Cision

OCTOBER 25, 2016

Most communications or marketing professionals realize that social media management is difficult to scale without some automated solution. Keeping track of platforms, direct and indirect messages, social care opportunities, and the competition is difficult for nearly any business, and size makes managing these more daunting.

Social Media 120

Social Media How To Media Customer Service 120

Remote PR Jobs

DECEMBER 12, 2022

Try positioning the topic as necessary in order to craft a thoughtful strategy that will induce the best, biggest impact for your client. Categories. All Categories. social media. Why You Should Incorporate Social Media Into Your PR Plan. BONUS: What is your budget range ? Looking for PR Jobs?

Privacy 264

Privacy Meeting Strategy Social Media 264

Rock the Status Quo

NOVEMBER 8, 2015

They’re unavoidable on social media and most of us quake in fear at the thought of handling them wrong. The topic is top-of-mind this week due to our recent #PRprochat ( get the transcript here ). I think I’m a cross between the “meek complainer” and the “aggressive complainer” categories.

Social Media 100

Social Media Media Customer Service Resources 100

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2020

Educational content is particularly useful for any category with a long purchase cycle and steep learning curve, like software or insurance. These issues seem arcane for anyone outside the industry, but they’re hot-button topics in the ad tech lane because the community is rushing to adapt. How can marketers cope? Service Content.

Leadership 353

Leadership Insurance Insurance B2B 353

Konnect Agency

APRIL 20, 2021

Navigating sensitive topics isn’t easy, particularly when a brand has to do it out of necessity rather than choice because it operates in a “sensitive” category. If you are a social media manager, your conversations are with influencers who are promoting your client’s product.

Social Media 52

Social Media Media Relations Media Pitching 52

Communications Conversations

MARCH 6, 2018

And, a social media thought leader here in the Twin Cities. As Sue builds out her social media team at Cargill, I thought it would be interesting to sit down with her and talk about her path to her current role, her thoughts on former journalists as social media professionals and her favorite North Shore hot spots.

Social Media 102

Social Media Media Corporate Resources 102

Shift Communications

FEBRUARY 20, 2019

Trends on Social Media. When it comes to earned and owned media getting a pulse on what’s trending worldwide provides a competitive advantage. Similar to Google News, the Wikipedia Top 25 Report is usually illustrating trending news topics. Trends on Social Media. Wikipedia Top 25 Report. Google Trends.

Trends 142

Trends Industry Wikipedia How To 142

PRSay

APRIL 12, 2024

As companies face pressure to engage with social issues beyond their immediate business interests, communicators must anticipate how every word an organization says and every topic it raises will be received by different stakeholders, a new study finds. They’re walking a tightrope in a hurricane.

Report 86

Report Corporate Employee Policies 86

NewsWhip

MARCH 15, 2024

That program was quickly followed by a Management Internship, and shortly after that, I landed my first full-time research position as a social media analyst. At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them.

Data 78

Data Social Media Consumer Trends 78

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

There’s a new social media app taking the world by storm. Media interest peaked over the weekend with reports that a deal involving TikTok, Oracle and Wal-Mart would avert a ban of the app in the U.S. TikTok is currently the sixth largest social network in the world. . It’s called TikTok. Ever heard of it? .

B2B 310

B2B Video Creativity Social Media 310

5W PR

MARCH 27, 2020

With influencer marketing seeing exponential growth in recent months, many people have started differentiating influencers into four main categories. As such, knowing the differences between each of the categories of influencers before looking for the right one for the next campaign is essential. Mega-influencers. Macro-influencers.

Film 97

Film Viral Social Media Strategy 97

ImPRessions - Crenshaw Communications

AUGUST 19, 2020

A company blog post on a newsworthy topic will often help media and influencers link a subject-matter expert with a breaking story. So will joining social media conversations about the news. The exclusive was published in advance of a wider outreach, setting the stage for additional media conversations.

How To 334

How To Media Healthcare Survey 334

PRSay

APRIL 19, 2021

There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Without it, you have nothing to share on social media, nothing to amplify with paid and nothing to gain credibility for with earned. Just like in school, gold stars are good!

Media 197

Media Newspapers Google Energy 197

ImPRessions - Crenshaw Communications

OCTOBER 8, 2020

Cybersecurity PR professionals should be following key contacts on social media, as well as subscribing to major newsletters like Politico’s Morning Cybersecurity or the Washington Post’s Cybersecurity 202. . But, pick your battles. It’s self-defeating to hurl yourself at every story, however.

Enterprise 261

Enterprise Privacy Government Software 261

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Wait, what is earned media? Unpaid search engine traffic.

Media 97

Media Nonprofit Pitching Analytics 97

NewsWhip

MARCH 24, 2021

At the University of Michigan Center for Social Media Responsibility (CSMR), we publish and monitor a metric we call the Iffy Quotient —the fraction of the most popular URLs on Facebook and Twitter that come from “Iffy” sites that often publish misinformation. and the U.S. of Iffy sites’ stories? Other current news.

Trends 78

Trends System Social Media Facebook 78

NewsWhip

OCTOBER 19, 2023

The BBC View this post on Instagram A post shared by BBC News (@bbcnews) As a major source of news around the world — and among the most trusted — BBC News is a dominant force on social media. If you’d like to learn more about how to monitor publishers across all social media platforms, chat with a member of our team today.

Instagram 78

Instagram Report Video Financial 78

Ishmael's Corner

FEBRUARY 16, 2015

I saw a LinkedIn study that claimed that 84 percent of B2B executives source social media to make a purchasing decision. Even if the stat is on the high side (skewed by LinkedIn’s agenda), the fact that B2B buyers (like the rest of the human race) spend more time online means more time on social media.

B2B 60

B2B Social Media Company Media 60

Cision

JUNE 15, 2017

Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories. Award submission opens mid-June with new categories! For example, in the food category, consider ethnic staple ingredients and multi-generational household habits. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Paid Media. Earned Media. Shared Media. Owned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

OCTOBER 19, 2017

Using keywords that will help the right people find your website is essential for every facet of your marketing strategy from search engine optimization to social media to blogging to PR. For example “media relations” or “influencer marketing” might each have its own unique set of keywords.

Brand 208

Brand Branding How To SEO 208

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 45

Social Media Media Storytelling Local 45

5W PR

AUGUST 9, 2022

Because SaaS businesses rely on word-of-mouth referrals and social media buzz for growth, public relations can help get the word out about their product offerings. Looking at what other competitors are doing helps brands determine relevant topics to write about. Public relation is an integral part of this process.

Company 78

Company Strategy Software Writing 78

Flack's Revenge

JANUARY 10, 2019

Last month I interviewed top PR and social media experts about the challenges facing online marketing. Finally, I include links to other stories I’ve seen on the topic. Finally, I include links to other stories I’ve seen on the topic. Are the social media waters still safe for marketing?

How To 159

How To Facebook Social Media Advertising 159

Communications Conversations

FEBRUARY 2, 2018

Living in Minnesota, I feel compelled to write about Super Bowl-related topics this week. ” In general, I’ve been more interested in the social tactics, given that’s the focus of my work. Probably the best social media tactic I’ve seen this week. Well written. Just go check your Instagram feed.

Digg 60

Digg Social Media Banking Sports 60

Cision

AUGUST 10, 2016

It sometimes feels like all you do is create blog posts, e-books and social media updates. One big time-suck for me is coming up with new content topics. You can turn that into 10 blog posts, a slew of social media updates and even Part Two of the e-book. Coming up with topics is the hardest part.

Analytics 120

Analytics Google Energy Writing 120

Onclusive

MARCH 21, 2019

Power of Voice is the only metric that combines content relevance, publication authority, social media amplification, and sentiment, in a single measurement. Many PR agencies and traditional media monitoring companies attempt to deliver this type of information for their clients, using people. Power of Voice 2.0

Big Data 225

Big Data Data Meeting Measurement 225

Journalistics

MARCH 18, 2016

The panel, “30 Social Media Ideas in 30 Minutes,” was designed to be a rapid-fire General Session to kick off the afternoon of Day One of the conference. Crisis Communications – how to prepare for or manage crisis communications via social media.

Social Media 40

Social Media Media Storytelling Local 40

Shift Communications

OCTOBER 26, 2022

Like most communications agencies, this process at SHIFT includes calls with business leaders, spokespeople and the marketing team to hear about company goals, market opportunities, topics of interest and larger campaigns that will support lead generation and awareness.

Communications 78

Communications Analysis Leadership SEO 78

NewsWhip

DECEMBER 21, 2023

Social media will continue to become more disparate The internet is becoming a fractured place again. Social media has been trending away from the monolithic ‘one big story’ for a while now. Short-form video has allowed us to stay informed on important topics, breaking news, and watch world events happen in real time.

Trends 78

Trends Social Media Community Viral 78

Contently - Strategy

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. There are differences, however. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Sword and the Script

MAY 18, 2021

29% said, “more research-based, thought leadership content covering topical issues.”. A separate survey I wrote about earlier this year by Muck Rack had some interesting findings about journalists and their use of social media for reporting. 37% said, “‘feel good’” stories on how companies and communities are helping others.

Study 165

Study Communications Survey Pitching 165

Rock the Status Quo

AUGUST 11, 2014

In the survey, journalists state the following are the most sought-after types of content in an online newsroom: press releases, breaking news items, media relations contact information, fact sheets, high-res images, press kits and executive biographies. I’d also suggest adding social media feeds to it.

How To 242

How To Survey Resources Social Media 242

Flack's Revenge

DECEMBER 14, 2016

It reminded me of the awesome power of crowdsourcing and the social web. This means seeing PR and social media results in one screen, which shows progress against goals for these things and others, like briefings, content developed, awards etc. Coverage in various categories (type of media or blog, quality of placement).

Measurement 120

Measurement Exercises Interviews Tools 120

ImPRessions - Crenshaw Communications

JUNE 2, 2016

Who are the media outlets and contacts covering your category? In many ways, earned media is the holy grail of good PR. Monitoring media reports not only helps PR practitioners stay abreast of industry and competitor news, but also to discover new and different media outlets who cover the business.

Conference 120

Conference Comparison Leadership Instagram 120

PR 20/20

JANUARY 16, 2023

For Social Media, we like…. Buffer Social ( @buffer ): Digs into all things social but also discusses blogging and productivity. Sprout Social Blog ( @sproutsocial ): Offers tips and best practices for your overall social strategy, as well as deep dives on different platforms and trends.

Blogging 52

Blogging Marketing Pinterest SEO 52

Communications Conversations

JULY 20, 2015

I organize them by categories: MN blogs, advertising blogs, PR blogs, content blogs. And social media blogs. But, over the last number of months, I’ve grown increasingly frustrated with the landscape of social media blogs. THAT’S what I want from a social media blog. I read the newspaper.

Social Media 60

Social Media Blogging How To Media 60