

Marketing B2B Company Publicity 110

Sword and the Script

JANUARY 23, 2024

The company says they polled some 900 respondents who had been part of the “buying process for a B2B purchase of greater than $10,000 in annual value within the last 24 months.” The study had a range of B2B statistics that ought to resonate with anyone who’s spent time in B2B marketing or sales.

B2B 102

B2B Study Company Leadership 102

Sword and the Script

AUGUST 8, 2023

SaaS companies have an average of 38 active cases studies that are between 500-1,000 words in both HTML and PDF format; here’s how they incentives customers, sales and customer success to solicit new case studies Case studies are a pillar of B2B marketing, particularly in technology circles like software-as-a-service (SaaS).

Case Study 122

Case Study Study Company B2B 122

Mindful Marketing

SEPTEMBER 13, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Toss-Across, Evel Knievel, Simon, Big Wheel – the most popular toys of the 1970s offer a trip down memory lane for many of us who were kids during this unique time.

Company 98

Company Consumer Radio Employee 98

ImPRessions - Crenshaw Communications

JULY 16, 2019

There’s never been a greater demand for security services than today – and those services have to market themselves in a digital world. The prevalence of such attacks places a premium on cyber security, and those who provide critical security services can take advantage of the market’s growing demand. It’s not just the U.S.

Company 213

Company Case Study Airlines Study 213