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Communication at the Speed of Technology

Waxing UnLyrical

Warning: This post is not going to give you some brilliant insight into some new lightning speed piece of technology. What it will give you is some questions to ask yourself about communicating at the speed of technology. From a speed and efficiency perspective – absolutely! Maybe next time!)

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Why Tech Is Important To PR

ImPRessions - Crenshaw Communications

As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. With complex subjects to distill and technical and product-based pitfalls to address, disruptive technology needs PR.

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Four “Old-School” PR Tactics You Shouldn’t Retire Just Yet

ImPRessions - Crenshaw Communications

Digital technologies have disrupted both journalism and PR, in ways that often help us work together. Yet, many PR teams look for technology shortcuts. Email has significantly improved the speed at which journalists and PR professionals work. Getting on the phone.

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These Emerging Technologies Are Shaping Defense Tech PR

5W PR

In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Hypersonic missiles With their incredible speed and agility, hypersonic missiles represent a paradigm shift in warfare.

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What Communicators Need to Know About Measurement Right Now

PRSay

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

Lean into communication with colleagues . Since in-person interaction is diminished, it’s important to lean into communication with colleagues to ensure that everyone is in sync on tasks and the work is getting done. Invest in the best technology, leading with Wi-Fi . Pro tip: research Wi-Fi speeds before you travel.

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Tackling Misinformation: A Conversation With PRSA Chair-Elect Ray Day, APR

PRSay

Download a copy of “Tackling Misinformation: The Communications Industry Unites” here. In late 2023, PRSA convened a group of nearly two dozen communications executives, journalists, and academics to discuss misinformation and disinformation. They’re doing communications better than we do.