5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. PR professionals ensure that financial institutions not only launch innovative products but also effectively communicate their value to the tech-savvy consumer.

Consumer 78

Consumer Financial Ethics Banking 78

PR in High Definition

FEBRUARY 27, 2023

It is being touted as a technology with the potential to change our lives – for better, or worse. AI that can create new content, also known as generative AI, has faced its share of ethical concerns over the past months. This technology holds the potentially to enable people to do their jobs better, faster and with greater ease.

Industry 62

Industry Communications Technology Reputation 62

PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy. Artificial intelligence continues to transform industries as adoption accelerates globally.

Ethics 71

Ethics Analysis Communications Trends 71

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. These types of stories paint a picture of not just the power of the technology, but its potential to serve humanity as a force for good.

Publicity 78

Publicity Brand Branding Ethics 78

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT.

Analysis 147

Analysis Tools Software SMB 147

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. What are a few of the more positive aspects of AI for communicators to know?

Enterprise 184

Enterprise Tools Technology Privacy 184

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

Publicity 127

Publicity Ethics Government Policies 127

PRSay

OCTOBER 24, 2018

Human communication is global and instant, and leaders must now master public relations as the essential management skill by which they can achieve goals quickly, efficiently and consistently. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

Ethics 261

Ethics Automotive Technology Conference 261

Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

Ethics 52

Ethics Leadership Training Study 52

Sword and the Script

JUNE 30, 2021

Following a tumultuous year, 80% of PR and comms professionals say organizations place a greater value on comms, according to the 2021 JOTW Strategic Communications Survey. Organizations value communications more than ever. The media relations struggle. Shonali Burke , President & CEO, Shonali Burke Consulting , Inc.,

Survey 122

Survey Communications Ethics Measurement 122

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. What advice can our professional community members share on what they wished they knew as a student? Event Mentoring PR 2.0

Twitter 324

Twitter Community Ethics Resources 324

Deirdre Breakenridge

JULY 10, 2019

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. Communicate through multiple persons and a complicated chain of command.

Ethics 177

Ethics Social Media Leadership Interviews 177

PR in High Definition

SEPTEMBER 26, 2018

When a new technology arises, we like to think that it will change something for the better. When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. That’s where Ethical OS comes in.

Ethics 48

Ethics Tools Technology Facebook 48

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 94

Publicity Ethics Analysis Data 94

Burrelles Fresh Ideas

JUNE 6, 2023

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. But to the marketing and communications worlds, the reality is that it has been used in various forms for years, having started gaining momentum around 2015.

Communications 40

Communications Marketing Technology Data 40

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Finally, companies must be proactive in addressing customer feedback and concerns.

Brand 130

Brand Branding Ethics Engineering 130

Stephen Waddington

AUGUST 11, 2019

Dominic Cummings’ blog provides first hand insight into one of the smartest thinkers in modern communications. I’ve become obsessed in the last few weeks with deconstructing the communications around the EU Referendum in 2016. Vote Leave made use of every aspect of modern communications. He was the campaign’s chief architect.

Communications 96

Communications Ethics Public Affairs Government 96

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. A social media campaign I spearheaded for a startup significantly amplified its online presence, indirectly boosting its search engine performance. Sustainable SEO: A long-term approach.

SEO 84

SEO Mobile Engineering Ethics 84

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. What is the impact of the ethics behind the use of bots & bot proxy networks to spread messages?

Twitter 293

Twitter Community Ethics Radio 293

5W PR

JANUARY 3, 2024

Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies. Consumers are increasingly conscious of eco-friendly practices, cruelty-free products, and ethical sourcing. Showcase efforts like using eco-friendly packaging, reducing carbon footprint, or supporting social causes.

Product Launch 78

Product Launch Consumer Community Interviews 78

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. Whatever the case, AI has officially entered the mainstream and is here to stay.

Technology 147

Technology Film Viral Ethics 147

Solo PR Pro

NOVEMBER 10, 2020

So why ask your PR team to guarantee media results? Ahem, by the way, that's against our code of ethics.). Neither can a communications counselor. Communications professionals are valuable resources. Consider looking at your communications and public relations counselors this same way. In PR it’s the same.

Communications 99

Communications Comparison Exercises Interviews 99

Burrelles Fresh Ideas

AUGUST 29, 2023

The rationale underscoring the crusade for inclusion is rooted in a blend of ethical and realistic understandings. From an ethical vantage point, inclusion is an acknowledgment of every individual’s inherent dignity and worth, irrespective of their abilities. That disparity needs to change!

Brand 89

Brand Branding Marketing Ethics 89

The Hoyt Organization

JANUARY 8, 2024

When people hear the words ‘Gen Z,’ they often think of tech-savvy youngins with an affinity for social media platforms like TikTok and Instagram. Gen Z is also known as digital natives, because they have grown up with the newest technology at their fingertips.

Consumer 89

Consumer Social Media Education Advertising 89

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? The issue is compounded by tightening budgets within agencies and communication teams.

Publicity 141

Publicity Case Study Privacy Ethics 141

Stern + Associates

FEBRUARY 20, 2023

How can organizations confidently take advantage of the benefits associated with modern technology while avoiding negative impacts on surrounding communities? Existing data science techniques cannot accurately understand key cultural nuances in language amongst predominantly communities of color.

Local 99

Local Community Ethics Education 99

PRSay

SEPTEMBER 27, 2016

As Bill Bergman wrote last year in Mediapost Agency Daily, “ … digital marketing is continually in motion; changing and evolving daily with small and unnoticeable technological advancements.”. But this digital tool also brings special temptations for PR practitioners, social media influencers and bloggers. You can do it, too.

Ethics 60

Ethics Advertising Advertising Technology 60

5W PR

MAY 15, 2023

Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Brands can also use eco-friendly packaging and communicate their sustainability practices to customers. These experiences can be shared on social media, which can help attract new customers.

Consumer 88

Consumer Brand Branding Agriculture 88

Sword and the Script

JANUARY 2, 2024

Social media was blossoming. And the media landscape was evolving. It’s also a clear way to demonstrate my work ethic and affinity for continuous learning. 47] The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? Blogs were raging.

Blogging 115

Blogging Software B2B Survey 115

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7 Source: Edelman Trust Barometer, p.33

Government 88

Government Survey Technology Ethics 88

ImPRessions - Crenshaw Communications

FEBRUARY 15, 2023

Badly timed pitching means reporters might call you out in a snarky email, or worse – shame you on social media. Disaster #6: Harmful hyperbole (or worse) The cardinal sin for any PR person is misrepresenting the company, technology or other aspects of the story you’re packaging. Solution: Read the room.

Pitching 240

Pitching How To Report Radio 240

PR in High Definition

OCTOBER 19, 2017

And second, what should you do as a communications professional if they do misbehave? After that, we’d recommend traditional crisis communications steps, including: Communicate clearly with stakeholders; let all relevant groups know what has happened in clear, comprehensible language. This raises two questions in my mind.

Ethics 67

Ethics Crisis System Training 67

PRSay

FEBRUARY 23, 2017

Now, Daley’s Razor is an edict to all of us in healthcare communications as we rally against fake news, propagated either by false motives or old fashioned apathy. After all, our jobs depend on communicating messages that are both compelling and true. As Jane writes “Honest, ethical professionals never spin, mislead or alter facts.

Healthcare 81

Healthcare Communications Ethics Radio 81

PR in High Definition

OCTOBER 28, 2021

Recently, the company announced that it plans to hire 10,000 employees in the EU to work on this so-called metaverse, and it got me thinking – will the metaverse force us into changing the way we communicate, or will it just be another tech plaything that doesn’t really go anywhere? Levelling up immersive technology.

Communications 62

Communications Wikipedia Meeting Technology 62

Deirdre Breakenridge

SEPTEMBER 26, 2016

For years, I’ve been discussing the changing roles of PR professionals as a result of social media. Their study, “ Roles in Social Media: How the Practice of Public Relations is Evolving ” was published by PR Journal in Summer / Fall 2016. Q: What made you pursue your research study on “Roles in Social Media?”

Publicity 150

Publicity Policies Social Media Study 150