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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Director of Communications, Yext. Michael Dolmatch. This will most likely include your executive team.

Analysis 195
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The 22 Responsibilities of PR and What They Entail

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Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 195
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IHG’s Michael Torres on Communications and Leadership

PRSay

The impact of the digital revolution on the traditional communications profession has been well documented. And for communicators, the opportunity to credibly engage is boundless. Torres advised communicators to become a “go to” person in their organization, not a “go do” person. Applying critical analysis skills.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Whether you’re a management consultant, lawyer, investment banker or communicator, any adviser in these situations must do several key things: • Put yourself in the mind of whoever is on the other side of an issue. . Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times.

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The 21 Responsibilities of PR and What They Entail

Onclusive

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D.

Training 370
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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

Shaw, corporate vice president, communications at Microsoft. Panelist Aaron Sherinian is vice president, global communications transformation, for Philip Morris International, a company making a pivot to a smoke-free future. Trust ‘can’t be a communications strategy.’. We’re going to be about a change,” Sherinian said.

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How United Airlines Is Communicating Its Vaccine Mandate to Employees

PRSay

United was granting exemptions for employees who documented religious or health reasons for not getting the shots, officials said. “We We are doing this for the health and safety of all of our employees,” Steven Restivo, United’s vice president of global communications, said during a livestream webinar on Sept.

Airlines 170