Remove Community Remove Download Remove Leadership Remove Technology
article thumbnail

Blue Ocean Global Technology Interviews Casey Boggs of ReputationUs

Reputation Us

In May 2023, Blue Ocean Global Technology interviewed ReputationUs’s President Casey Boggs about his thoughts on reputation management for their global blog … Blue Ocean Strategies Blue Ocean: Reputation management has become an important component for most businesses. Casey: The RepUs “Eight Actions” can be downloaded here.

article thumbnail

Buying or Selling Martech: Cybersecurity Emerges as a Key Point of Differentiation

Sword and the Script

I recently read an account by an executive summarizing his experience buying a marketing technology (martech) tool. The findings remind me of a trend I’ve seen in other technology sectors. Traditionally, that’s a leadership position charged with protecting a company’s infrastructure. His decision boiled down to the salesperson.

Survey 112
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To offer organisational leadership 10.

Tools 115
article thumbnail

Before You Launch Your #Podcast, Consider these Five Tips

Deirdre Breakenridge

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. Are you trying to reach your base or perhaps increase your community size?

Energy 190
article thumbnail

Platinum: Celebrating the CIPR at 70

Stephen Waddington

It’s also the name of a very special CIPR community project that celebrates its foundation in 1948. Co-creating a story of the CIPR In The Social Leadership Handbook , Julian Stodd describes three levels of narrative: personal stories; co-created stories; and organisational stories. Platinum has been published today by the CIPR.

Handbook 114
article thumbnail

Global Capabilities Framework sets standard for PR skills

Stephen Waddington

To conduct formative and evaluative research to underpin communication strategies and tactics 4. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6.

article thumbnail

The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?