Deirdre Breakenridge

AUGUST 27, 2018

ET for an in-depth discussion on the mysteries of media pitching. You heard us: Media pitching. Google “media pitching” and you’ll get a slew of results referencing dos and don’ts, tips, tricks, and best practices. What are the characteristics of a good media pitch? What are the easiest pitching mistakes to fix?

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Community Pitching Media Newspapers 157

The Hoffman Agency

MARCH 8, 2024

In public relations, pitching journalists is what we spend much of our time on. It’s a delicate alchemical process, a mix of sales, storytelling, writing and psychology. However, there’s no one way to pitch a story, no magic formula. A simple Google search can determine how unique an idea is. Is this idea original?

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Pitching Media Agency Writing 41

ImPRessions - Crenshaw Communications

AUGUST 7, 2018

PR teams can take advantage of sudden extra relevance by immediately pitching a client as a news source to media hungry for pertinent expertise. Here are the PR fundamentals for reactive media pitches. PR tips for reactive media pitches. Others will also write follow-ups that lean on your SME’s expertise.

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Pitching Media Privacy YouTube 136

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. You can get a good sense of which areas the freelancer covers through a basic Google search. So don’t ask.

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ImPRessions - Crenshaw Communications

NOVEMBER 3, 2017

Successful media pitching in public relations has always relied on the combination of a good idea, well-timed and well-packaged to offer up to appropriate journalists. Many times, however, the factor that turns a pitch into a pitch-perfect placement is chutzpah! Tailor the pitch that way, and wonderful things can happen.

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Pitching Strategy Examples Banking 149

PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Did you invent a new product, write a book, or win an award? Google is a great resource for magazine covers. Remember that Google is a question search engine. Ask Google, “Who writes about [your topic] at [name of publication]?”

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Publicity Television Local Pitching 331

ImPRessions - Crenshaw Communications

APRIL 28, 2016

The day-to-day schedule can include a number of discussions with clients or new business prospects, proactive pitching to media and fielding follow-up questions, managing projects with vendors, overseeing media monitoring and anticipating possible impact for clients, and more. Yet quality writing is vital in PR. Here are some tips.

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The Proactive Report

OCTOBER 30, 2023

The trick to getting good content from an AI service is to learn how to write excellent prompts. Give it an identity to write from, a tone of voice to use, and enough context about the topic so that you get a great response back. Always edit and put your own voice on a piece that’s created by AI. Never use it straight from AI.

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Trends Marketing Wikipedia Reddit 182

Stuart Bruce

MAY 22, 2017

UNHCR, the UN Refugee Agency, and Google have launched new website to deliver answers to the five most common queries that people around the world are asking about the Syrian refugee crisis. The answers are delivered through rich and immersive multimedia content – some produced by UNHCR and some provided by Google.

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Google Crisis Pitching Training 79

Remote PR Jobs

SEPTEMBER 25, 2023

Tools like Google Trends can help you keep track of the progress you’re making during outreach. Try launching lookalike campaigns from traffic generated from an article you pitched. Your goal when pitching should be to bring value to the reader. Make your message a positive one and ensure that comes through in your writing.

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Publicity Marketing Pitching Google 100

Sword and the Script

JULY 6, 2021

OnePitch recommends reporters to pitch; ResponseSource shuts down #journorequest curation; Meltwater acquires Owler; Critical Mention adds “cast & crew” TV data. In my own defense, it’s the only one I’ve missed since I started writing the PR Tech Sum roundups 25 months ago. OnePitch feature recommends reporters to pitch.

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Pitching Report Software Survey 89

PR Fuel

SEPTEMBER 21, 2020

You can benefit from professional press release writing services if you’re nee to press releases. Read on to learn why PR writing in the way to go. By hiring press release writing services, you will be able to get instant exposure without going over your advertising budget. Achieve Instant Exposure. Boost Website Traffic.

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Writing SEO Local Advertising 61

Buzzstream

NOVEMBER 21, 2019

Well, we have a thesis that by using the language that journalists themselves use you’ll be more likely to get your pitches opened, read, and covered. We recommend examining how individual publications write their headlines, and mirroring that in your pitches. As Alex Cassidy, Head of Outreach at Verve Search says, .

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Writing Travel Pitching Study 59

Buzzstream

FEBRUARY 27, 2024

Writing media pitches for data-led stories or studies is very different from writing a media pitch to promote the launch of a new product, service, or event. Maybe you’re wondering what your pitch should include. Or are you struggling to figure out how best to structure your pitch? What is a Media Pitch?

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Pitching Writing Film How To 83

PR for Anyone

NOVEMBER 3, 2021

This is what you use to attract and pitch the media. 2) Niche what you do and pitch around that. It’s how you get the journalist to read your email pitch. Just Google, “AARP magazine covers” and see what’s there. It’s all about finding the right person to pitch. It’s Google. Do you work with Baby Boomers?

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Real Estate Publicity Television Local 130

Stephen Waddington

OCTOBER 11, 2017

How to submit a pitch. CIPR members interested in contributing to the project should read the contributors’ guidelines (opens as a PDF) and submit a pitch by 3 November, 2017. You should be comfortable using cloud based tools such as DropBox, private Facebook communities, and Google Documents. Thanks for stopping by.

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Writing Guidelines Community Pitching 111

Remote PR Jobs

SEPTEMBER 25, 2023

We generally suggest you pitch your expertise or story within an hour of the query going out, as that is the typical time frame journalists make up their minds about sources. However, if that is not feasible, you must still pitch within the published deadline. Be Brief HARO pitches should be short, at most 300 words.

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How To Media Pitching Reputation 100

ImPRessions - Crenshaw Communications

MAY 5, 2022

Asking a colleague to review an email before I send it or to make sure I’m on the right track when writing a pitch is a huge help. Using Google Drive is a huge help in staying organized because there is no need to dig through documents. Yes, I was the type of person to write notes in class rather than using a laptop.

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How To Writing Tools Energy 301

PR for Anyone

OCTOBER 28, 2021

Google makes that very easy for us! “Who writes about [industry] for [publication].” Pitch consistently and valuably and you will continue to get the yes. Make sure you build relationships with them there, not just pitching. Consider doing this vs. just pitching right out of the gate. Publicity Plan.

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Publicity Pitching System Small Business 130

Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. So, I started tracking the community and publishing three different writing series on PR technology ( PR Tech Sums , PR Tech Briefing s, and Product Reviews ).

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Technology Publicity Software Pitching 169

Buzzstream

NOVEMBER 28, 2023

Links are the main way Google traverses the web. Links help provide valuable context and will always remain part of Google’s algorithm. However, as Google shifts its focus to value sites that provide Helpful Content and strong E-E-A-T signals, link quality will matter more than quantity. That will never change.

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How To Google SEO Pitching 62

ImPRessions - Crenshaw Communications

JULY 20, 2020

Not only are there the giants– Amazon, Facebook, and Google– who gobble up most of the dollars, but there are smaller companies that are more niche in the solutions the provide. A POV offers currency for proactive pitching as well as content development. PR doesn’t just need to be pitching over email. It makes sense.

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How To Advertising Advertising Data 241

PRSay

MARCH 29, 2023

Artificial intelligence chatbots such as ChatGPT, which can write texts and summarize documents, stand to improve — rather than replace — the work of communicators, said Aaron Kwittken. Kwittken said that PR professionals could use AI to predict the reporters who will be interested in their pitches.

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Pitching LinkedIn Technology Engineering 92

Remote PR Jobs

SEPTEMBER 25, 2023

Given the fact that an off-beat pitch can easily result in a communications representative being added to a reporter’s spam list, it’s critical that you know exactly what a reporter is writing about, or risk having no way to contact a reporter ever again. Difficult Search For media search, Cision has proved to be more frustrating.

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Web Report Pitching Google 100

Shift Communications

JANUARY 30, 2017

How to Pitch a Data-Driven Pitch with… Data! The final part of data-driven PR is to use our data, analysis, and insights to identify who would be most receptive to our pitching. Suppose we take our pitch about SEO, about how trust and linking have a relationship. Who should we pitch this story to? Just anyone?

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Data-Driven PR Data Pitching SEO 60

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Just ask Google. The core skills we need as PR professionals have also changed. But there’s no need to fear data!

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Analytics Tools Social Media Trends 170

Beyond PR

DECEMBER 7, 2017

Brands can improve their PR pitching with a variety of tools and changes in approach. A good media relations campaign involves reaching out to those who are already inundated with a variety of pitches in their inboxes, making it essential for your campaign to stand out and be easily digestible. Write a Captivating Subject Line.

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Pitching Software Writing Construction 72

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Find the right journalist – use Google! Use Google. Who writes about your industry for this publication. Be newsworthy – try newsjacking. The formula works.

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Publicity Video Pitching System 130

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

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Pitching Real Estate How To Twitter 66

Buzzstream

MARCH 7, 2024

Google Search Central blog just posted a new update titled “What web creators should know about our March 2024 core update and new spam policies” The post outlines several changes that could impact the future of link building, content creation, and upend strategies that many sites rely on. Google launched this in August 2022.

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System Google Policies Guidelines 62

Bad Pitch Blog

JULY 23, 2014

Your media list may be solid, but if your pitch is ham-fisted it doesn''t matter. The Hemingway App is one tool you can use to make sure your pitch is as simple and clear as possible. Unclear writing is color coded and the app gives tips on how to improve each passage. PR skills tools write'

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Pitching Writing Tools Google 70

Buzzstream

APRIL 25, 2024

At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. There are four ways to do that: Google, BuzzStream, Ahrefs, and alert tools. So, let’s look into two ways to get alerts: Google or Talkwalker. Brand mentions are great. But what happens if they don’t link?

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Brand Branding How To SEO 62

Burrelles Fresh Ideas

JANUARY 9, 2024

Today’s PR pros must not only navigate, research and pitch in an increasingly complex media environment but also track (monitor) and measure the results in a way that resonates with stakeholders. You can even give PR CoPilot a custom prompt, and it will incorporate it into your press release or media pitch email within seconds.

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Pitching Print Measurement Report 96

Flack's Revenge

JANUARY 17, 2019

Apple, Microsoft, and Google stints, and runs a Chinese VC firm that’s minted a number of AI unicorns. After all, there already are algorithms writing and editing news stories. Can we expect an army of PR writing and pitching flack-bots any time soon? AI and bots power a growing number of marketing tasks.

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Insurance Insurance Privacy Interviews 234

PRSay

APRIL 19, 2021

To do that, though, you have to think about how to use your content and media contacts to help your website rank on the first page of Google results. To see how well this works in real life, Google “PR metrics.” You’ll see Spin Sucks is on the first page of results — and that we’ve encouraged others to write about it.

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Media Newspapers Google Energy 197

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. Finally, about 40% either have no plans to use it, or simply aren’t sure. How does PR’s use of gAI compare to marketing?

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Survey Software B2B Pitching 146

Sword and the Script

JULY 26, 2022

It means you spend a lot of time researching publications, figuring out their editorial point of view, drafting pitches, getting rejections or no response at all, and all potentially with no reward. Now, start crafting your pitches. Make your pitch as personalized as possible. Fortunately for you, the bar is pretty low.

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Media Pitching Agency Guidelines 169