5W PR

JANUARY 29, 2024

It delves into the intricate landscape of national security, cutting-edge innovation, and complex ethical considerations. They want to create a future where security and ethics work together, where innovation saves lives, and where defense tech companies are seen as responsible partners working towards a safer world.

Industry 78

Industry Publicity Ethics Privacy 78

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2018

Is it ethical for a PR agency to smear a competitor? But one detail that interested communicators was that it brought on PR agency Definers Public Affairs to run political-style oppo against competitors like Google and Apple. So, was Definers ethical? Facebook’s posture under pressure should surprise no one.

Facebook 224

Facebook Ethics Public Affairs Privacy 224

Bianchi Biz Blog

AUGUST 3, 2023

5 Reasons Why Automotive Suppliers Need an AI Policy Protecting Confidentiality and Data Privacy – Sharing proprietary or confidential data and information with AI tools may inadvertently risk exposing sensitive data to outsiders. Others may want to allow the use of AI tools to draft documents, content and communication.

Automotive 79

Automotive Policies Employee Corporate 79

Sword and the Script

OCTOBER 3, 2023

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency.

Analysis 147

Analysis Tools Software SMB 147

Waxing UnLyrical

DECEMBER 24, 2020

I think it will be as The Year Data Saved The World. Image: HCFM Communicate via Wikimedia Commons , CC BY-SA 4.0. So, while 2020 will certainly be The Year COVID-19 Changed The World, I think it will also be The Year Data Saved The World. Using data to solve a problem. How you think 2020 will be remembered?

Data 106

Data Analytics Privacy Ethics 106

Stephen Waddington

AUGUST 13, 2019

Ethics, employee engagement and wider stakeholder management are the three pillars of the CBI’s report AI: Ethics into practice. UK businesses have an opportunity to lead by example and take an ethical approach to the adoption of artificial intelligence (AI) according to the CBI. It is set to transform how we live and work.

Internal 84

Internal International Ethics Communications 84

Wadds Inc.

MAY 17, 2023

Adoption of AI in public relations is slow, hindered by skills and organisational investment A USC Annenberg and WE Communications report - Fascinated and Frightened: How are communications professionals viewing the ai opportunity ahead? This is consistent with data published by ICCO in March. It’s a surprising data point.

Publicity 141

Publicity Case Study Privacy Ethics 141

The Hoyt Organization

SEPTEMBER 8, 2023

It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more. With machine learning algorithms, AI can analyze vast amounts of data and create draft press releases, social media posts, or email pitches tailored for specific audiences.

Publicity 99

Publicity Ethics Analysis Data 99

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

The California Consumer Privacy Act (CCPA) was a hot topic in Las Vegas. In a nutshell, CCPA formalizes data rights for California residents, allowing them to view and access data collected about them, request its deletion or to opt out. They discussed the ethics of data sourcing and activation to a packed room in Aria.

B2B 208

B2B Trends Retail Privacy 208

Landis PR

FEBRUARY 5, 2024

It’s not just about creating buzz; it’s about strategic communication that connects with your target audience. Investors and partners may require more formal communication, like press releases and reports. Privacy Concerns: AI involves handling large amounts of data and raising privacy and ethical concerns.

Publicity 59

Publicity Privacy YouTube Analysis 59

PRSay

JULY 20, 2021

The security and privacy of their personal data are top concerns for consumers, says a new study from FleishmanHillard. Consumers expect company managers to act ethically and responsibly; to deliver consistent, stable performance; and to provide frequent, credible communication.

Study 105

Study Consumer Company Privacy 105

Ethical Voices

APRIL 3, 2023

Over the past 15 years, I’ve primarily worked with trade associations and professional societies, starting back in marketing communications, then moved to an ops role leading public relations, marketing, event planning. What is the most difficult ethical challenge you ever confronted at work? I had a great leadership team.

Ethics 78

Ethics Privacy Data Financial 78

PR in High Definition

JUNE 28, 2023

Ethical issues Clare also referenced Microsoft’s responsible AI principles – fairness, reliability and safety, privacy and security, inclusiveness, transparency, and accountability – making the particularly significant point that these are continually reviewed and updated. It took only two months to achieve 100 million users.

Ethics 62

Ethics Technology Privacy Government 62

PRSay

APRIL 25, 2018

When word got out in mid-March that Facebook exposed raw data on up to 87 million accounts to political consulting firm Cambridge Analytics, many people voiced their discontent. I may fear for the sanctity of my private data. I may be upset by Facebook’s lack of ethics. The hashtag #DeleteFacebook started trending.

Facebook 135

Facebook Privacy Data Survey 135

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being a old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Shift Communications

MAY 16, 2023

There’s a huge spike in AI in communications and media as well as interest in VC circles. Is it good, is it bad, is it legal or ethical – will it kill us… Segways anyone ? And caught fire it has. Being an old long-serving PR professional means I have seen a lot of technology come and go. And boy do we like it.

Company 78

Company Technology Privacy Guidelines 78

Sword and the Script

MAY 25, 2021

Brands earn customer trust in business by protecting their data, offering a reasonable value, focusing on the quality of their product or service and delivering good customer experiences. 66% are more willing to share their data with a company they trust. 73% trust a business that “protects my personal data.”.

Brand 111

Brand Branding Survey Customer Service 111

Ethical Voices

FEBRUARY 12, 2024

Joining me on this week’s episode is Christie Goodman , the director of communication for the Intercultural Development Research Association. Possibly including your walking ethical challenge of your boss, what is the most difficult ethical challenge you’ve ever confronted in your career? People are not props.

Ethics 79

Ethics Nonprofit Community Examples 79

Stephen Waddington

FEBRUARY 24, 2020

They must work in tandem with tech developers to ensure new technology is sufficiently regulated and ethically implemented. Our members are often the intermediaries between organisations and the public. They hold an extremely powerful - and privileged - position. The Council give us a route to achieve that.

Government 78

Government Policies Ethics Media 78

Ethical Voices

APRIL 17, 2023

Joining me on this week’s episode of EthicalVoices is Roger Bolton , the president of Page , the premier global professional association for senior corporate communications executives. He discusses a number of important ethics issues, including: It’s great to be with you, Mark. Thank you so much for the opportunity.

Enterprise 68

Enterprise Ethics Engineering Technology 68

PRSay

SEPTEMBER 22, 2016

Focusing on internal communications allows me to help my organization and clients build their brands. Employee communications practitioners, by their very definition, have a focused audience. Our privileged status comes with tremendous responsibility to protect the company’s privacy and safeguard confidential information.

Ethics 60

Ethics Tourism Real Estate Privacy 60

NewsWhip

JUNE 2, 2021

Predictive media intelligence is possible today due to exponential increases in data and processing power, paired with AI-refined models. Predictive media intelligence can transform communications work – bringing Google Maps-level confidence to navigating that media storm. We detect these, and update predictions within minutes.

Media 88

Media Data Reddit Crisis 88

PRSay

NOVEMBER 16, 2016

Dear Member, Change has become the new normal for public relations and communications professionals, and developments continue to emerge. Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate.

Privacy 60

Privacy Ethics Mobile Big Data 60

PR Conversations

AUGUST 7, 2014

I toyed with “61 ways to know if you’re ready for wearables,” tip-toed around “True Life: Why PR was disconnected from the Internet of Everything” and dallied with “Must watch: 17 corporate data disasters that killed the companies,” as my post title. How are organisations going to use it all?

Publicity 87

Publicity Ethics Technology Government 87

Mark My Words

JULY 29, 2016

There is something intrinsically admirable to survival, and this is something that is often underestimated by communicators. In Pokemon’s case this throwback quality of the content puts a technology that raises a number questions on the ethics of data use and privacy in a package that is reassuringly familiar.

Privacy 60

Privacy Ethics Technology Leadership 60

PR 20/20

JULY 30, 2019

That included insights on how Angela and her team use technology to scale personalized communication to Facebook’s 2+ billion users—without losing the human touch. Kanishka Bhattacharya, Senior Director of Data Science and Analytics at Publicis Sapient. Penn, Co-founder and Chief Data Scientist at Trust Insights. Christopher S.

Case Study 50

Case Study Privacy Data Technology 50

Waxing UnLyrical

MAY 13, 2011

According to the article, Mark Zuckerberg and his team hired Burson-Marsteller , a well-known public relations firm, to plant negative stories accusing Google of being careless with Gmail users privacy. I’ll wait for you to stop laughing at the obvious irony of Facebook criticizing another company’s user privacy policy.

Privacy 95

Privacy Facebook Google Policies 95

Mindful Marketing

NOVEMBER 6, 2021

For those who don’t now frequent the metaverse, cynicism may be the understandable reaction, especially when some of the companies spearheading the change regularly make headlines for moral lapses like profiting from divisive content, playing fast and loose with data privacy, and allowing people to pummel others’ self-concepts.

Facebook 73

Facebook Google Privacy Tools 73

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 194

Writing Communications Marketing B2B 194

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. A little bit of intelligent automation can go a long way to reduce costs and drive revenue when you have the right data and the right use case.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. Career paths will evolve. Some jobs will be lost, and new ones, some we can’t even fathom, will be created.

Case Study 42

Case Study Storytelling Study Engineering 42

Sword and the Script

AUGUST 1, 2023

Once the initial shock of ChatGPT wore off in PR community, some of the more nefarious use cases came to light: Generative AI could be used to pump out false information; Legal issues about training data and copyrights emerged; and Generative AI sometimes just “hallucinates” – it make up answers. A code of ethics isn’t a bad idea.

Software 123

Software Pitching Ethics Privacy 123

Sword and the Script

DECEMBER 20, 2022

a) Many community newspapers going away and hopefully still being available in some kind of online format. PR and communications pros will be leaning way more heavily on AI-powered content development tools in 2023. Jon Amar , Director of PR and Communications, Matter Unlimited. A great data divide. “I see a few things.

Marketing 190

Marketing Content Marketing Data Social Media 190

Contently - Strategy

APRIL 14, 2021

So, future sneaker shoppers may wind up in a cohort of runners—but their individual data won’t be isolated or easily identifiable (allegedly). states like California and Maine are creating their own data privacy regulations that may restrict retargeting in its current form. In the U.S.,

Privacy 124

Privacy Google Advertising Advertising 124

PR in High Definition

MAY 24, 2023

However, the major limitation of ChatGPT is that the data only runs up to 2021, so for many trying to use this tool, the information will be far too out of date to create current and reliable content. On the other hand, an AI search engine relies on computers and algorithms and their pre-trained and installed data to produce results.

Google 62

Google Engineering Tools Privacy 62

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. It’s now more crucial than ever to proactively assess vulnerabilities and create systems to intercept and neutralize issues before they become crises.

Reputation 180

Reputation Privacy Banking Ethics 180

Mindful Marketing

MAY 3, 2024

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing New technology has enabled people to do previously unimaginable things: mass-produce books, illuminate homes, communicate across continents, fly through the air. How can people keep their jobs safe from AI?

Ethics 96

Ethics Privacy Radio Sports 96