Contently - Strategy

JANUARY 26, 2023

Both require organizations to create content on topics relevant to the target audience. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. There are differences, however. Run a gap analysis.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Ethical Voices

MAY 6, 2023

We are in the business of trying to help ethics and compliance officers make that case every day inside their organizations that they are not just a cost center, but truly a value add. We look at five categories. Anybody who’s been inside an investigation knows that that’s absolutely not the case.

Ethics 52

Ethics Training Financial Survey 52

Sword and the Script

AUGUST 3, 2021

PR Tech Sum: LexisNexis launches press release service; Talkwalker filters out automated accounts; Forrester released its “Wave” report for consumer intelligence; OnePitch allows you to rate your reporter matches. That’s why I’ve been a long-time advocate of content marketing – and ensuring PR has a role in the process.

Software 85

Software Case Study Pitching Technology 85

Shift Communications

MAY 28, 2015

Inside Twitter’s Audience Insights, you’ll find some very familiar data points, assuming you’ve worked with other demographics tools. You get consumer behaviors such as credit card brands owned, consumer buying styles, and CPG purchase categories. Are there outliers in certain categories? What It Tells You.

Twitter 60

Twitter How To Marketing Wireless 60

Sword and the Script

AUGUST 30, 2022

New York, California, Texas and Florida don’t seem to agree on anything these days except they are more likely to use the term “PR Tech” as opposed to “CommTech”. Recently I’ve noticed an article discussing “CommsTech” as opposed to PR tech. CommsTech does seem like the broader category. I do have a sense of humor.

Publicity 85

Publicity Survey Enterprise Pitching 85

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. There’s a PR tech question in there too! And now, here’s this month’s PR technology summary….

Software 101

Software Analysis Data Tools 101

Sword and the Script

MAY 5, 2020

Propel says PR is sending more pitches; Muck Rack adds podcast contacts and broadcast monitoring; several PR tech vendors publish survey results “Welcome to May. This month happens to be the one-year anniversary for the PR Tech Sum. Here’s the list of PR technology companies I’m watching. based PR professionals in 2020.”

Pitching 84

Pitching Survey System Technology 84

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Manage insider threats. Develop the PR strategy and keep the PR plan updated.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

5W PR

AUGUST 31, 2017

Vibrant colors, incredible aromas, ingredient innovation and beauty talk with category pioneers filled the room. At CONNECT, I had the opportunity to host a PR 101 panel alongside top tier editors from Allure, WWD, Racked and Well + Good – providing key insights and tips for entrepreneurs looking to achieve awareness via media relations.

Trade Shows 68

Trade Shows Trends Consumer Energy 68

Buzzstream

MARCH 21, 2024

In fact, for most digital PRs, they are a necessary part of their digital PR toolkit. Up-to-Date Lists Ask any digital PR professional, and they will say you need to update your lists if you want to utilize them successfully. Topical Relevancy When a site isn’t relevant to your brand, it can serve a lesser purpose.

Construction 62

Construction How To Media Google 62

PR 20/20

MAY 23, 2017

That’s the exact question I asked my PR 20/20 peers. Check out the round up below to learn what the PR 20/20 relies on as the industry’s best marketing resources. PR 20/20’s Guide for Top Marketing Resources. They cover a variety of topics, but have a strong focus on SEO and content marketing.”.

Resources 53

Resources Marketing SEO Engineering 53

Ethical Voices

JULY 25, 2022

. Joining me on this week’s episode is Filomena Fanelli , CEO of Impact PR & Communications. Someone who was very intuitive told me I really ought to consider a career in PR and did I know what that was? ” And they proceeded to tell me about the skills that one needs to be in PR. Ethics and predatory lending.

Ethics 81

Ethics Training Real Estate Agency 81

OnePitch

JANUARY 11, 2024

PR pros should ensure their product pitch is relatable and relevant, making it easier for journalists to cover it or seamlessly incorporate it into their current stories. Alexis Morillo , Lifestyle Editor at Bustle , emphasized the advantages of using trending topics in pitches. Like I said, I use that kind of as my Google search.

Pitching 94

Pitching Consumer Trends Viral 94

Stephen Waddington

OCTOBER 28, 2019

I’d challenge the assertion that PR practitioners are ready to spend their day inside an end-to-end platform,” said Richard Bagnall, Chairman, AMEC, and managing partner, Carma. Pulsar typically work with marketing departments rather than communication or PR. 3 AI is over hyped by the PR vendor community.

Marketing 60

Marketing Analytics Tools Data 60

Waxing UnLyrical

SEPTEMBER 21, 2010

and Don, in true self-effacing-yet-no-BS style, continued to offer up nuggets on this oh-so-hot topic in PR, such as On not letting the tool wag the measurement dog : And O. Were you inside my head when I wrote the problem with PR ?! Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Yes, that was me.

Measurement 60

Measurement Social Media Tourism Twitter 60

Cision

JUNE 29, 2015

The commonality struck me: the antagonists are the PR people ! These remorseless PR bots were bitter, sharing an unsympathetic message with a tone to match. It occurred to me how important likeability is to PR practitioners. It’s hard for me to think of an example where a PR practitioner should ever be an antagonist.

Study 120

Study Writing Facebook Groups 120

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” A public company CFO accidentally leaks insider information on his Twitter account – drawing attention from investors and regulators alike. Preventing an online catastrophe is a completely different topic.

How To 40

How To Reputation Viral Airlines 40

Prohibition

DECEMBER 17, 2021

Know the problem inside and out. If you’re planning on handling customer relations, PR or crisis communication for your company then it’s important to anticipate what crises could happen and how you should handle them. Categories of crisis management. These categories include: Pre crisis. Have good communication skills.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

AUGUST 16, 2012

The first two weeks of the competition consisted of a local level qualifier round, where companies in different categories (small, medium and large businesses) competed for a Top 8 spot. Each bracket consists of 64 teams in the original categories, but on a national rather than local level. At the start. The local tournament.

Journalism 70

Journalism Local Social Media Twitter 70

Journalistics

MARCH 24, 2015

– I like to look at platforms in one of three categories: Strategic, Emerging or Experimental. Facebook falls into this category, as audiences expect you to be on Facebook and it’s the largest social network in the world. Vine, Snapchat and Meerkat fall into this category. What platforms perform best?

Strategy 72

Strategy How To Measurement Analytics 72

MaccaPR

OCTOBER 2, 2014

Whenever our PR agency pulls on its rubber gloves and puts a brand’s YouTube Channel under our microscope, I’m reminded of the words sung by the Immortal Bard (John Mayer, not William Shakespeare): “I don’t need no doctor, ‘cause I know what’s ailing me.” Part 1 of a 2-part Special Blog Post.

YouTube 54

YouTube Video Web SEO 54

Waxing UnLyrical

OCTOBER 6, 2010

And yes, you do make a great point about passion - oftentimes, out excitement for a topic sends us to have an overflow of information. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Richman, Herwin Icasiano and others. Read All About It! These fine folk did: Jan.

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

NOVEMBER 23, 2010

If you cannot get coverage any other way, you might need a new PR department/agency/consultant; and 2. He is the Contributing Editor for Canada at PR Daily. When I think about how auto companies have done PR (BIG paid trips to exotic places to test cars) paying for a post seems a bit less obtrusive. Remember the advertorial ?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

SEPTEMBER 30, 2010

His channel is full of videos about random topics formatted in classic vlog fashion–with a handheld camera and minimal post-processing. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Timothy aka Traphik ( theTimothyDeLaGhetto ) Is he actually ghetto?

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

FEBRUARY 5, 2011

My questions (totally unrelated to your original topic) is why no one has the stones to counter program the SB. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Trying to end hunger/homelessness etc. isnt done here, thats another dept. Read All About It!

Facebook 49

Facebook Twitter Measurement Blogging 49

PR Fuel

OCTOBER 30, 2018

Punch it up and write something like, “Studio 16 Insider Trading: It’s not Illegal, We Promise!”. Plenty of marketing/PR pros have been in the same boat as you. 1. The Topic —A great topic is crucial. Choose a topic that will answer frequently asked questions or solves a problem. You Forgot About Smartphones.

Communications 40

Communications Pitching Writing Social Media 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

ZudePR

MAY 31, 2015

We both own PR companies, with a twist. So I jotted down a list of PR/digital/SEO/content marketing influencers. And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

The idea for this post came after I was experiencing a growing sense of frustration late last year due to the distractions inherent in my job as a digital PR (distractions I would wager the majority of people reading this post will be familiar with). MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​.

Writing 114

Writing Social Media SEO Blogging 114

Journalistics

NOVEMBER 20, 2014

If you suspect you fit into this last category, I encourage you to pay attention this one time to what you are reading. Work your family and college connections for internship leads – better yet, volunteer for a non-profit that needs PR, social media or writing help. Life During College (The Fun Stuff). Writing – learn to write well.

Journalism 52

Journalism Sports Writing Meeting 52

Waxing UnLyrical

DECEMBER 16, 2010

You do a great job of that in this post, but I thought youd want to read it because its another thought on the topic of truly being social in social media. Your post covers a topic thats sort of the "elephant in the room" with social media. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Read All About It!

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

DECEMBER 6, 2010

And while were on the topic of doing it "right" -- would you be more comfortable with the idea of how to be more "effective" in the social media sphere vs. how use it the "right" way? I hope you do write on this topic and then post a link to your post here so that we can all find it. Id rather us wait and then do it "right."

Facebook 84

Facebook Twitter Social Media Blogging 84

Waxing UnLyrical

DECEMBER 21, 2010

I would not object to anyone adding links, provided they are on topic. I was so disgusted that I posted a link to my post (because it was one of the first from the "PR world," I believe) and to my BNET article, which had a slightly different bent, to give my comments additional context. per my own blog, I have CommentLuv installed.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. If you must use automated sentiment or topic identification, be prepared to train the tool.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

JANUARY 26, 2011

Mark as read Approve comment Also, we who work in PR/SM/Comms tend to be the loud voices. I would really like to get inside Mark Zuckerbergs head for a bit, though I dont know how long Id last and maintain my sanity! " [link] #pr #socialmedia h/t @bethharte @jenzings [.] Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Facebook 107

Facebook Privacy Twitter Social Media 107

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The development of standardized evaluation and measurement techniques has been a topic of ongoing research, discussion and debate for years.

Measurement 103

Measurement Education Facebook Course 103