Onclusive

JANUARY 14, 2021

Welcome back to our January blog series focused on “ The Executive’s Guide to Building and Leading an Impactful Communications Team ”! Building an impactful communications team. Building an impactful communications team. Most communication-savvy C-level executives feel that they are personally responsible for this function.

Communications 195

Communications Corporate Measurement Reputation 195

Shift Communications

JULY 10, 2015

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Measurement Goals. But it’s also far from easy. Let’s start with preparation.

Community 60

Community Tools Measurement Crisis 60

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Ultimately, ESG is used to measure sustainability and societal impact of an organization.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

Contently - Strategy

NOVEMBER 29, 2023

This not only enhances the user experience by providing additional resources for deeper exploration but also boosts SEO by creating a tightly-knit topical relevance and internal linking structure. How to Identify Your Core Topics Identifying the right topic pillars is crucial as they will guide your content strategy.

How To 52

How To SEO Content Marketing Engineering 52

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. 5 solo PR pros share how to break into a different sector of business. Follow the classic strategic communication planning approach. Set your goals and objectives and determine how you'll measure your success. Conduct your research.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

JULY 13, 2015

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The case for internal communications. ” 7.

Internal 40

Internal International Communications Employee 40

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

wiredPRworks

MAY 23, 2022

Redirect interest to your own personal community, such a blog or membership site, where people can learn, contribute and continue the dialogue with a link to or mention of the community in your public profile and track traffic to measure results. I only changed a few words here and there. OVER TO YOU. What’s missing?

LinkedIn 52

LinkedIn How To B2B Social Media 52

Presspage

FEBRUARY 28, 2019

So, here are several tips on how to develop and maintain a global newsroom in today’s fast-paced digital world. Odds are a brand journalist in France will better communicate with a French audience than a writer in the United States or even Canada. Investor News, Customer Stories, Community Involvement, etc.).

How To 90

How To Local Analytics Social Media 90

Reputation Us

JUNE 14, 2021

The actions a credit union takes – or doesn’t take – may affect its reputation with its staff, members and community. While our firm strategizes on the best course of action on exactly why and how to get involved, our immediate counsel to credit union executives is simple; DO IT … NOW! In the court of public opinion (e.g.,

Reputation 148

Reputation Financial Community Employee 148

OnePitch

JUNE 16, 2022

Of course, the day wouldn’t be complete without a steady drumbeat of client calls and internal meetings to hash out priorities and deliverables. What’s your best tip for measuring PR? My best tip for measuring PR is identifying key KPIs from the outset, and keeping a consistent tracking schedule (e.g.

Pitching 64

Pitching Consumer How To Meeting 64

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. Couch Control: Measurement Therapy for PR Pros. How To Hack Your PR Strategy For Massive Growth. Good morning from Atlanta! ” 2.

Conference 40

Conference Internal International Leadership 40

Waxing UnLyrical

JULY 25, 2016

Proper measurement can take your campaigns to the next level. Get inspired as we take a look at some awesome measurement case studies in this week’s roundup. How to Measure PR: A Case Study and Examples. Measuring the Effectiveness of News Releases — A Case Study. The Truth About the Top Five Super Bowl Ads.

Case Study 40

Case Study Study Measurement Pinterest 40

Deirdre Breakenridge

OCTOBER 16, 2014

However, I managed to share three big trends along with three new practices for PR professionals in an Expert Express Talk at the PRSA International Conference in Washington, DC ( #PRSAICON ). Knowing that communication has no borders and boundaries. Understanding diverse environments internally and externally.

Big Data 250

Big Data Data Education Internal 250

Waxing UnLyrical

MAY 29, 2015

Maddie is a culture change consultant and digital strategist who is recognized for her authority on productive workplaces and communities, and co-author of the new book, When Millennials Take Over. And you can’t have a productive workplace if you’re not measuring it. Ergo, Maddie + Rich = May’s #measurePR.

Measurement 40

Measurement Nonprofit Community Twitter 40

Waxing UnLyrical

JUNE 17, 2016

I’ve been in London the last few days, attending my very first AMEC International Summit. In fact, it never ceases to amaze me just how much traction the Principles have received in just a few short years , when the “measurati” have been shouting themselves hoarse basically saying the same thing for decades.

Internal 40

Internal International Measurement Banking 40

Waxing UnLyrical

MARCH 11, 2016

From Women’s History Month to International Women’s Day, March is all about women. I was absolutely delighted to welcome back three of the most notable women in measurement as guests: Jen Zingsheim , Sally Falkow , and the redoutable Katie Delahaye Paine. shonali A4: Depends on how much buy-in you have.

Measurement 40

Measurement Meeting Comparison Banking 40

Stephen Waddington

APRIL 23, 2020

We need to figure out how to live with the COVID-19 virus in order to release the global lockdown. The challenge with the COVID-19 crisis is that it requires an international governmental response and there are countless unknowns. It’s an area of huge international effort among healthcare providers. There are currently 4.5

Government 132

Government Crisis Exercises Retail 132

PR Conversations

NOVEMBER 20, 2014

Personally I feel the tendency to state that public relations practice (including internal communications) is better today than in the past is a mistake as much earlier wisdom seems to have not only been lost, but denied by this stance. As such it enables consideration of this specialism across a period of 65 years.

Employee 77

Employee How To Internal International 77

Cision

APRIL 28, 2017

This week, Cortés sat down with me to discuss the importance of internal communication, creating and following an effective business plan, and knowing how to add value to your team. However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. What is the big picture?

Local 227

Local Energy Agency Policies 227

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 101

Tools Survey Pitching Analytics 101

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

PRSay

OCTOBER 25, 2017

Here are some highlights from three professional development sessions at the PRSA 2017 International Conference in Boston on Oct. 8–10: Breaking Misconceptions About Communicating With Rural Americans. 10, titled “ Rural Reach: Strategic Communication With Rural and Low Income Audiences.” Meet people where they are.

Social Media 119

Social Media Conference Media Corporate 119

PRSay

APRIL 15, 2021

In the era of accountability, CEOs must back their public proclamations with measurable performance. If CEOs act on what they say, they will be rewarded in terms of stronger bonds with their employees, customers, investors and communities. ” — Catherine Fink, President, Makovsky Integrated Communications.

Company 189

Company Employee Internal International 189

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. It included: Weekly HubSpot product updates posted to our internal wiki. Team members are more confident. Weekly Updates.

Training 72

Training How To Course Software 72

Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 140

Survey Measurement System Education 140

ImPRessions - Crenshaw Communications

MARCH 11, 2020

What measures are in place to protect those at risk? People need practical information, like where to go to get factual updates, how to upgrade home office tech, or what to do when ordinary work isn’t possible. Which operations can continue over the next six weeks? What do employees and customers need to know in the short term?

Employee 156

Employee Leadership Viral Small Business 156

Shift Communications

FEBRUARY 8, 2022

It can include a set of requirements the situation must have to warrant your organization’s involvement, for example: Direct impact on your company and/or its people Impact on your customers/target audience — Your brand likely works with many stakeholders, from investors and employees to customers, business partners and local communities.

Employee 78

Employee Leadership Consumer Internal 78

Stephen Waddington

JUNE 12, 2018

AMEC’s 10th Global Summit of Measurement kicks off in Barcelona today. You’ve spent more than 10 years building a community that has consistently driven up standards in the measurement and performance of public relations. Principle No 5 condemns AVEs as a faux metric, stating “AVEs are not the value of communications”.

Measurement 75

Measurement Government Education Conference 75

PRSay

MARCH 26, 2021

The PRSA Diversity & Inclusion Committee spoke with Nathalie Santa Maria, APR, owner and chief communications officer at Sunnyside Communications , to discuss how diversity, equity and inclusion (DE&I) work is impacting women in public relations and potentially opening more doors for honest dialogue.

Publicity 171

Publicity Nonprofit Customer Service Writing 171

Sword and the Script

JULY 6, 2021

According to the Meltwater announcement, “Owler has grown its user base exponentially to become the second largest online business community in the world, next to LinkedIn. The Owler community consists of 5 million active business professionals who contribute up-to-date business information to Owler’s 14 million company profiles.

Pitching 90

Pitching Report Software Survey 90

Communications Conversations

JUNE 14, 2019

So, I don’t think it’s all that surprising that companies are asking all these kinds of questions about how to build and nurture a social media team. and international. And, a good analyst is key to merchandising our work across the company and making sure we’re measuring the right stuff.

Resources 92

Resources Social Media Media Measurement 92

Stephen Waddington

JULY 21, 2020

In a recent post I wrote about how to scale an agency out of lockdown. The future is likely to be a mix of the two which will mean investment in shared community work spaces and home offices. Education Campus and classroom education is going to be different with social distancing measures in place. Fortune favours the brave.

Crisis 78

Crisis Agency Enterprise Local 78

Reputation Us

JULY 26, 2019

That is, we take the important responsibility of safeguarding your reputation via internal and external strategy and ongoing communications. We provide ongoing insights and tools on how to translate this understanding into differentiating, attractive perceptions and supportive behaviors.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. It also involves crisis communication to mitigate damage to the company’s reputation.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

FEBRUARY 2, 2022

Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. DA is essentially an educated guess for how well a site will rank in search.

SEO 135

SEO Content Marketing Marketing Software 135