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Faces & Markets of PRGN: South Korea – A High-Tech Economy and a Cultural Powerhouse  

Bianchi Biz Blog

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 79
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Allegory report examines emerging corporate digital risk

Stephen Waddington

It sets out the urgent need for organisations to act on issues related to CDR and provides a framework to support leaders with planning and communication. For example, Facebook is under investigation for an alleged breach of EU privacy laws after the personal information of 533 million users was shared online.

Corporate 141
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Self-assessment tool for benchmarking personal development in public relations

Stephen Waddington

The Global Alliance Capability Framework sets out three high level capabilities for a professional communicator. You can download the complete capability framework and individual frameworks from the University of Huddersfield (opens as a PDF). Communication Capabilities 1. To build and enhance organisational reputation 7.

Tools 115
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

SEO vendor that dabbles in PR technology buys an audience and adds an influencer to their team. Second, these weren’t just emails lists from downloaded content – but communities of engaged readers. That acquisition opened up the potential for a new technology competitor in PR – attacking from the flanks. Case in point?

SEO 135
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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

As Paul Roetzer ( @paulroetzer ) states in Chapter 8 of The Marketing Performance Blueprint : “Every marketing plan should start with an honest internal marketing assessment. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Technology. Also, consider where you can make training mandatory.

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Global Capabilities Framework sets standard for PR skills

Stephen Waddington

To conduct formative and evaluative research to underpin communication strategies and tactics 4. To communicate effectively across a full range of platforms and technologies Organisational Capabilities 5. To facilitate relationships and build trust with internal and external stakeholders and communities 6.

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Another Acquisition and More Podcast Monitoring Tools [PR Tech Sum]

Sword and the Script

Customers will be able to see an estimate of how many downloads a given podcast receives across all podcast apps. The platform provides an interesting way for internal communicators to target internal audiences, create content for those audiences, personalize the delivery and has analytics to measure the effectiveness.

Tools 101