Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. The first measure came from a business with a marketing automation system implemented. Components to Effectively Measure a B2B Blog. Unique visitors.

B2B 67

B2B Measurement Blogging Community 67

Sword and the Script

JULY 9, 2016

We will have a Twittersphere of bots talking to bots and thanking each other for being top engaged members of the community this week. As a result, marketing finds itself on the hamster wheel of more, without ever slowing to consider or stopping to analyze the impact. Sure we have more content, but it’s it resonating?

Content Marketing 69

Content Marketing Social Media Marketing Media 69

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? Full report.

Interviews 104

Interviews Content Marketing Writing Journalism 104

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

And anyone who has managed a PR-driven content marketing program understands that it can work in a far more enduring way than digital advertising. High-quality, “evergreen” content can live for years, driving SEO ranking and attracting traffic for a minimal investment. .” PR outcomes are measurable.

Journalism 185

Journalism Advertising Advertising SEO 185

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. We are going to see more journalists build their own paid content channels – with or without backing from media outlets. Of course, this isn’t limited to new channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

wiredPRworks

SEPTEMBER 30, 2020

Tailored to fit sales teams, CMO leadership retreats, association education and online learning upskilling, the first version of this course was created in 2004. In this engaging and immersive experience, you’ll discover routes to social media success: strategic maps, memorable moment,s and relevant ROI measures. Igniting a movement.

LinkedIn 52

LinkedIn Storytelling Facebook Measurement 52

Waxing UnLyrical

OCTOBER 2, 2018

As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. After kicking off the discussion with introductions and a reminder of the #MeasurePR chat guidelines, here’s what they and the #MeasurePR community discussed. Understanding what ethics in measurement means can be varied.

Ethics 47

Ethics Measurement Reputation Guidelines 47

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. a) Results may vary.

Study 140

Study Media Relations Media Measurement 140

Critical Mention

JANUARY 22, 2019

In this interview, she shares her insights into how marketing has changed over time, the most valuable social media channel for marketers and how to make more of an impact as a marketing professional in your community. What has your journey been like in marketing and how has it changed over time? Full report.

Interviews 60

Interviews Content Marketing Writing Journalism 60

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

AUGUST 21, 2017

Arya exemplifies why it’s important to outline your objectives before diving into creating or disseminating content. If you don’t have an end game in mind, how will you determine what actions to take or know how to measure success? Sansa is a great example of how you can always reset your course and chart a new path.

Strategy 258

Strategy Trade Shows Case Study Course 258

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Cision

AUGUST 18, 2015

Gary Vaynerchuk , business builder and owner of VaynerMedia , knows the secret to attracting your audience: quality content and effective communication. At his upcoming free webinar, “ The Do’s and Don’t’s of Social Media ROI ,” Gary will discuss how to accurately measure your social efforts to track your performance.

Communications 120

Communications Social Media Television Radio 120

Polaris

DECEMBER 18, 2014

New social media platforms will launch while existing platforms evolve and change—likely in a way that’s disadvantageous to marketers unless they invest in paid media. The lines between public relations, social media, content marketing—and every other marketing discipline—will continue to blur. How do we measure results?

Trends 135

Trends Marketing Pinterest Social Media 135

Sword and the Script

SEPTEMBER 6, 2016

Today, most of the PR community know her as the vice president of implementation for a venerable vendor in the PR vertical: BurrellesLuce. Tressa credits a brief stint in corporate communications for a health care company with stoking her interest in PR. 1) What has changed the most about PR over the course of your career?

Measurement 60

Measurement Course Advertising Advertising 60

PR 20/20

MARCH 26, 2020

The impact of COVID-19 is still uneven in communities across the country and around the world. Brands are showing up in unprecedented ways to support their employees, customers and communities. They posted this cute animal vid yesterday (in line with their brand on Insta), and asked people to comment with the content they want to see.

Crisis 92

Crisis Marketing Healthcare Resources 92

The Resolution Blog

OCTOBER 7, 2015

The big opportunity for the PR industry though is content marketing, an increasingly key element of SEO. But we need to get with the programme and understand SEO first before we become effective content marketers. #D: Incidentally, for journalists, content marketing is, in many respects, the new PR.

SEO 120

SEO Engineering Content Marketing Agency 120

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. And we’re constantly learning and evolving when it comes to the ever-changing world of business and marketing. Agency Practicum.

Training 72

Training How To Course Software 72

Waxing UnLyrical

MARCH 23, 2016

Before I tell you more about it, I’d like to give a BIG shout out to the hosts of chats and the respective communities who helped me learn and increase knowledge over the years and yes, I have built strong relationships with them over time! Regularly interacting with these communities helped me gain immense knowledge.

Meeting 40

Meeting Communications Marketing Community 40

Marketwired

FEBRUARY 11, 2016

STEP 3: Stop thinking about sheer volume of outputs, start thinking about the how you’re going to measure the performance of the formats you put out through channels. If you’re reading this, you likely already know that Content is empowering PR like never before: it is the mechanism by which PR lives or dies. She holds a B.A.

Conference 100

Conference Big Data Pitching Employee 100

Waxing UnLyrical

FEBRUARY 25, 2015

Shonali said that she enjoyed participating in PR chats, particularly when measurement issues were discussed—but noted that there was little being done to curate them. This was back in 2008-2009, so Shonali did what most of us do when we think about PR measurement. She’s right, of course. She called Katie Paine. SeeDepth Inc.

Measurement 40

Measurement Education Community Twitter 40

Prohibition

MARCH 18, 2020

Of course the very purpose of Instagram itself is not in line with this thinking. Instagram was created as a platform to showcase images and videos and to uplift people as part of a community who also have a passion for photography and sharing fun, interesting, picturesque snippets of their life.

Instagram 62

Instagram Social Media Groups Brand 62

Prohibition

MARCH 18, 2020

Of course the very purpose of Instagram itself is not in line with this thinking. Instagram was created as a platform to showcase images and videos and to uplift people as part of a community who also have a passion for photography and sharing fun, interesting, picturesque snippets of their life.

Instagram 62

Instagram Social Media Groups Brand 62

Sword and the Script

JANUARY 10, 2017

This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social. A Simple Measure of Marketing Many Businesses Miss. Content Marketing: Don’t Make Home Improvements to Rental Property.

Survey 60

Survey Blogging Corporate Analytics 60

Cision

SEPTEMBER 26, 2016

On a weekly basis, I get a platform to the communications and marketing communities and need to write effectively for them. Of course, a mean (average) is a misleading way to consider this: great headlines get tons of click-throughs and attention. Great content with a poor headline frequently gets ignored.

Tools 120

Tools How To SEO Writing 120

Sword and the Script

APRIL 2, 2019

The legal community, and more specifically the in-house effect on law firms bear insight. This post offers the cliff note version of a 10-year trend and underscores the similarities for PR agencies and marketing firms, that I think points to a similar future. In the course of being part of a team, you naturally build relationships.

Agency 95

Agency Trends Marketing Survey 95

Shift Communications

JANUARY 12, 2018

We need to integrate consumer clients into trending conversations, valuable insights into our pitches and data into how we’re benchmarking best practices and measuring success. In 2017 we saw consumers gravitate toward the experiential with a desire to make unique memories – and document them all on social media, of course.

Consumer 83

Consumer B2C Viral Fashion 83

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? Boots on the ground interviews with PR, marketing, sales leaders.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Prohibition

JULY 19, 2018

And, over the past 20 years, with the rise of the digital age , we’ve seen the PR techniques employed by big and small brands alike becoming more abstract and off the cuff in a bid to capture the attention of what is now a hugely saturated market. Copy writing, blogging and content generation. Community management. Organic SEO.

Publicity 48

Publicity Advertising Advertising Tools 48

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course.

Writing 194

Writing Communications Marketing B2B 194

MaccaPR

JUNE 21, 2017

These paid arrangements can take almost all aspects of original content production out of the hands of your brand, and lead to high levels of brand exposure to new audiences, delivery of authentic brand message, and bring new traffic to your website and social media channels. Another measurement of these videos’ success?

Video 54

Video Brand Branding Fashion 54

Deirdre Breakenridge

MARCH 20, 2017

A Guest Post By Corina Manea, Chief Community Officer for Spin Sucks, & Founder of NutsPR. It used to be you had to take accredited, in-person courses if you wanted to do something new in your job as a PR pro. If you want to learn more about a specific topic, someone thought of it and built a course or written articles about it.

Community 244

Community Social Media Measurement Course 244

Sword and the Script

DECEMBER 10, 2019

“The Internet moves at breakneck speed, but that doesn’t mean that we as marketers have to do the same. We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. Sean Callahan , Senior Manager, Content Marketing | LinkedIn.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Sword and the Script

DECEMBER 28, 2022

The exercise is a useful reflection on what happened over the course of this past year. B2B buyers engaged in an average of 27 interactions with a vendor over the course of making a purchase decision in 2021. Read more: The Top 10 Communications Challenges in 2022: It’s not the Budget it’s the Clutter. PR measurement.

B2B 118

B2B Marketing Survey Software 118

ZudePR

JULY 20, 2016

4: Get Involved in Communities I’m a runner. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Since flying solo, I’ve made friends from around the world, virtual and physical, by getting involved on communities/forums etc.

Digital PR 60

Digital PR SEO Small Business Blogging 60

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? and, of course, KPIs.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

Onclusive

AUGUST 30, 2023

And studies prove that sharing your knowledge and expertise as a brand can strengthen your customer relationships, with up to 70% of consumers reporting feeling closer to a brand because of their content marketing. 3.Engaging Leveraging Customer Advocacy Satisfied customers can be a brand’s most powerful advocates.

Brand 195

Brand Branding How To Reputation 195