Sword and the Script

JULY 14, 2020

ROI and proving value The top challenge facing communicators is measuring impact, proving value and demonstrating ROI , according to 50% of respondents. However, in a subsequent question, only about half of respondents “often” or “always” measure their communications efforts. Don’t overlook anecdotes either.

Survey 139

Survey Measurement System Education 139

Cision

OCTOBER 3, 2015

Influencers’ pitching preferences, on the other hand, depend largely on how they communicate with their community. If a reporter is looking for pictures, send links to where the files can be downloaded, rather than attaching them directly to your pitch. Measure Your Success. Comment on reporters’ published articles.

Pitching 120

Pitching Report Social Media Measurement 120

The Resolution Blog

DECEMBER 30, 2015

We explored automation, discussed measurement and looked into the future. In May, we joined the #PRStack community. Today 500 copies have downloaded and read. In January we kicked off our adventure by inviting 20 UK PR practitioners and agency leads to join us for an industry retrospective session on a boat on the Thames !

eBook 120

eBook Measurement Community Technology 120

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. The company sells services and was using proprietary technology to assist in the delivery of those services. said it had launched a Global Alliance Program to provide its technology to partners. The company raised $6.2

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MAY 4, 2021

Klear CEO Eytan Avigdor says his product uses “algorithms and artificial intelligence to help customers identify relevant influencers, manage influencer relationships, and measure the impact of those relationships – something that Meltwater has done for traditional media relations for many years.”. Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. Modern marketing is constantly shifting, and the folks that are part of your marketing team need to be masters in all things technology, best practices, and trends. Technology. What are the core components of our existing marketing technology stack?

Marketing 52

Marketing Technology Internal International 52

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. Quality referral traffic from press releases.

Study 141

Study Media Relations Media Measurement 141

Waxing UnLyrical

JUNE 24, 2019

The micro influencer is often more motivated to share knowledge and relevant information with their community. Their motivation is the overall betterment of science and technology. I couldn’t write a post for Shonali Burke and Waxing Unlyrical without talking about how you measure the disco dancing success. Under the Disco Ball.

Measurement 95

Measurement eBook Tools Survey 95

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

MARCH 10, 2019

Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter. Effective measurement isn’t easy.

Marketing 81

Marketing Measurement Government Report 81

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. Sure, we’ve all heard of Google Trends and how it’s amazing for insight but what if we could use it in a different way for PR measurement? Measuring coverage success - Metrics on a mountain. Download #prStack now. How about a movement? We love this advice! PR has changed.

eBook 120

eBook Google Tools Analytics 120

Sword and the Script

MAY 14, 2019

Recently, I’ve begun looking more closely at PR technology , companies. This is an effort to illustrate some of the interesting innovations occurring within the PR vendor community – and provide an agnostic source of information on tools and technologies I believe PR professionals should have on their radar. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

The Resolution Blog

JANUARY 8, 2018

Check out this interview to begin to improve your measurement today. All models are wrong, but some are useful… Orin Puniello, part Ketchum Global Research & Analytics team shares why some PR measurement models will never tell you the whole truth. Could just one metric measure PR? A standard in article scoring?

Tools 136

Tools Publicity SEO Measurement 136

Scott Public Relations

JANUARY 24, 2019

Public relations has always been a bit of a murky field when it comes to measuring success. Technology is giving us ways to track the success—or failure—of campaigns and activities like never before. Several key metrics to keep track of were highlighted by Ilana Plumer in her article “ 6 metrics to track when measuring digital PR.”.

Publicity 45

Publicity Insurance Insurance Healthcare 45

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Once upon a time, many moons ago, I worked at a large PR agency as part of the consumer technology team. I didn’t get into the public relations and communications industry through a traditional career route. It’s not just the boss of the firm who should be out in the community to find clients, it’s a team effort.

Agency 89

Agency Energy Crisis Management Industry 89

Waxing UnLyrical

JUNE 14, 2018

We recommend you build a case by calculating how your efforts have earned the measurable company revenue increases. Stay Up to Date with Technology. As technology trends continue to advance, there is a misconception that robots and artificial intelligence will eliminate all work positions in the next 20 years.

Print 71

Print Resources Technology Interviews 71

Critical Mention

JUNE 22, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

And in the spirit of community, we often share other people’s content (OPC) when we believe our external and internal audiences might find it interesting. Look to technology to understand why. We even measure the effectiveness of our PR efforts by tracking and reporting on how widely our content has been used, repurposed, or shared.

Film 60

Film Print Creativity Internal 60

Cision

OCTOBER 27, 2016

The gap that needs to be addressed by marketers and communicators, is effectively identifying the influencer communities where the buyer lives, identifying key topics of conversation, and connecting the dots. How are you measuring your programs? Being able to track only visits, likes or shares is no reason to celebrate.

Marketing 120

Marketing Financial Strategy Analytics 120

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. The Role of Technology on the Legal Market. for demand to come back, technology innovation accelerated. There are many aspects of legal services that are delivered or augmented with technology. As law firms patiently waited (prayed?)

Agency 95

Agency Trends Marketing Survey 95

Scott Public Relations

NOVEMBER 30, 2018

Don’t measure your engagement simply through some likes and comments, however. If you’re in healthcare, insurance, technology or other professional services industries, and need help with a PR, marketing or social media campaign, contact Scott Public Relations. Like what you’ve read?

Social Media 40

Social Media Insurance Insurance Healthcare 40

Ethical Voices

AUGUST 22, 2022

If your audience hasn’t seen it, one thing I think is so amazing to watch to really realize what’s going on in the moment in time that we are in today and the ethical challenge that we’re all facing, is a tremendous documentary called The Social Dilemma that was created by the Center for Humane Technology.

Ethics 75

Ethics Communications Agency Technology 75

PR 20/20

OCTOBER 9, 2018

This includes all PR, video, audience development, and social and community management that my team handles. We’re all so busy, so taking time to look at vendor and partner solutions, review our needs, take the technology for a test drive, discuss it among our team … it’s very overwhelming and challenging to fit into our current processes.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. Set your contest up for success by having clearly-defined goals, guidelines and methods for measuring/announcing the results. Cross promote with other local businesses.

Small Business 74

Small Business Local Marketing Guidelines 74

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. I believe technology gives us leverage, but like Peter Thiel says in his book Zero to One , it works best when it compliments or augments humanity rather than replaces it. More, More and Still More.

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Prohibition

JANUARY 17, 2022

It is a discipline within the broader framework of management that consists of the abilities and strategies needed to recognise, assess, understand, and cope with a serious crisis, particularly from the moment it arises until recovery measures are initiated. Why is Crisis Management so Important to an Organisation.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Beyond PR

SEPTEMBER 14, 2016

However, I will attempt to provide a few topic areas that might be of particular interest to the Hispanic community – without being derivative — to help those of you who are just starting to target a more multicultural audience. Consumer Technology. Hispanic consumers are still leading key technology and digital trends.”

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Karen Freberg

DECEMBER 30, 2019

Great colleagues, students, community, school, and area. Worked with the PR and social media team on influencer marketing, crisis communication, and social media measurement. The Cannes Lions Educators Summit is one example of this – along with the #SMprofs community. Freberg 2.0 (Mom Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

PR 20/20

SEPTEMBER 19, 2017

Many CMOs and CIOs resort to several platforms to piece together holistic technology stacks (CRM, CMS, sales enablement, analytics, the list goes on). HubSpot also serves up keyword recommendations and measurement data so you can identify what’s working for your readers and what’s not. Luckily, HubSpot is delivering.

Marketing 40

Marketing Tools Data Report 40

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. The complete survey is freely available for download as a PDF on SlideShare. PR measurement.

Survey 121

Survey Measurement Public Affairs Storytelling 121

Katie Paine's Measurement Blog

MAY 25, 2023

Our Measurement Vendor Selection Guide begins below. It is designed to be used along with Paine Publishing’s: 8 Quick Tips for Finding the Perfect Communications Measurement Vendor Checklist for Picking the Perfect Communications Measurement Vendor , and No Bullsh*t PR Measurement Glossary for what’s what.

Measurement 52

Measurement Communications Survey System 52

Newsfile

JANUARY 30, 2024

Download the report! Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches.

Trends 105

Trends YouTube Video Social Media 105

Deirdre Breakenridge

SEPTEMBER 3, 2014

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. I’ve also recently received information on being a Skim’bassador, which is a great way to enjoy the theSkimm and get involved in their fun contests and giveaways and to become a part of a dynamic community.

Communications 383

Communications Tools Google Resources 383

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” On the contrary, it’s meaningful content to excite your audience with measurable impact.

Creativity 100

Creativity Pitching Writing Conference 100

The Proactive Report

FEBRUARY 2, 2017

The measure of trust between the well-informed public and the general population is getting further apart. People are worried about losing their jobs due to not being able to keep up with technology The number one concern is the lack of skills and training. (60%) DOWNLOAD THE INFOGRAPHIC. The Trust Gap Widens . Building Trust.

System 100

System Training Engineering Employee 100

Scott Public Relations

JULY 19, 2019

Of course we measure the positive results of our content programs. Likes” are less meaningful when measured up against more notable engagement like comments or replies. Download our e-book, “ The C-Suite Asks, We Answer: The Top 6 Questions About Healthcare PR.”. Like what you’ve read?

Insurance 40

Insurance Insurance Healthcare Pinterest 40

Scott Public Relations

FEBRUARY 1, 2019

A direct connection between a communicator and other employees helps the communicator become a voice for their partners to leadership while streamlining the dialogue process. As technology advances, and society moves forward with it, effective communicators don’t rest on their laurels with the system they have.

Insurance 49

Insurance Insurance Healthcare Communications 49