ImPRessions - Crenshaw Communications

AUGUST 22, 2023

Yet, jumping on a newsworthy occasion can add timeliness for B2B tech and other high-growth categories. Review your brand narrative Yes, aligning B2B events with holidays can benefit a brand. Bizzabo equips event managers with the tools to do their job effectively and efficiently. But there’s a catch.

B2B 156

B2B How To Conference B2C 156

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! G2 is the world’s leading B2B software and services review platform. G2 is the world’s leading B2B software and services review platform. Press Release Distribution category.

Software 88

Software SEO Tools B2B 88

Presspage

JUNE 30, 2020

The G2 summer report came back recently, and we’re thrilled to have received 9 badges and be named a leader across 2 categories! G2 is the world’s leading B2B software and services review platform. G2 is the world’s leading B2B software and services review platform. Press Release Distribution category.

Software 78

Software SEO Tools B2B 78

Onclusive

NOVEMBER 10, 2021

What we are talking about is getting granular and identifying the factors underneath each PESTLE category that are the most influential. Smart tools like Onclusive can automate this process for you, or you could use technology in combination with resources such as a data analytics or marketing analytics team if your company has one.

Analysis 195

Analysis Corporate Reputation How To 195

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

NewsWhip

SEPTEMBER 12, 2023

G2 is the largest and most trusted software marketplace, and assists 80 million people annually in making informed software choices through genuine peer reviews. NewsWhip continues to earn recognition as high performers in social media monitoring and media monitoring for both the Enterprise and Small business categories.

Enterprise 78

Enterprise Small Business Software Crisis 78

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

I’ve always maintained that public relations alone isn’t a reliable tool for demand generation. For a larger brand, it can support a leadership position within a business category. It offers the depth to lend insights, mount arguments, or explain a poorly understood category or problem. PR content offers depth, credibility.

Storytelling 233

Storytelling Education Software LinkedIn 233

NewsWhip

JUNE 14, 2023

G2 is the largest and most trusted software marketplace, assisting 80 million individuals annually in making informed software choices through authentic peer reviews. Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users. So we’d greatly value a review on G2 here.

Leadership 78

Leadership Software Customer Service Small Business 78

Onclusive

JANUARY 21, 2021

The first step in tying corporate and communications goals together is to review your business objectives. We often see executives set those around acquiring or retaining customers, improving corporate or brand reputation, creating a new category, or gaining meaningful brand engagement. These goals are often tied to revenue targets.

Communications 195

Communications Measurement Corporate Reputation 195

Sword and the Script

JANUARY 17, 2023

My previous list was something of a mishmash of tools, where this list attempts to categorize vendor in a way that is useful to prospective buyers. 2) If I’ve published a briefing , product review or substantive blog posts on any company mentioned here in the past, I list those as well. Each category breaks out vendors alphabetically.

Technology 92

Technology Software Resources Pitching 92

Onclusive

APRIL 29, 2021

And don’t forget to review your planned communications activity, such as scheduled social media posts, to make sure only the appropriate communications go out at this time. Another extreme is doing business as usual. As always, evaluate and reassess your business priorities, keeping the overall organizational goals in mind.

Crisis 367

Crisis How To Crisis Communications Reputation 367

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll want to go after product reviews and other things that feature your products heavily.

Resources 103

Resources Analysis Infographics Examples 103

5W PR

AUGUST 30, 2023

Using Amazon Attribution Amazon Attribution is a tool that allows brands to track the performance of off-Amazon marketing efforts, such as social media, display ads, and search. By measuring the impact of external marketing efforts, companies can fine-tune their strategies to drive more traffic to their Amazon Storefront.

Mobile 78

Mobile Advertising Advertising Social Media 78

Sword and the Script

JULY 6, 2021

OnePitch rolled out a “General Recommender” feature , which reviews your pitches and suggests reporters that might be interested in future outreach. Notified by Intrado is the only other PR software tool I’m aware of that recommends contacts to consider pitching. Can your agency bring big ideas and execute? Give our services a try.

Pitching 88

Pitching Report Software Survey 88

Wadds Inc.

FEBRUARY 22, 2023

It identifies more than 5,800 tools with applications in public relations workflow but until very recently limited application of AI. The latest report - Artificial Intelligence tools and the impact on public relations practice - has been nine months in the making due to the dynamic nature of the tool market and applications of AI.

Tools 52

Tools Publicity Analysis Technology 52

Stephen Waddington

JULY 3, 2017

Read the instructions, and follow the entry category headings. It’s likely that each judge will review up to 40 entries, maybe more. #6 Judges have access to Google and other media monitoring tools. Judges rarely review supporting evidence, unless there’s a tie break. 18 Opportunity categories. Yes, really. #2

Industry 116

Industry Publicity Data Agency 116

Contently - Strategy

FEBRUARY 16, 2023

GPT-3 is now the underlying language model for dozens of technology tools. Using NLP, Google categorizes search queries into four categories —navigational, transactional, promotional, and commercial. Google is working to improve systems that make finding original, high-quality product reviews easier via search.)

SEO 93

SEO Strategy Google Engineering 93

Sword and the Script

OCTOBER 5, 2021

Onclusive adds features, becomes all-in-one PR software tool; Agility PR Solutions adds AI; Q4 releases IR event hosting tool; an odd rebrand by SocialChorus and Dynamic Signal; Intrado rebrands as Notified; Meltwater Q2 earnings. Second, the company has developed share-of-voice and attribution tools.

Software 152

Software Tools Print Technology 152

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 86

Social Media Media Mobile SEO 86

OnePitch

JUNE 14, 2022

During the episode, Ben talks about his process for reviewing and vetting pitches, the quality and standards the Wirecutter team follows, how they approach product reviews, and more. We cover thousands of product categories, and it is powerful. Is this worth us including in a scout report and consider reviewing in the future?

Pitching 69

Pitching Report Video Data 69

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll want to go after product reviews and other things that feature your products heavily.

Resources 62

Resources Analysis Infographics Examples 62

Buzzstream

DECEMBER 5, 2023

What You’ll Learn Today In this lesson, you’ll learn how to find new opportunities – like product review opportunities, guest post placements, resources pages, and more – using BuzzStream Discovery and BuzzStream’s prospecting module. Then you’ll want to go after product reviews and other things that feature your products heavily.

Resources 62

Resources Analysis Infographics Examples 62

ImPRessions - Crenshaw Communications

JUNE 28, 2017

Yet we don’t give strategic PR enough credit when it’s considered as a vague awareness-generating tool that “conditions” the market. But most companies aren’t category creators, so let’s look at more typical examples. When it comes to purchase consideration, timing is everything.

Publicity 255

Publicity Storytelling Automotive Software 255

Burrelles Fresh Ideas

MARCH 5, 2024

Earned media is a PR tool for reaching additional audiences and building brand awareness. Online customer reviews (both positive and negative). Product reviews on platforms like YouTube, social media platforms, or blogs. Wait, what is earned media? It can be leveraged for lead generation, brand reputation, and loyalty building.

Media 97

Media Nonprofit Pitching Analytics 97

Onclusive

MAY 10, 2018

Tools and skills you can’t live without from today’s leading PR minds. From automated-marketing tools to modern skill sets, check out what the best and brightest are using to keep them winning. Overall it’s an amazing tool for monitoring breaking news, client conversations, influencers, and trends.”

Storytelling 230

Storytelling Technology Tools Infographics 230

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

You’ve heard carpenters are only as good as their tools. Or is it that a good carpenter never blames their tools? Either way, using tools and technologies to aid your marketing strategy has never been more impactful than in the age of AI. Here are some of the top list-building tools for building and managing your prospects.

Digital PR 62

Digital PR Tools Google Pitching 62

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. All are powerful tools for creating positive coverage and customer acquisition. Myth: An innovative product will generate its own PR.

B2C 120

B2C Product Launch SEO Storytelling 120

NewsWhip

APRIL 12, 2023

Even though the post saw mixed reviews, like some comments claiming, “it’s literally just water…,” Bobby Brown’s post had almost 2M more engagements than the next paid partnership on the charts. Rounding out the food and beverage category is supermodel Gigi Hadid. The post had 941k likes and 2.8k With 2.91M likes and 13.6k

Instagram 78

Instagram Fashion Automotive Banking 78

Burrelles Fresh Ideas

MARCH 19, 2024

NerdWallet’s Travel Price Index combines data from different travel categories, including airfares, lodging, meals, and rental cars, as tracked by the Bureau of Labor Statistics’ Consumer Price Index.

Travel 90

Travel Trends Tourism Transportation 90

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. ChatGPT In November of 2022, OpenAI released ChatGPT , now the most well-known generative AI tool. Media Relations AI tools can also be utilized in media relations.

Tools 52

Tools Marketing Writing Resources 52

Buzzstream

MARCH 21, 2024

According to Prowly’s data, media list database access starts at around $258/mo (Prowly subscription) and goes up to $7,200-$10,000 monthly for subscriptions to tools like Muck Rack or Cision. More importantly, they lack the visibility into past campaigns or email tracking that many other tools have built into their databases.

Construction 62

Construction How To Media Google 62

Cision

NOVEMBER 11, 2016

What are the most important PR and marketing tools for this kind of product? These devices have to be as glitch-free as possible at the outset since any negative review, even on a tiny blog, can cause an upset. In the age of data insights nothing will escape the reach of precise measurement tools. How can they overcome them?

Communications 253

Communications Data Local Survey 253

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

Buzzstream

DECEMBER 20, 2023

Luckily, there are ways to shave off time with link building tools that won’t lead you down the dark path to black hat link building. Over the past ten years, I’ve tried numerous tools, and reviewed several tools for digital PR , and tools for blogger outreach. Why pay for a tool when you can do this yourself?

Tools 62

Tools SEO Analysis Google 62

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Glowing reviews can boost website traffic. But as a demand generation tool, PR is highly imperfect. Public relations is at its best as part of a bigger-picture plan that comprises other marketing disciplines and tools. Some public relations agencies make these claims, and they’re often true. Convey Expertise.

Education 120

Education Leadership Viral Consumer 120

5W PR

NOVEMBER 19, 2021

Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years. A recent Nielsen study found that expert content is “the most effective source of information in impacting consumers along all stages of the purchase process across product categories.” Turning Data into Valuable Insights.

Content Marketing 148

Content Marketing Marketing Measurement Data 148