Remove Company Remove Creativity Remove Infographics Remove Video
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Why It’s Important to Focus on Creative Content Marketing

Contently - Strategy

Creativity. How can we get creative with content marketing? As a content marketer for a B2B tech company, I know how burnout feels and how hard it is to generate new ideas. With more creativity in marketing assets. The same school of thought applies to your company’s brand. How do you make that happen?

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Beneficial and Creative Marketing Strategies

5W PR

One of the key elements of marketing is companies being able to develop and execute creative marketing and advertising ideas, which isn’t always an easy task. One of the ways that companies can get a bigger number of followers on social platforms is by consistently promoting those social channels. Social Media Strategies.

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5 Tips to Get in Your #Creative #PR Groove

Deirdre Breakenridge

Years ago, I was a PR person working at a creative marketing communications agency. The company had three distinct divisions: PR / Communications (that was my area), Creative Marketing & Advertising and Web, Multimedia & Video. We shared ideas, concepts and I was able to watch how creative ideas came to life.

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Build Organic Traffic for Your Organization by Creating Content for Your Specific Audience

5W PR

The key to unlocking this potential lies in crafting content that resonates deeply with the target audience, which companies can do when they work with a creative agency. Enhancing visual appeal with images, videos, and infographics helps break up text and improve content engagement.

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2024’s Top 5 PR Trends: What to Watch

Newsfile

McKinsey & Company, 2023 By all accounts, PR pros are increasingly using generative AI in their roles and this is expected to steadily increase over the next year. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

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This Freelancer Onboarding Checklist Will Help Your Company

Contently - Strategy

In 2019, many companies in marketing, media, or communications now rely on freelance contributors. Explain the company and business objectives. To create and maintain a productive relationship, you need to be clear about what the company sells, who it wants to reach, and how it wants to accomplish its business goals.

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The Battle for Trust: 18 Comms, PR and B2B Marketing Stats Summarizing 2022

Sword and the Script

Yet, B2B software companies are resistant to publishing pricing online because they feel it removes leverage. Read more: 15 CX Action Items B2B Companies “Must Do” According to McKinsey Research. Video may be the most trusted content in B2B . Read more: Is Video Worth the Cost in B2B Marketing? He wrote, “So 9.5

B2B 114