Burrelles Fresh Ideas

OCTOBER 17, 2023

Overall, National Cybersecurity Awareness Month serves as a reminder that cybersecurity is a shared responsibility, and everyone can take steps to protect themselves, their organizations, and their communities from cyber threats. Webinars and events can be promoted through various channels to maximize reach.

Education 112

Education Employee Measurement Agency 112

Shift Communications

JANUARY 16, 2018

In the News Feed for brand pages, things like that they want to focus much more on the community or friends, the things that essentially would help people focus more on the network. And of course, that includes news organizations, corporate Facebook pages, pre-recorded videos, things like that. [00:01:02] But they have all the money.

Facebook 116

Facebook Video Brand Branding 116

PRSay

JUNE 26, 2016

A few years ago, I created the Social Media Strategy Wheel Infographic for PR professionals. The Infographic is a visual graphic broken down into different areas of focus, which are critical during the planning process. The Social Media Strategy Wheel. The wheel was designed to help you during the planning process.

Social Media 113

Social Media Media Infographics Community 113

Melissa Agnes

SEPTEMBER 14, 2014

The fact is that monitoring social media and the search engines needs to be a part of your corporate culture. This episode of The Crisis Intelligence Podcast discusses: How to train your community managers in crisis and issues management. Check out Chris’s infographic board on Pinterest. Check out Chris Syme’s blog.

Social Media 249

Social Media Crisis Media Training 249

Sword and the Script

FEBRUARY 16, 2019

While clearly data has an important role in marketing decisions, the community is also beginning to recognize data has several limits ( click fraud aside ). If there’s an upside, it’s that the in-house trend is still fairly new to the marketing community and there’s time to put change management and processes improvement plans in place.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 28, 2022

Some 70% reported video has a greater impact “over other content formats such as infographics, e-books and white papers” in raising awareness of a business problem. 97% of respondents said video content and communication were useful after making a purchase. Read more: Quick Summaries to 5 Surveys of PR and Corporate Communications.

B2B 122

B2B Marketing Survey Software 122

Sword and the Script

MARCH 19, 2018

A new survey of primarily corporate communications professionals identified the hottest trends and tactics in PR – and perhaps those that aren’t so hot too. The 2018 JOTW Communications Survey from Frank Strong. At the same time, more than half (54%) said proving value or ROI of communications to the business.

Survey 74

Survey Trends Communications Storytelling 74

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. 16) Social media fragments into niche communities. It will continue to split and fragment and silo itself into like-minded communities with incrementally less access for marketers.”. 17: Wendy Zajack.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Sometimes, an image can even spark an idea for a story.

Creativity 100

Creativity Pitching Writing Conference 100

Waxing UnLyrical

MARCH 21, 2014

My friends over at Rad Campaign gave me a heads up on an interesting infographic over at craigconnects , that says it “cracks the crowdfunding code.” Debra Askanase, who recently joined the National Brain Tumor Society and who worked at FirstGiving in the past agreed that the tips in the infographic are spot on.

Nonprofit 98

Nonprofit Infographics Community Content Marketing 98

Waxing UnLyrical

JUNE 16, 2014

Check out this infographic that shows Milaap’s impact, just on these women. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Community Building Events Shonali Burke Women''s Issues #HopeProject #milaap4hope milaap sustainable giving'

Infographics 79

Infographics Community Google LinkedIn 79

Waxing UnLyrical

FEBRUARY 10, 2014

Mike Allton offers ways you can incorporate Valentine’s Day into your marketing strategy, shares a fun infographic, and tons of quotes. Social Media and the Power of Community and Connection. How do you show your social media community, your business colleagues, and your customers/clients some love?

Infographics 80

Infographics Community Resources Web 80

Sword and the Script

JUNE 7, 2016

The skills deemed least important were corporate communications (7%), direct mail (6%) and corporate marketing (1%) according to the data. Corporate marketing types shouldn’t take the latter statistics too hard. If that fails to show through, try this line: “Hi, I’m from corporate and I’m here to help.”.

Survey 60

Survey Marketing B2B Infographics 60

PR Conversations

JULY 5, 2017

He or she chooses the most appropriate channels (for instance, LinkedIn is ideal for B2B, while Pinterest or Instagram are best for B2C segment), sets up corporate accounts, proposes content directions (quotes? This approach allows public relations pros to voice corporate messages and win brand mentions without being intrusive.

Infographics 63

Infographics Corporate Policies Reputation 63

Cision

AUGUST 17, 2015

In an AdAge piece, Quaker’s digital lead, Elena Parlatore describes the advantages of Pinterest for her business : Less trolling behavior in the Pinterest community than on other sites. Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future.

Pinterest 120

Pinterest Banking Mobile Trends 120

Waxing UnLyrical

DECEMBER 2, 2013

Infographic: Facebook ad cheat sheet. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Why: Social media can take an exorbitant amount of time, time that could be better used towards business development activities. Based in the Washington, D.C.,

Small Business 100

Small Business Infographics Facebook Resources 100

Waxing UnLyrical

MAY 20, 2013

Five awesome tools to create infographics. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. 20 free tools to evaluate social media. Why: Dirk Singer provides a rundown of tools that help you evaluate various aspects of your social media work.

Tools 90

Tools Infographics Google Resources 90

Waxing UnLyrical

JUNE 17, 2013

Infographic: How to create the perfect Facebook profile picture. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Scott Ayres offers some tips on improving your chances at earning a “share” over at the PostPlanner blog.

Facebook 100

Facebook Social Media Infographics Resources 100

Sword and the Script

FEBRUARY 10, 2018

Especially when the economics community is calling creativity an important skill in the future. 3 Tips for Effective Infographics: Data, Design and Distribution [UML]. He wrote “…what is important for corporate leaders right now is to avoid the catastrophic mistake of ignoring how people will be affected.”.

Creativity 67

Creativity Analytics Study Exercises 67

Communications Conversations

OCTOBER 16, 2017

Isolation is death, and being active in Minnesota PRSA is one way to help nurture a warm community of PR pros. Everyone can see that the boundaries between media relations/publicity, social media marketing, event/experiential, inbound/lead generation and corporate communications have blurred beyond recognition.

Agency 113

Agency SEO Social Media Pinterest 113

Waxing UnLyrical

MAY 16, 2013

Infographic: How Twitter affects the stock market. Why: Jim Dougherty shares an infographic that gives us a fascinating look at how tweets can have far-reaching real world consequences. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Twitter 79

Twitter Infographics Resources Social Media 79

Critical Mention

OCTOBER 24, 2019

That’s why we’ve created a platform uniting software, education, and community to help businesses grow better every day. Our take on HubSpot: HubSpot delivers wonderful content, infographics and templates to help guide your marketing techniques.

Blogging 68

Blogging Education Resources Creativity 68

Waxing UnLyrical

FEBRUARY 18, 2013

This is a pretty neat infographic that I found (and I’m not usually an infographics fan) via the folks at Visually. A Brief History of Presidents Day infographic. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Infographics 77

Infographics Wikipedia LinkedIn Google 77

Waxing UnLyrical

MAY 28, 2013

Infographic: 25% of marketing budgets spent on content marketing. Why: Jim Dougherty doesn’t agree with the premise (and title) of this infographic, but is impressed with some of the processes detailed. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Marketing 80

Marketing Infographics B2B Content Marketing 80

Sword and the Script

FEBRUARY 29, 2020

Something similar has happened in content marketing and blogging in the marketing community. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” Too many marketers believe that short content outperforms long form. List posts earn more shares.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Waxing UnLyrical

SEPTEMBER 23, 2015

Their customers are online and, in order to connect with them, it is essential that they have a social presence to connect and engage with their target community. Multimedia & crisp communication. many brands have started interacting with their audience through such chats, helping them form a community of evangelists over time.

Google 40

Google Trends Community Twitter 40

Waxing UnLyrical

OCTOBER 19, 2015

A Visual Guide to Telling Compelling Stories for Your Brand [Infographic]. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Data Storytelling: How to Tell a Compelling Story with Data. Based in the Washington, D.C., Wouldn't you like to be in her kitchen?

Storytelling 40

Storytelling Infographics Content Marketing Data 40

Waxing UnLyrical

JUNE 17, 2015

Use of multi-media platforms (videos/photos/ infographics) : Often, images and videos are easier for consumers to absorb than just text. Build a community: An audience might read your blog, consume and share your information, easily recognize your brand from rest of the crowd. Nothing beats WUL when it comes to SEO!

Brand 40

Brand Branding Video Community 40

Waxing UnLyrical

APRIL 18, 2016

User-Generated Content Landmines to Watch Out For (Infographic). Why: “The power behind UGC is that it’s being shared by a known peer, who isn’t being paid by the brand,” writes Kimberlee Morrison as she shares an infographic that includes a “list of user-generated content land mines to watch out for.”

Infographics 40

Infographics Analytics eBook Banking 40

Waxing UnLyrical

SEPTEMBER 28, 2015

Public relations in India: Climbing up the value chain [infographic]. The traditional approach is dead,” says Amit Misra of MSLGROUP, as an introduction to this infographic. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Infographics 40

Infographics Television Conference Writing 40

Waxing UnLyrical

OCTOBER 12, 2015

INFOGRAPHIC: A Nonprofit Storytelling How-To. Why: Allison Gauss introduces us to an infographic that “walks you through the steps of telling an effective impact story.” area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Nonprofit 40

Nonprofit Storytelling Infographics Writing 40

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Email Signature – We help our client GNP Company produce an annual corporate sustainability report.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Waxing UnLyrical

JANUARY 16, 2015

Marketwired released a fun infographic on the 2015 PR Wish List. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. I talked about analytics being the “sideways” approach to measuring PR over at Spin Sucks. Guess what one of mine was?

Web 40

Web Leadership eBook Infographics 40

Waxing UnLyrical

MAY 22, 2015

area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Founder and publisher of Waxing UnLyrical, Shonali Burke is President & CEO of Shonali Burke Consulting, Inc. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Leadership 40

Leadership Report Media Video 40

Doctor Spin

JANUARY 5, 2024

Goals and Challenges : Aim to climb the corporate ladder and become a marketing director, face challenges in keeping up with the fast-paced changes in digital marketing, and seek to balance a demanding career with personal interests and well-being. Listens to podcasts on sustainability and corporate responsibility.

How To 52

How To eBook Corporate Groups 52

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. During our research, we discovered that this kind of content was often buried in corporate newsrooms.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Stuart Bruce

MARCH 16, 2017

As public relations and corporate communications needs to become increasingly more visual gifs are one of the easiest and most effective ways to do it. Seven ways PR and corporate communications can use GIFs. The gif which shows the impact of different community choices was covered by The Washington Post.

Corporate 96

Corporate Communications Public Affairs Newspapers 96