Stephen Waddington

NOVEMBER 11, 2020

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To build and enhance organisational reputation 7.

Tools 115

Tools Publicity Ethics Google 115

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190

Energy Mobile Community Measurement 190

Sword and the Script

AUGUST 4, 2020

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. Below is the summary of news from the world of the PR technology vendors. Earned media is sexy.

Media Relations 149

Media Relations Media Print Software 149

Cision

OCTOBER 24, 2016

Where it has been lagging behind paid and owned, however, is in the crucial layer of technology and data that brings automation, integration and attribution to earned media campaigns. During my time at Oracle, we drove this very innovation with technology that helped marketers energize relationships, build pipeline and boost ROI.

Communications 120

Communications Media Technology Data 120

Sword and the Script

JUNE 23, 2020

It’s hard to reconcile that level of effort into measurement with the finding that proving value is the top challenge facing the community. On the upside, some portion of communicators could make immediate strides to improving measurement simply by stepping up their activity. In other words, what is it you want to achieve?

Measurement 93

Measurement Communications Survey B2B 93

Business Wire

JUNE 28, 2017

By Agnes Deleuse, Senior Marketing & Communications Manager Recent studies published coincidentally by The New York Times , Reuters Institute and Business Wire Media Survey are highlighting how journalism is changing in order to survive. New technology brought in new challenges and revolutionized our relationship to media consumption.

Mobile 152

Mobile SEO Web Training 152

Stephen Waddington

OCTOBER 16, 2018

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Stodd is one of the world’s leading thinkers on the impact of social technologies on organisations. It reflects what the community considers to be important. Platinum is the precious metal that recognises a 70th anniversary.

Handbook 114

Handbook Community Print Writing 114

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

Deirdre Breakenridge

SEPTEMBER 21, 2015

This provides a roadmap for organizations to easily develop a holistic PR program with varying types of communications elements. To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. Jason Sprenger is the president of Game Changer Communications.

Publicity 150

Publicity Corporate Tools Agency 150

The Resolution Blog

DECEMBER 30, 2015

In May, we joined the #PRStack community. Today 500 copies have downloaded and read. In December, we made a huge update to our app where we integrated ad-blocker technology to the image grabber so our customers could say goodbye to pop-ups and cookie messages. Get involved here. Get yours here.

eBook 120

eBook Measurement Community Technology 120

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. In B2C social media, you see a lot of product and brand-oriented calls to action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Deirdre Breakenridge

JULY 3, 2015

In the B2B space, most calls to action try to get audience and community members to visit a website to read a blog post, download a collateral item or sign up for something. In B2C social media, you see a lot of product and brand-oriented calls to action. Enjoy our experience…buy our product…come to our event.

B2B 150

B2B Social Media Consumer B2C 150

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 55

Insurance Insurance Healthcare Publicity 55

Cision

OCTOBER 3, 2015

Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

Stephen Waddington

APRIL 24, 2018

To conduct formative and evaluative research to underpin communication strategies and tactics 4. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6.

Education 95

Education Ethics Resources Software 95

Deirdre Breakenridge

APRIL 25, 2017

Alexa is especially helpful if your family abides by the “no technology at the table rule.” There are also several “Word of the Day” apps for both iPhones and Androids that you can easily download to increase your vocabulary and your learning. Alexa is taking the place of the dictionary.

Reddit 236

Reddit YouTube Google Course 236

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education.

Insurance 45

Insurance Insurance Healthcare Pinterest 45

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

OCTOBER 13, 2019

Technology is rapidly changing the nature of healthcare: its capability, delivery, and efficiency. The Virtual Office is the first platform of its kind, one of the latest examples of healthcare integration enabled by technology. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 69

Healthcare Insurance Insurance Policies 69

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

JULY 14, 2020

Too many businesses (especially in the technology community) look the same , sound the same, and talk the same; it’s a sea of sameness. As for navigating partisanship, that’s an interesting challenge for communicators, which is what we signed up to help solve. So, what can you do?

Survey 137

Survey Measurement System Education 137

Bianchi Biz Blog

MARCH 7, 2022

Constantly on my radar and well-received by HDT’s audience is: emerging technology, alternative fuel, and autonomous advancement. The excitement was contagious (I’m still in awe of the technology), and it was refreshing to feel like anything I learned was “new” and worth reporting. Like every reporter, I’m a sincerely curious person.

Meeting 81

Meeting Automotive Media Transportation 81

Scott Public Relations

MAY 13, 2019

You don’t need to share material about yourself all the time, but a good way to start is engaging with the community that already exists and making yourself familiar to them while building associations with yourself and that subject. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Publicity 40

Publicity Healthcare Insurance Insurance 40

Beyond PR

JUNE 29, 2016

and you’ll find the same thing on the other side of the content you create and conversations you have: Communities. The communities that make up your brand’s audience are built around personal and professional networks, mutual interests, even devotion to individual influencers. And to connect with these communities, you need trust.

Media 75

Media B2C B2B Nonprofit 75

Scott Public Relations

FEBRUARY 14, 2019

They may be being raised by a grandparent who works multiple jobs to put food on the table and to pay at least a portion of the tuition at this school that is the lifeline for these children – a community where they have safety, security, love, inclusion, and a solid education. This isn’t a plea for religious education. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

SEPTEMBER 3, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Insurance 52

Insurance Insurance Healthcare Government 52

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 88

Agency Energy Crisis Management Industry 88

Scott Public Relations

MARCH 4, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”.

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Stephen Waddington

JUNE 26, 2018

Artificial intelligence (AI), has become a catch all term to describe technology that simplifies a task for a human being. Technology is impacting PR work in a variety of ways, including the simplification of tasks; listening and monitoring; and automation. All professions are being impacted by technology.

Ethics 69

Ethics Analysis Technology Data 69

wiredPRworks

APRIL 27, 2021

With 43 million episodes to download, engaging with listeners is more important than ever. Podfest Master Class is an extension of Podfest Multimedia Expo, a global community of people who are interested in and passionate about sharing their voice and message with the world through the powerful mediums of audio and video.

Strategy 52

Strategy Case Study Marketing Energy 52

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Absolutely.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

MAY 4, 2021

Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. Reporters are also looking for stories on furthering diversity, equity, and inclusion as those conversations continue across communities. Have an interesting announcement from a PR technology vendor?

Tools 100

Tools Survey Pitching Analytics 100

Scott Public Relations

DECEMBER 19, 2019

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Healthcare 52

Healthcare Insurance Insurance Agriculture 52

Scott Public Relations

APRIL 2, 2020

If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

Melissa Agnes

JANUARY 11, 2015

Often, within my speaking engagements, I use the National Weather Service as a great example of innovative communications in times of emergency. Their collaborative and explorative mindset, their use of social media and mobile technology – they’re an interesting case study and a great example for others to be inspired by and learn from.

Crisis Communications 100

Crisis Communications Crisis Strategy Wireless 100

Scott Public Relations

AUGUST 20, 2019

Technology has constantly altered how we communicate since the beginning of civilization. From the advent of writing, to the printing press, to the discovery of radio waves and TV broadcasting, new inventions have changed how well we can communicate and how we perceive these messages. Like what you’ve read?

Healthcare 49

Healthcare Insurance Insurance Pinterest 49