Cision

SEPTEMBER 22, 2016

Peter Shafer, partner at Brunswick Group, says to stand out brands need to engage their audiences in a dialogue and ensure it is not one-sided. In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Stephen Waddington

MARCH 15, 2022

Innovative learning design, a supportive community, and content from industry leading practitioners and teachers have provided Socially Mobile students with networks and strategic skills to step up in their careers. The programme is delivered via an online teaching platform and Guild community. I’m so glad that I did apply.

Mobile 116

Mobile Meeting Course Ethics 116

Cision

NOVEMBER 20, 2015

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Measurement. Clique uses social intelligence to power their sites by measuring from interaction to purchase and delivering premium shop-able, curated content and products. Pauline Chow , a data scientist at Clique Inc.,

Media 120

Media Social Media Community Measurement 120

wiredPRworks

SEPTEMBER 30, 2020

The Social Selling Secrets Masterclass was created for anyone who wants to be more creative, persuasive, and influential. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Inventory: mine and develop a creative archive.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Remote PR Jobs

OCTOBER 11, 2022

Hashtags may be the most simple trackable metric used to measure success of product launches, campaigns, as well as overall online brand awareness. While it can be worthwhile to measure independently, don’t be hesitant to use these trackers to your advantage. Keep It Creative. Media Lists and LinkedIn. Get Personal.

Social Media 130

Social Media Media Product Launch LinkedIn 130

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Many of the Fringe community stakeholders are clear: the artists (actors, writers, directors, stage managers, etc.);

Community 40

Community Print Twitter Creativity 40

Cision

APRIL 28, 2017

The specifics of how to engage the community are going to change depending on how broad or narrow the definition is of the market. The community shapes how we make decisions to interact and engage. Not applying the same energy and creativity to their brand/company as they do to their client’s needs. What is the big picture?

Local 227

Local Energy Agency Policies 227

Doctor Spin

FEBRUARY 14, 2024

It aims to communicate with these groups to create a favourable overall company image. The goal is to persuade these target groups to purchase the company’s products or services. To get started, you develop a creative concept and a marketing strategy, which you pair up with copywriting and art direction to create your assets.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Sword and the Script

SEPTEMBER 26, 2023

My advice is that a better measurement framework strives to tie social media efforts to outcomes. The report sums it up this way: “The most memorable thing a brand can do across all age groups is respond to customers, proving that responsiveness leaves an impression on everyone. Commentary: Two things stand out about these findings.

Survey 127

Survey Social Media Brand Branding 127

Stern + Associates

APRIL 13, 2023

In her riveting talks , Professor Henderson explains how business’ commitment to solving “big problems” can unlock not only tremendous enthusiasm amongst employees, but also exactly the kind of creative thinking and commitment to work across organizational boundaries that is at the root of most significant innovation.

Policies 94

Policies Energy Government Crisis 94

ImPRessions - Crenshaw Communications

MAY 4, 2018

A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. Study bloggers in communications, marketing and the vertical sectors you’re interested in. Join online communities so you’re current on industry issues.

How To 189

How To Nonprofit Interviews Privacy 189

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. For B2B companies, it’s particularly important to monitor social communities like LinkedIn groups and Twitter conversations among journalists (MuckRack).

Pitching 136

Pitching Agency Tools Resources 136

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Dorothy Crenshaw , CEO, Crenshaw Communications .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Stephen Waddington

DECEMBER 17, 2018

Brain now has a portfolio career that includes a non-exec role a Enero Group, the group that includes Frank and Hotwire. Community – the era of command and control is over, especially in networked agencies. Ideas – clients buy creative ideas and ability to execute from people that they enjoy working with.

Agency 114

Agency Marketing Energy Financial 114

Stephen Waddington

JANUARY 15, 2020

Most people intuitively understand how the news feed, threaded conversations and groups work, thanks to the consumer product. In the shift to data driven programmes there’s a danger that we lose sight of creativity. Creative and content, the keys to good storytelling, are frequently overlooked elements of PR.

Storytelling 78

Storytelling Internal International Social Media 78

Cision

APRIL 14, 2017

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. How did you get your start in PR/Communications? My favorite electronic device is….

Reputation 177

Reputation Measurement Exercises Pitching 177

PR 20/20

MARCH 7, 2023

Before the assessment portion, you’ll attend four courses: Discover the Next Generation of Google Analytics Use Google Analytics to Meet Your Business Objectives Measure Your Marketing with Google Analytics Go Further with Your Google Analytics Data. Measure the value of AI tools for your company's efficiency and performance.

Course 52

Course Marketing Analytics Google 52

Solo PR Pro

DECEMBER 22, 2020

The largest group for PR pros nationally, the Public Relations Society of America (PRSA) has 110 chapters and more than 30,000 professional and student members. Mary Deming Barber, a member of our Solo PR Pro Facebook group , says she always attends PRSA’s conference. AMEC Global Summit on Measurement.

Conference 58

Conference Content Marketing Community Education 58

Reputation Us

DECEMBER 14, 2022

Surveys and focus groups are a good way to do this. Web3 brings the opportunity for reputation based on participation, allowing you to engage with communities online—and to own/control your consolidated reputation data. Action 1: Listen to Your Staff and Foster Staff Pride. See our blog for more details.).

Reputation 78

Reputation Insurance Insurance Employee 78

Prohibition

MARCH 18, 2020

The removal of likes from posts is currently being trialled in test groups in Canada, Australia, Brazil, Ireland, Italy, Japan, New Zealand and most recently in the US. Users are notified whether or not they’re involved in a test group but are not given the option to opt out.

Instagram 62

Instagram Social Media Groups Brand 62

Prohibition

MARCH 18, 2020

The removal of likes from posts is currently being trialled in test groups in Canada, Australia, Brazil, Ireland, Italy, Japan, New Zealand and most recently in the US. Users are notified whether or not they’re involved in a test group but are not given the option to opt out.

Instagram 62

Instagram Social Media Groups Brand 62

Sword and the Script

JANUARY 31, 2023

Here’s this month’s summary of the news from the vendor community this month. Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. Intrado has rebranded the holding company to West Technology Group , LLC. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Burrelles Fresh Ideas

MAY 30, 2023

Bring in outside contractors and disability rights groups to educate your team on the breadth of hurdles some people live with and how this impacts their ability to use online materials. More creative content marketing methods help you reach a variety of audiences while also meeting the various accessibility needs of your demographics.

How To 40

How To Ethics Education Creativity 40

Solo PR Pro

APRIL 5, 2022

There’s a whole community of like minded people you can lean on. For me, I knew B2B communication and creative agency work was something that interested me and I was already beginning to build up a client base, so I let what I didn’t know – like PR planning and internal communications – help guide me.

How To 104

How To Fashion Banking Industry 104

Cision

JULY 8, 2015

It’s important to test your idea first with a small group of trusted advisors in order to refine the concept and adjust as necessary. Mixing disciplines and genres can lead to creative breakthroughs. When you build a community around your idea, audience members start talking to each other and making the idea their own.

Skype 120

Skype Conference Leadership Big Data 120

Stephen Waddington

JANUARY 17, 2019

Changes are made either automatically or manually to refine targeting or ad creative. Make your campaigns work hard by evaluating the results daily and optimising your targeting, creative and copy. Measure and benchmark the results of your campaign based on your goal. Here the results of a campaign are tracked in real time.

Media 103

Media How To Advertising Advertising 103

wiredPRworks

FEBRUARY 12, 2018

I'll share tips and strategies to attract attention, build business and connect with key communities. This powerful session includes a PR primer, tips on where to find and how to reach key influencers, tools to take your message to the top, and ways to measure PR performance with marketing goals.

Case Study 40

Case Study Conference Reputation Small Business 40

Stephen Waddington

DECEMBER 30, 2019

There are long standing issues such as alignment with management, measurement, talent and diversity where incremental progress is made each year. Public service media is failing the public Thank you My thanks to the following communities and individuals. The #FuturePRoof community goes from strength-to-strength.

Government 103

Government Education Print Ethics 103

Stephen Waddington

SEPTEMBER 29, 2020

This pandemic has massively accelerated the pre-existing trends that play to our strengths and will therefore make it easier for us to grow relative to other creative industries.” Long hours and often distressing news and updates at our management group which I sit on is impacting me.” “I Working for a care provider has been hard.

Industry 146

Industry Crisis Government Survey 146

wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. Here's a quick look at a few of my favorites. The post Perfecting Healthcare Marketing PR for ISHMPR appeared first on wiredPRworks.

Healthcare 53

Healthcare Marketing Conference Training 53

Sword and the Script

JANUARY 10, 2017

If you blog about marketing – especially with any semblance of frequency – you are in fact among a fair small group. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social.

Survey 60

Survey Blogging Corporate Analytics 60

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C3 (Content) Weidert Group Case Study: Fisher Tank Company. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. ” The Link Humans case study.

Case Study 40

Case Study Study Training Small Business 40

Stephen Waddington

MAY 8, 2018

. #1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. The paradox is clear. Amazon (Kindle) £4.99

Communications 63

Communications Healthcare Print Community 63

Waxing UnLyrical

NOVEMBER 19, 2010

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. In August, fans of G-Dragon – a member of Korean hip hop group, Big Bang – fund-raised over $18,000 for Seoul University Children’s Hospital, in honor of his birthday.

Publicity 77

Publicity Reputation Crisis Communications Film 77

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. Kirsty O’Connor leads the Innovation + Creative Hub in Dubai for H+K, supporting the Middle East, Turkey, India, and Africa region (METIA).

Consumer 78

Consumer Measurement Local Data 78

Landis PR

MARCH 14, 2022

For example, if your audience is the retirement-aged community, TikTok wouldn’t be the most advantageous way to achieve growth. If your goal is to increase brand loyalty, a Facebook Page or Group may prove most valuable. Engage with your fans and focus on customer service to generate positive reviews.

Social Media 52

Social Media Consumer Brand Branding 52