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Consumers Are Prioritizing Health & Wellness – How Brands In The Industry Can Best Connect with Shoppers

5W PR

Today’s wellness consumers are faced with navigating diverse landscapes of physical fitness, mental health, mindfulness, financial well-being, and more. From yoga mats to financial planning apps, show that the company understands the customer’s unique journey. Offer apps, guides, or online communities to support their progress.

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How to Ensure that the Marketing Program for a Rehab or Mental Health Center Maintains Compassion

5W PR

Storytelling One of the most powerful ways to maintain compassion in marketing campaigns is through authentic storytelling. It can be used to demonstrate the center’s commitment to supporting the community. Transparent Communication Maintaining compassion requires transparent and honest communication.

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

The crisis has had a devastating impact on financial capital but has led to a rise in social capital. Companies that have invested in their local communities during the crisis continue to benefit from a reputational dividend. This is likely to be an issue on the corporate agenda for the next decade.

Publicity 199
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Empathy, Courage, and Grace: Exploring Life’s Path with Ash Beckham

PR for Anyone

As she was transitioning from a corporate job to embracing various side gigs in Boulder, Colorado, Ash attended an event called Ignite Boulder that sparked her desire to connect with people through impactful storytelling. The event challenged speakers to condense their messages into five-minute slots with auto-advancing slides.

Corporate 130
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Why Sustainable Development is Important to Business

Landis PR

Embracing sustainable development means understanding and reporting the social and environmental (non-financial) impacts and risks associated with a company’s operations. Non-financial reporting is important for listed and non-listed companies worldwide.

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Quick Summaries to 5 Surveys of PR and Corporate Communications

Sword and the Script

“Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.” Many respondents believe part of a company’s valuation is driven, in part, by non-financial factors. What are those non-financial factors?

Survey 81
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The Hidden Assets That Drive Growth for High-Performance Companies

Stern + Associates

This discovery led to a flurry of intense fieldwork that allowed Gulati to identify the specific levers deep purpose companies utilize to achieve superior financial and social performance. He examines how most companies treat purpose as a superficial public relations exercise, while only a few go deep with it.

Company 103