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A Cheat Sheet For Ad Tech PR

ImPRessions - Crenshaw Communications

Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. The post A Cheat Sheet For Ad Tech PR appeared first on Crenshaw Communications. 25 Ad Tech Journalists To Follow On Twitter. Need moral support?

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How To Write A Rock-Solid PR Plan

ImPRessions - Crenshaw Communications

Write a rock-solid PR plan. It will design different tactics to communicate to the various stakeholders — all in aid of the program’s objectives. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Define your objectives.

Writing 136
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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Recent industry polling indicates that showing the ROI – in other words, the bottom-line impact – of PR initiatives is now a must-do for the modern communicator.

Pitching 370
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You Know You Work In Tech PR When…

ImPRessions - Crenshaw Communications

You can write a funding announcement press release in your sleep. . Advertising Week is your favorite week of the year, especially when your clients are hosting a panel on hot topics like privacy regulations or streaming content wars. The post You Know You Work In Tech PR When… appeared first on Crenshaw Communications.

Privacy 308
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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Those who said communications work has “changed very significantly,” wrote: 1. Proven business value.

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Blog Contest Winner: Implementing FEEL in the Workplace

Deirdre Breakenridge

The essence of the FEEL method is prioritizing communication and recognizing your feelings. Since our human nature is to be social beings, it is extremely useful to discuss the best communication method with your colleagues at work. The first step of this roadmap is to discuss preferred ways of communicating.

Blogging 263
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The State Of AI In PR: Takeaways From Muck Rack’s 2024 Report

ImPRessions - Crenshaw Communications

It will dramatically influence communications and provide new avenues for PR – but only for those professionals who choose to harness it. Expect the conversation to continue in 2024 for anyone and everyone who touches communications. TL/DR version: AI is to PR now what social media was to PR in the early aughts.

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