Ethical Voices

OCTOBER 26, 2023

Holy cow, there sure are a bunch of ethics issues to discuss this week. From the sabotaging of others work to the unethical targeting of children and fake images, propaganda and spokespeople, there were some fascinating stories this week: Is it ethical to sabotage other work to protect your own? It is ethical to do so?

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Ethics Training Government Technology 85

PRSay

SEPTEMBER 16, 2020

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter Chats throughout the month.

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Ethics Public Affairs Crisis Management Training 202

Prohibition

MARCH 21, 2024

Social media analysis and trend identification is an important aspect to any social media strategy. The insight obtained is fundamental in maximising social media results and with the help of AI, social media teams can gather details and process large amounts of data efficiently.

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Social Media Trends Analysis Media 62

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Fast forward to today, those very channels have donned a new hat – they’ve become vibrant marketplaces, offering the joy of online shopping with a social flavor. Being on social media is the online pastime that everyone loves. billion people were using social media globally. In 2023, more than 4.89

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Maxim Behar

FEBRUARY 1, 2024

Host: Now, other than getting inspired by our young leaders, we're going to talk about a core issue we brought up earlier a few times, ethics, how to practice and how to really leverage AI with ethics. We've been listening to a lot about AI and a lot about ethics. A lot of people were asking me, what is business ethics?

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Ethics How To Course Interviews 59

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes What technology PR agencies do is not rocket science. Familiarize yourself with the journalist you are pitching to by finding out what they typically cover, reading their past articles and following them on social media. Such requests often get ridiculed on social media.

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Flack's Revenge

NOVEMBER 28, 2018

I’m always interested in topics related to my profession, PR, and the industry we serve, technology. It made me think of broader questions about PR ethics, which I’ve explored before here, and the state of communications today. Some may think “PR ethics” is an oxymoron. Firm Brought Political Trickery to Tech.

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Ethics Wikipedia System Facebook 136

Mindful Marketing

JANUARY 14, 2023

Like many, I’ve considered both possibilities, but recently I’ve contemplated a question that could have even more far-reaching consequences: Does AI have ethics? To answer this question, I took inspiration from my marketing colleague Keith Quesenberry, who recently wrote an eye-opening article about AI and social media marketing.

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Ethics System Training Data 89

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards.

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Ethics Publicity Guidelines Technology 82

PRSay

AUGUST 31, 2016

To paraphrase a friend of mine “Ethics should not just be a policy. Ethics is central to effective public relations. I wrote a few years ago about training your ethical mind and the lessons still hold true today. It’s why we have ethics month every year and why we created the PRSA ethics app. 15, time TBD.

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Ethics Policies Healthcare Journalism 113

Ethical Voices

OCTOBER 17, 2022

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

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Ethics Employee Communications System 78

5W PR

APRIL 8, 2024

Advocating user-friendly technology The surge of digital banking demands crystal clear communication about the user journey. By championing transparency and ethical conduct, PR aids financial institutions in shaping a reputation of being reliable and trustworthy partners in consumers’ financial journeys.

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Consumer Financial Ethics Banking 78

5W PR

JANUARY 17, 2024

That means defense tech brands need to begin openly discussing ethical frameworks, safety measures, and even the limitations of the technology to be able to build a bridge of understanding. These types of stories paint a picture of not just the power of the technology, but its potential to serve humanity as a force for good.

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PRSay

JUNE 16, 2023

In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work. AI for social media Social media is another area where communicators can use generative AI to their advantage.

Technology 146

Technology Crisis Management Social Media Training 146

Deirdre Breakenridge

JULY 22, 2019

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow.

Social Media 177

Social Media Media Interviews Instagram 177

Wadds Inc.

SEPTEMBER 19, 2023

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. Data analytics (53%) and social media management (54%) integrate AI tools more extensively.

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Publicity Ethics Government Policies 127

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. I believe the generative AI is based on OpenAI technology, which makes ChatGPT. Trust but verify.

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Ethical Voices

JUNE 6, 2022

I asked them to share insights from a recent journal article they authored titled The Role of Ethical Leadership in Building Influence: Perspectives from Female Public Relations Professionals. . Would you please tell us more about this latest ethics study? Ethical leadership is critical. We found several key things.

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PRSay

OCTOBER 24, 2018

In 2000, the company had become part of the DaimlerChrysler alliance, but then Mitsubishi tried unsuccessfully to hide defects in its cars, rather than acting ethically by conducting a mass recall. Fundamentally, public relations is about managing relationships, grounded in an ethical process of self-correction and two-way communication.

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Ethics Automotive Technology Conference 261

PR in High Definition

SEPTEMBER 26, 2018

When a new technology arises, we like to think that it will change something for the better. When the social media first came about, the idea was that it would connect us to our friends and family members, solving the issue of maintaining long-distance relationships. That’s where Ethical OS comes in.

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Ethics Tools Technology Facebook 48

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy.

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Strategy Communications Reputation Measurement 370

Stuart Bruce

OCTOBER 30, 2014

Stuart Bruce speaking at the IATA Crisis Communications in the Social Media Age conference. (c) This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. And thank you Aaron for that fascinating insight into how social media has changed journalism.

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Crisis Communications Transportation Conference Social Media 148

Deirdre Breakenridge

SEPTEMBER 5, 2014

We’re kicking off our special #PRToolkit (follow this hashtag) chat session to help students and professionals maximize their PR, marketing and social media initiatives in the fall and into 2015. What bloggers, influencers and media outlets give the best recommendations on the latest technology and tools?

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Twitter Community Ethics Resources 324

PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

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Enterprise Tools Technology Privacy 184

Stern + Associates

SEPTEMBER 28, 2023

When technological advancements scale new peaks every day, they likewise create valleys of vulnerability that pose unexpected threats to businesses. Jonathan Zittrain: Use Your Imagination to Develop Effective Cybersecurity Protections As technology races forward, so does the ingenuity of security threats. A former U.S.

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Government Technology Policies Ethics 108

Burrelles Fresh Ideas

JANUARY 2, 2024

Leveraging social media for SEO. Social media platforms are becoming an integral part of SEO strategies. A social media campaign I spearheaded for a startup significantly amplified its online presence, indirectly boosting its search engine performance. Sustainable SEO: A long-term approach.

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SEO Mobile Engineering Ethics 84

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. Whatever the case, AI has officially entered the mainstream and is here to stay.

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Technology Film Viral Ethics 147

Stern + Associates

FEBRUARY 1, 2024

Center for Leadership and Ethics at Columbia Business School, she also hosts the popular TED Business Podcast. Leveraging AI and Breakthrough Technologies for Equality and Social Justice Ayanna Howard, Ph.D. Modupe Akinola, Ph.D. An award-winning management professor and faculty director of the Sanford C. Bernstein & Co.

Leadership 109

Leadership Ethics Education Technology 109

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

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Publicity Ethics Analysis Data 94

Onclusive

OCTOBER 9, 2023

Onclusive’s latest CEO Index report also reveals ‘Regulation’ was a key theme mentioned alongside CEOs from US Fortune 100 businesses between July – September 2023, with US Technology CEOs mentioned prominently under the topic of regulation. All these factors will have contributed to Zuckerberg’s ascent to the top spot in Q3.

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Media Reputation Data Leadership 195

Stephen Waddington

JULY 29, 2018

Media standards must be applied to social media to prevent democratic abuse. It’s a must read for anyone that has an interest in the impact of social media on public discourse and democracy itself. “In Ofcom is set to propose plans for greater regulation of social media this autumn.

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Government Social Media Report Media 63

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

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Social Media Twitter Media Nonprofit 120

Deirdre Breakenridge

JULY 10, 2019

The communication model I’m building is based on these informal one-on-one interviews, social media searches using the Talkwalker Quick Search platform, as well as 30 years in communications and relationship-building best practices. . Are increasing communication touchpoints and a technology-driven world fueling stress and anxiety?

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Ethics Social Media Leadership Interviews 177

The Proactive Report

FEBRUARY 17, 2023

There are many avenues for visibility – search engines, news media, social media, and other digital outlets like blogs and podcasts. Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. Finally, companies must be proactive in addressing customer feedback and concerns.

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Brand Branding Ethics Engineering 130

Onclusive

OCTOBER 9, 2023

Onclusive’s latest CEO Index report also reveals ‘Regulation’ was a key theme mentioned alongside CEOs from US Fortune 100 businesses between July – September 2023, with US Technology CEOs mentioned prominently under the topic of regulation. All these factors will have contributed to Zuckerberg’s ascent to the top spot in Q3.

Media 195

Media Reputation Data Leadership 195

NewsWhip

FEBRUARY 1, 2024

35 ) Per the research, a significant number of people around the world are wary of innovations, with the chart below showing the acceptance levels of four technological breakthroughs — green energy, AI, gene-based medicine, and GMO foods. (Source: Trust Barometer, p.35 Source: Edelman Trust Barometer, p.7 Source: Edelman Trust Barometer, p.33

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Government Survey Technology Ethics 88

Axia PR

FEBRUARY 27, 2024

Mixing AI and public opinion can be tricky, but it’s possible to implement AI in PR ethically. For companies exploring AI’s capabilities, understanding the surrounding media narratives and public perceptions is critical to guiding PR strategy. Artificial intelligence continues to transform industries as adoption accelerates globally.

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Ethics Analysis Communications Trends 71