ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? The coronavirus pandemic will pass eventually, but it’s a good reminder to everyone that direct communication helps people feel like part of the team and go about their routine in a relatively normal way. Which operations can continue over the next six weeks? Stick to the facts.

Employee 156

Employee Leadership Viral Small Business 156

Waxing UnLyrical

MARCH 21, 2012

speaking to the PRSA chapter on measurement. And I realized that while I speak and teach often on practical measurement for public relations, I haven’t really written about it here at WUL all that much. get caught up in shiny new measurement tools. Identify how you will measure the success or failure of these objectives.

Measurement 90

Measurement Google Analytics Nonprofit 90

Stephen Waddington

FEBRUARY 10, 2019

It's published a guide to community management on the platform. It’s an analytics tool that measures how effective you are at establishing your professional brand, finding relevant people, engaging with insights, and building relationships. Tool: how well are you using LinkedIn? LinkedIn has hit 600+ million members.

Viral 68

Viral Journalism Analytics Case Study 68

Burrelles Fresh Ideas

JULY 11, 2023

Social media has provided dadfluencers a platform to connect with fellow dads, creating a supportive community that celebrates and encourages fatherhood. These communities offer a space for dads to share advice, seek support, and learn from one another’s experiences.

Brand 56

Brand Branding Instagram Community 56

Sword and the Script

JUNE 9, 2015

“Content not only has to be engaging, relevant and customized to the channel but it also must increasingly be timely,” the paper says, citing Chris Lorence , CMO with the Independent Community Bankers of America. Drop “going viral” as a goal. Focus on consistently producing the types of content that gains continuous traction.

Content Marketing 60

Content Marketing Employee Marketing Viral 60

PRSay

OCTOBER 25, 2017

8–10: Breaking Misconceptions About Communicating With Rural Americans. When PR professionals target people in poor, rural communities, relying on stereotypes and misconceptions often hinders their campaigns, said Deana Rachelle Haworth, M.A., 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.”

Social Media 117

Social Media Conference Media Corporate 117

Cision

AUGUST 21, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Think about what your brand wants to achieve.

Strategy 258

Strategy Trade Shows Case Study Course 258

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.) in 2019, reaching a record $4.5

Product Launch 97

Product Launch Survey Banking Pharmaceuticals 97

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. Professors now have a community to be a part of for social media professors. to be able to adjust and work on additions and changes to our syllabus.

Social Media 88

Social Media Media Resources Creativity 88

ISEBOX

NOVEMBER 18, 2016

It is, after all, where an estimated 52% of people get their news, where things go “viral”, and where your brand ambassadors can help you most effectively, by sharing with their own friends and family. LinkedIn: The LI community is a little more straight-laced than Facebook and Twitter. Well, let us catch you up!

Pinterest 70

Pinterest LinkedIn Facebook Writing 70

Engage PR

JANUARY 6, 2018

Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why. Just because 2billion people are on Facebook does not necessarily mean your business should have a Facebook presence. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. While we as an industry have begun to implement these, they are now essential to our daily responsibilities – integral , if you will.

Consumer 83

Consumer B2C Viral Fashion 83

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation. Public squabbles.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

ReimaginePR

JUNE 18, 2015

Until you have cultivated, maintained, and measured your base of active support over time, assume you have none. Get that footage on file, because if and when disaster strikes, it will help you (and the media you’re reaching out to) tell the whole, human story of the community. Selflessness is selfish. Was it to tell your friends?

Airlines 120

Airlines Viral Government Local 120

Mindful Marketing

MARCH 21, 2020

The gig lasted for about a day before “Amazon pulled his items and thousands of other listings for sanitizer, wipes and face masks” and “eBay soon followed with even stricter measures.” ” Best Buy : “The first [goal] is to protect our customers, employees and their families. .”

Viral 75

Viral Marketing Retail Transportation 75

Beyond PR

AUGUST 22, 2017

If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? You don’t need to create the next viral video, but you do need to make a genuine connection with your audience. Think about what your brand wants to achieve. Though, let’s be honest, Drogon is pretty spectacular.).

Strategy 74

Strategy Trade Shows Case Study Course 74

Waxing UnLyrical

AUGUST 8, 2016

These have helped me shift my PR habits toward a more strategic, measurable operation. I’ve met so many current colleagues/friends through that chat, in addition to learning a TON on measurement/evaluation. And also… this amazing viral video. Looking for a place to start? Join Shonali’s #measurePR monthly Twitter chat.

Course 40

Course Local Creativity LinkedIn 40

Sword and the Script

APRIL 5, 2016

LinkedIn Marketing Solutions Blog: B2B Beat: CMOs Invest in Social But Do They Measure Its Impact? There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. However, only a fractional 2.8% Highly Inflated Expectations for Social Media.

Mobile 60

Mobile Survey Marketing B2B 60

Cision

OCTOBER 16, 2017

Chris Lynch: I think they are, and I think that’s being driven in part by just how granular we can look at communications now due to the technology that we have in place to measure it. And, we also have opinion pieces from Aflac’s Katherine Hernandez-Blades on monitoring and measuring media activity, and much much more.

Media 202

Media Storytelling Technology Data 202

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2018

Although Twitter isn’t exactly the best mass media platform for a kitchen appliance, it’s hard to imagine any popular brand choosing not to be there, since that is where the social community – or in this case, the mob – responds to pop culture events. Respond quickly. Use the incident to tell your story.

Crisis 199

Crisis Twitter Course Viral 199

NewsWhip

MAY 12, 2021

And, I sit on the strategy team, and I am essentially half numbers and measurement and half culture and trends. So, really I look at measuring the performance of our content and then trying to find trends to inform our content strategy. And one of the sub-trends is online communities. Lauren: Drivers, yeah. I’m lonely.”.

Trends 78

Trends Brand Branding Reddit 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. 16) Social media fragments into niche communities.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

MaccaPR

NOVEMBER 30, 2017

Compared to how you measure traditional advertising, with experiential marketing we measure buzz, impact, engagement and conversations generated by a campaign. The success metrics a marketer should measure depend upon what your brand is and how it’s currently perceived,” adds Pappas. How to Measure an Event Campaign.

Marketing 76

Marketing Consumer Measurement Viral 76

Waxing UnLyrical

JULY 30, 2014

There is a dangerous idea being shared in marketing, community management, and start-up circles in San Francisco – “Growth Hacking.”. The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships.

Viral 100

Viral Community Nonprofit Social Media 100

Waxing UnLyrical

DECEMBER 9, 2010

In my Internet & Mobile Strategy Lab class at Johns Hopkins University , my final group project for the semester was to create a “viral video&# about the JHU M.A. in Communication program. Does our video have the makings of a viral video? And of course, it worked. Probably not. These fine folk did: Jan.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. These cards, and the subsequent viral campaign against them, haven’t just hurt those offended by them. Image: striatic via Flickr, CC 2.0

Policies 86

Policies Twitter Facebook Writing 86

Prohibition

DECEMBER 17, 2021

This response to a crisis is the stage at which an organisation responds to public outcry and tries to gain favour back from the community. Where necessary, connect with victims, their family members, potential victims and even community members to determine the role of the organisation in the recovery process.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ReimaginePR

AUGUST 29, 2016

When it comes to generating leads, creating a community, and interacting with your customers, nothing tops social media. Build your community by asking questions, replying to comments, hosting contests and sharing coupons and promotions. Everyone wants to produce viral content that gets shared all over the web. Click To Tweet.

Social Media 149

Social Media Marketing Media Facebook 149

Norton's Notes

SEPTEMBER 25, 2015

Growth hackers focus on low-cost and innovative alternatives to traditional marketing, e.g. utilizing social media and viral marketing instead of buying advertising through more traditional media such as radio , newspaper , and television. [3] From porn stars to fashion bloggers! 90% of apps that are downloaded are free not paid!

Marketing 28

Marketing Employee Wikipedia Data 28

Konnect Agency

MAY 15, 2020

Never before have brands been able to create virality on such a massive scale. Content creators can use popular sounds and hashtags to join in on these TikTok challenges or trends, further increasing a brand’s likelihood of landing on the FYP and extending potential reach and virality of videos. Engaging Content.

Viral 52

Viral Video Social Media Creativity 52

Konnect Agency

JANUARY 17, 2020

When measuring social success, marketers define and evaluate engagement by analyzing a variety of metrics including likes, comments, shares, saves, retweets, customer interaction, sentiment and more. Advanced, dynamic and direct ads targeted to communities and tribes. Reevaluate the metrics that matter most. Shopping on social media.

Social Media 87

Social Media Trends Media Instagram 87

MaccaPR

MARCH 2, 2017

Social Media Today – This online community portal published by a Washington, D.C.-based Among our faves: " 10 Proven Ways to Make Content Go Viral ”. Breaking Down Virality: An Analysis of 4 Posts That Went Viral ”. “ Among our many fave posts: “ Comment Marketing: How to Earn Benefits From Community Participation ”.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Beyond PR

AUGUST 4, 2016

The term social media describes the greater virtual community that allows people to interact. Measurement tools only go back 30 days. Promote your high performing pins to help take them viral. Of course, your competition and other brands have the same opportunities. Be sure your pin captions include a call to action.

Social Media 40

Social Media Pinterest Media Marketing 40

Masters in Communications

FEBRUARY 12, 2022

It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. There is some concern that the media influences the agenda too much - stories that go viral don't always have merit, they are not always completely true. So, it remains in the public perception.

Ethics 52

Ethics Communications Print Television 52