Landis PR

FEBRUARY 26, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Chip Taylor, Novitas Communications. Photo courtesy of Pixabay At the intersection of public relations and public policy is an opportunity for communication professionals to exert considerable influence. For the original blog, please visit here.

Policies 59

Policies Publicity Community Construction 59

Remote PR Jobs

AUGUST 31, 2022

Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business. While constructing strong relationships with the public and media is an ongoing process that requires dedication, it is also the foundation necessary for a successful company.

Publicity 208

Publicity How To Storytelling Construction 208

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

The internet and social platforms are key tools for storytelling, brand management and connection. Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. But any AI tool requires human oversight, and the cost of a mistake is very high.

Analytics 170

Analytics Tools Social Media Trends 170

Stephen Waddington

MAY 3, 2022

Understanding different public relations ideologies helps frame an organisation’s approach to practice and the management of its relationship with its stakeholders and the societal or public construct in which it operates. Likewise, the public and the societal construct in which an organisation operates are interchanged.

Publicity 112

Publicity Construction Corporate Study 112

ImPRessions - Crenshaw Communications

MAY 29, 2018

After all, PR pros are in the communications business. To the client, bad news or constructive criticism may feel uncomfortable, but an open channel of communications is key to a fruitful client-agency partnership. A good PR agency tells you when. Your message doesn’t measure up. Your message doesn’t measure up.

Apparel 160

Apparel Construction Agency Interviews 160

Landis PR

AUGUST 29, 2022

Our team collectively cheered the recent release of the 56 th Edition of the Associated Press Stylebook , a spiral-bound guide widely used as a writing and editing standards-setter by the media, corporate communications and worldwide. Job titles are generally only capitalized when they directly precede the person’s name.

Publicity 111

Publicity Writing Guidelines Construction 111

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

It’s considered the most credible and influential source for storytelling. For earned media coverage, we carefully construct our pitches to follow the client’s intended narrative and the strategy that we think will resonate, but sometimes media take a different approach in a story. But can we say that for sponsored content ?

Advertising 334

Advertising Advertising B2B SEO 334

Ishmael's Corner

JULY 11, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Sitting above the fold found The New York Times taking on the story line of Amazon constructing buildings around oversized greenhouses in downtown Seattle. The post It’s True.

Construction 60

Construction Storytelling Communications Publicity 60

Ishmael's Corner

JANUARY 4, 2016

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. 22, I was focused on making sure there was enough “Bud’s Famous Egg Nog” in the fridge and constructing my argument that binge watching Empire absolutely fits the holiday spirit. But so many.more.

Advertising 60

Advertising Advertising Construction Storytelling 60

Wadds Inc.

JANUARY 16, 2023

This does not mean we build a protective force shield around us, hide in a cavern, and wait for the storm to pass, or construct a drawbridge and moat to keep invading forces from attacking. Stephen: You cite Abraham Lincoln as a role model communicator, but you fail to list listening as one of his notable characteristics.

Meeting 98

Meeting Ethics Storytelling Publicity 98

Deirdre Breakenridge

NOVEMBER 23, 2016

If you’re in PR and communications, here are five quick and easy ways to show your colleagues, peers and industry professionals that you’re thankful. She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

JUNE 14, 2018

They may also be reached through storytelling. B2Bs who want to stand out can break the rules by communicating in a rich, idiosyncratic brand voice. However, if negative reviews or inaccurate perceptions are quickly countered with facts and constructive feedback, they can turn critics into advocates.

B2B 147

B2B B2C Enterprise Pitching 147

PRSay

DECEMBER 15, 2016

Here’s an argument for storytelling, if I’ve ever heard one: In a trial to determine whether the defendant, Johnson, was guilty of stabbing another man, Caldwell, to death in a barroom fight, it didn’t matter what evidence lawyers presented as much as how they presented it. Storytelling is a power tool of communication.

Chemicals 60

Chemicals Storytelling Construction Study 60

Ishmael's Corner

NOVEMBER 18, 2014

If digital could be a difference-maker in an election, it seems logical to think that Silicon Valley — the place where construction workers use Yelp to find restaurants, make the reservation on OpenTable and then tweet about the free canapés — would be that spot. Still, the numbers are the numbers, and Honda’s 14.7K

Instagram 94

Instagram Mobile Social Media Construction 94

Cision

MAY 4, 2016

In this interview, Rich shares the similarities between journalists and communication professionals, the steps to developing a successful media strategy and how to build strong relationships with journalists. Both journalists and communication professionals tell stories. It’s all storytelling. They must be truthful and factual.

Newspapers 120

Newspapers Journalism Pitching Report 120

PRSay

MARCH 23, 2021

As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. The Javits Center has 4,000-5,000 construction workers. Today, it’s a vaccination site. Should I use what’s in the email?”

Crisis 86

Crisis Employee Trade Shows Local 86

Sword and the Script

DECEMBER 4, 2018

The 4Ps is the classic construct that articulates the four traditional levers available to drive growth. A survey of communications professionals found more than half (51%) said media relations is getting harder. 13) Storytelling the hottest trend in PR in 2018. 25% of CMOs say they have a leading role in market selection.

Survey 104

Survey Marketing B2B Content Marketing 104

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. I first got to know Eric Bryant , director, Gnosis Arts Multimedia Communications LLC (an Internet PR firm focusing on tech PR, nonprofit PR and local SEO) through Twitter chats, primarily #kaizenblog. Same with documentary film makers. Do you see the problem?

Construction 40

Construction Internal International SEO 40

Solo PR Pro

APRIL 23, 2019

Dina Silver Pokedoff, APR, director of brand and communication for Saint-Gobain North America , advised that they seek deeper relationships that can grow and scale. Saint-Gobain North America views strategic partnerships as an opportunity for storytelling and establishing thought leadership in the sustainable building materials market.

Community 45

Community Publicity Construction Television 45

The Hoffman Agency

MARCH 20, 2017

Typically, PR agencies construct their business around writing strategies, positioning their bread and butter as the pen and paper, drafting and scripting content that includes advertorials, media releases and statements. Clients know that PR agencies are good at what they do, but they appreciate it if we consistently communicate that trust.

Publicity 63

Publicity Construction Agency Advertising 63

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 46

Publicity Storytelling Study Journalism 46

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 41

Publicity Storytelling Study Journalism 41

PR Conversations

AUGUST 17, 2016

about public relations and communications. The following post sets out our latest debate – please add your thoughts in the comments below or join us in the Facebook group: Public Relations Community of Practice. I think there are many aspects of psychology that apply to public relations and communication.

Publicity 40

Publicity Storytelling Study Journalism 40

Sword and the Script

MARCH 3, 2015

McKinsey floats it’s concept in the construct of paradox. Demand for simplicity has been a stumbling block for marketing – as the channels have grown marketing has struggle to organize efficiently – the result has been “complex hierarchies, silos, communication gaps, and redundancies.”

Marketing 60

Marketing Telecommunications Customer Service Technology 60

Shift Communications

JANUARY 23, 2017

Before we begin the pitch construction, we must understand what the broad story of our hypothesis is in three parts: why , what, and how. We will look at three different structures today that lend themselves well to data-driven storytelling. The Big Picture. Why is this hypothesis important to our intended audience? Christopher S.

Data-Driven PR 60

Data-Driven PR Data Pitching Analysis 60

Solo PR Pro

MAY 21, 2019

You can achieve the following four things with no money: Live your values as a leader Be inclusive with decision-making Put storytelling front and center – start by aligning stories that match your company’s values. Constantly remind them in a way that is constructive as a means to avoid negative situations to develop.

Leadership 55

Leadership Employee Airlines Construction 55

PRSay

FEBRUARY 6, 2024

His construction was so great that the local paper sent a photographer to shoot it. Ann Wylie works with communicators who want to reach more readers and with organizations that want to get the word out. He told her about the time he built a fabulous tree house at the age of 9. The photo made the front page. “It

Writing 195

Writing Insurance Insurance Construction 195

PR Fuel

DECEMBER 7, 2021

A good way to make a press release impactful is to balance the storytelling side with factually focused writing. Keep reading to learn more about how to construct an impactful press release. A press release is a written communication that is distributed to members of the media. What is a Press Release?

Writing 105

Writing Construction Newspapers Storytelling 105

Deirdre Breakenridge

MARCH 14, 2018

I teach Communication, Public Relations, and Social Media classes at a public university in New Jersey, United States. I want to help other educators experience how social media and digital communication can transform their students’ learning experience. And I started to add that voice to my storytelling. You are unique.

Education 224

Education Community Social Media Energy 224

Marketwired

FEBRUARY 16, 2016

“Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Those days are over.” She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

Stephen Waddington

MARCH 15, 2021

Why PR is finally getting its share of SEO budgets - Angharad Planells, head of client success, Radioactive PR PR unleashed: why the value of PR is being recognised by organisations in 2021 - Koray Camgoz, director of communications and marketing, PRCA Please follow this link if you’d like to pitch to present at a future event.

Google 119

Google Data Government Social Media 119

PR 20/20

DECEMBER 10, 2019

In other words, we are creatives, strategists, communicators, and storytellers. Constructing your dashboards. When constructing your dashboard, think about it in terms of four elements: KPI: Make the primary focal point the primary KPI. Construct a hypothesis. Google Data Studio (free). Google Analytics (free).

Report 52

Report How To Marketing Analytics 52

The Hoffman Agency

MARCH 10, 2017

And they aren’t necessarily wrong — it is more difficult to grow and reach your audiences in a “boring” industry like IT enterprise infrastructure or sustainable building construction. If you package it with the right storytelling foil, the community might be more receptive to it.

B2B 49

B2B Social Media Strategy Media 49

The Proactive Report

JANUARY 30, 2015

Duane Bates, Senior Director of Digital Communications Strategy and New Media, Habitat for Humanity International. Rob Six, Senior Vice President of Corporate Communications, Roll International. Our moderator was Jerry Swerling, Professor and Director of Public Relations Studies, USC Annenberg School for Communication and Journalism.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. In class group projects and activities, Mallory is a respected leader and can be counted on to share constructive critique and help with fellow students. Jacqueline Laster.

Groups 60

Groups Internal International Conference 60