Sword and the Script

MARCH 1, 2022

The earnings release named new customers in this segment “as Marriott International, Nike, McKinsey & Company, Lego and Bayer.”. It breaks the market it into two segments PR, marketing and communications ($26b) and lead generation, risk management and customer relations ($14b). PR tech news mentions. Notified adds coverage books.

Software 121

Software Case Study Advertising Advertising 121

Presspage

DECEMBER 26, 2017

I’m a member of NAVUG , an online community that is the epitome of Margaret Mead's statement. If you will humor me and enjoy the story I am about to share, you too can build a thriving and successful online community in your sphere of influence. Online communities and learning were unleashed to the masses.

Community 115

Community Software Education Web 115

Sword and the Script

APRIL 11, 2023

PR software providers Notified (Globe Newswire), Propel, Muck Rack, Presspage and PRophet add generative AI to their platforms, joining Agility and Burrelles PR pros should keep an open mind about AI and how it can help them do their job. And that’s why I think PR needs to start experimenting with this stuff sooner rather than later.

Software 78

Software Company Pitching Training 78

Sword and the Script

JULY 7, 2020

A handful of companies that make software for public relations are staking a claim on the term. Managing customer relationships is a business process that’s virtually impossible to perform at scale without technology, even as the term CRM has become synonymous with the technology. Welcome to the second half of 2020!

Technology 125

Technology Publicity Software Print 125

PR 20/20

MARCH 6, 2023

Organizations that use marketing automation software have seen up to a 451% increase in qualified leads. The Five Factors to Consider When Selecting Marketing Automation Software 1. For example, if you’re an international business, you may need to find a solution that can scale to your needs.

Software 77

Software Marketing Comparison Enterprise 77

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. And now, here’s this month’s PR technology summary…. What does this have to do with PR technology?

Software 103

Software Analysis Data Tools 103

Bianchi Biz Blog

APRIL 3, 2024

Powered by SAE International®, the global leader in connecting and educating engineers, WCX provides an unmatched opportunity to see all the moving parts in today’s mobility industry and the groundbreaking innovations that are shaping the next phase. of Energy, the U.S. Dept of Transportation and more.

Automotive 97

Automotive Mobile Trade Shows Engineering 97

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. ” Okay, so maybe people aren’t shouting about tools and software for advertisers. Despite the economic downturn, these giants remain key players at Cannes.

Creativity 156

Creativity Meeting Advertising Advertising 156

Cision

NOVEMBER 30, 2016

After graduating college many moons ago, I moved to California as a journalist working for International Data Group (IDG). In the process, I became a software product nerd. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Sword and the Script

JUNE 6, 2023

PR has a reputation for being notoriously slow to adopt technology – so if you want an easy way to get ahead of your peers – try experimenting with this stuff a little bit. Like other vendors that have already released features or products, the Meltwater gAI feature is based on OpenAI technology, which is the company behind ChatGPT.

Survey 149

Survey Software B2B Pitching 149

Presspage

FEBRUARY 26, 2024

Digital tools can further streamline this process, making sure every piece of communication reflects the company's core values and objectives consistently. Role of Technology in IR Communications Digital IR tools can help streamline your IR strategy, ensuring internal stakeholders are aligned and investors are informed.

Corporate 78

Corporate Strategy Communications Storytelling 78

Sword and the Script

MARCH 7, 2023

This month’s PR technology summary includes: Cision partners with video ad network Captivate; Q4 enhances investor relations CRM software; Updates from Notified, and Earnings from Meltwater and Q4; PR tech people on the move and more. Q4 releases software enhancements for investor relations Investor relations software provider Q4 Inc.

Software 128

Software Analytics Technology Video 128

Sword and the Script

FEBRUARY 2, 2022

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. Case in point? PR tech mentions.

SEO 135

SEO Content Marketing Marketing Software 135

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. Personal/Lessons Learned.

Leadership 353

Leadership Insurance Insurance B2B 353

Sword and the Script

FEBRUARY 2, 2021

This was true of every industry, except PR technology. While every other vertical market was, perhaps, overpromising what their AI whizbang could deliver, the traditional PR software vendors were largely silent. I think it suggests a general lack of R&D among the traditional technology providers in PR.

Software 122

Software Technology Advertising Advertising 122

Stephen Waddington

JUNE 15, 2020

By Lisa Pantelli simplyIC is Europe’s largest digital workplace festival for those working in internal communications, HR, and enterprise communications technology. Delivering a masterclass in virtual events Community We wanted an event which would capture the elements of our in-person event that our attendees enjoy.

Enterprise 88

Enterprise Technology Community Internal 88

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 90

Pitching Report Software Survey 90

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community. I discovered.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

MAY 2, 2023

That brings us to the first story in this month’s PR tech sum – which covers news from the vendor community over the last month. Here’s the updated list of PR technology companies I’m watching and here’s how to get on my radar. >>> Now it’s gone quiet. Are we all AI-ed out?

Pitching 126

Pitching Study Technology Report 126

ImPRessions - Crenshaw Communications

JUNE 7, 2017

Small businesses today are empowered through digital technology. Technology is a great equalizer for a business. When a client is in a position to make fast decisions, they get more done and maximize the PR investment, whether there’s an outside agency team involved or an internal expert. Everyone likes an underdog.

Small Business 168

Small Business SMB Local Viral 168

PRSay

APRIL 8, 2020

“Leaders should be trying to put themselves in the shoes of others to consider how the current situation might be affecting them,” says Stansell, chief communications officer for Children’s of Alabama , the pediatric health system based in Birmingham.

How To 190

How To Crisis Employee Resources 190

ImPRessions - Crenshaw Communications

JUNE 5, 2019

A high-impact PR program can be a technology company’s greatest asset – provided it’s well conceived and skillfully executed. Good will and strong community relations are also in demand as Silicon Valley is blamed for a host of problems, from data privacy threats to income inequality.

Company 120

Company Banking Education B2C 120

Sword and the Script

JANUARY 5, 2021

For the last couple years, I’ve been curating news from the PR technology community into a monthly summary I call the PR Tech Sum. Muck Rack launched a customer community after running a pilot program to provide “opportunities to learn, network and collaborate.”. Welcome to 2021! He joins from C3.ai Customer networking.

Pitching 151

Pitching YouTube Community Company 151

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

AUGUST 3, 2021

And that thought leads us to the first news item in this week’s PR tech sum – a monthly summary of news stemming from the PR technology community. If you have a single niche product – i.e., software for lawyers or marketers – it’s worth testing and seeing if it works well for you. You’re going to need a niche strategy.

Software 86

Software Case Study Pitching Technology 86

PRSay

DECEMBER 21, 2017

Edelsburg, chief operating officer of Muck Rack , a PR and communications-software company based in New York, is a third-generation PR professional. He interned at a company that builds technology applications for PR professionals, and enjoys showing colleagues how technology can help them accomplish their goals. “In

Publicity 150

Publicity Radio Technology Sports 150

PR 20/20

NOVEMBER 30, 2022

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends.

Marketing 52

Marketing Technology Internal International 52

Stephen Waddington

NOVEMBER 26, 2020

At the same time public relations has become elevated as the eyes and ears of an organisation not just in the public sector as means of public engagement, but in corporate communications, internal communications, and marketing. Tools serve two purposes in PR. You’re at the mercy of a vendor and tools come and go.

Tools 175

Tools How To Agency SEO 175

Stephen Waddington

APRIL 24, 2018

The University of Huddersfield is developing this software and its use is being negotiated for the Global Alliance - affiliated bodies and, if appropriate, with adaptations, by commissioning employers. The framework takes a high-level view of what practitioners can deliver: Communication Capabilities 1.

Education 95

Education Ethics Resources Software 95

Sword and the Script

DECEMBER 15, 2020

More and more prospects are seeking counsel of friends and peers in making buying decisions for software and other products. Jennifer Tomlinson | Qorus Software. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse. Marketing be nimble.

Marketing 169

Marketing Employee Content Marketing Training 169

PR 20/20

NOVEMBER 7, 2016

Editor's Note: This post was originally published on the Marketing Artificial Intelligence Institute , a new community for modern marketers created and powered by PR 20/20. I had spent the better part of three years theorizing and building software that would use AI to automate marketing strategy. Augmenting Human Intelligence.

Industry 74

Industry Marketing Technology Software 74

Sword and the Script

APRIL 30, 2019

There isn’t a whole lot of coverage about PR technology. Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. I’ll include news from the PR vendor community and review and curate content they produce ( like this ).

Industry 87

Industry Media Technology Employee 87

PR 20/20

JULY 15, 2020

From digital transformation, intelligent automation, and AI-enabled marketing—to reconnecting with a brand’s core values, corporate responsibility, and community—our team of consultants is dedicated to building more human and more intelligent marketing, together. a super reliable intern. Take HubSpot’s evolution for example.

Marketing 54

Marketing Resources Data Software 54

Stephen Waddington

JULY 17, 2018

A UK supermarket uses a combination of process, technology and editorial nous to identify stories from across a national organisation. We do it through a combination in-house developed software and good old-fashioned storytelling and journalistic skills. It takes patience and skill – and the right kind of tools and technology. #4

Storytelling 60

Storytelling Local Community Case Study 60

PR 20/20

SEPTEMBER 29, 2020

Technology will get smarter, intelligently automating traditionally human-powered activities while adding layers of complexity. PR 20/20 leveraged the integration with Seventh Sense , AI software designed to personalize email delivery times, to segment lists and optimize performance. Career paths will evolve.

Case Study 92

Case Study Study Brand Branding 92

Sword and the Script

JUNE 3, 2020

Let’s say you’re a software company with dozens of competitors in each of your markets globally. The application in crisis communications is interesting because in the face of negative news coverage the internal debate tends to be two-fold: a) should we respond and b) if so, how? in 2019, reaching a record $4.5

Product Launch 96

Product Launch Survey Banking Pharmaceuticals 96

PR 20/20

SEPTEMBER 17, 2019

“You’ll leave with best practices and relevant case studies from real-world marketers thriving at the intersection of marketing, technology, and management.”. Programmed by Scott Brinker (you probably know him from his blog ChiefMartec.com ), the MarTech Conference takes a graduate-level look at marketing, technology and management topics.

Conference 97

Conference Marketing Case Study Content Marketing 97