Stephen Waddington

MARCH 17, 2021

I had spoken to employees who had trusted me with their experiences of mental health breakdown and then had to suck it up as human resources cherry-picked the case studies which painted the company in the best light. I’d been the company’s first ever communications lead for equality, diversity and inclusion.

Storytelling 147

Storytelling Local Case Study Television 147

Communications Conversations

NOVEMBER 2, 2017

I wonder how these schools “covered” this game from a news, storytelling and social media perspective. I grabbed coffee with Kate a couple weeks ago to talk about the game and how they approached it from a storytelling and social media perspective. It’s now really a destination for storytelling.

Case Study 113

Case Study Journalism Study Instagram 113

Shift Communications

FEBRUARY 1, 2022

It is a combination of your employees’ perception of you as an employer and how candidates see you as a potential workplace. This is because candidates and current employees have become more intentional about what they are looking for in terms of flexibility, culture, mission and the work itself. Employee Wellbeing First.

Brand 135

Brand Branding Employee Case Study 135

Stern + Associates

APRIL 27, 2023

Bridging strategy, organizational design, purpose orientation and leadership, his frameworks for unlocking the hidden capabilities within individuals and organizations help employees feel more motivated, bring customers closer to brands and reshape interactions from transactional to relational.

Company 103

Company Employee Case Study Strategy 103

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read. Multimedia Development & Visual Storytelling.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

Here are some tips from Crenshaw’s own Conferences and Awards Manager for filling the trophy case. Whether entering a customer case study, product, or an individual award, the judges are looking for quantifiable demonstration of success. But like most any PR content , a quality awards entry should feature good storytelling.

Case Study 136

Case Study B2B Conference Industry 136

Onclusive

NOVEMBER 8, 2023

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 195

Training Media Training Reputation Crisis Communications 195

Flack's Revenge

OCTOBER 25, 2017

chimed in on case studies and best practices. Clearview Social employee advocacy. GaggleAmp employee and social advocacy and sharing. Shareably storytelling/sharing. Sociabble employee advocacy. The field is constantly changing, and there’s never a shortage of new tech, challenges and opportunities.

Tools 120

Tools Enterprise Analytics Case Study 120

Presspage

AUGUST 7, 2018

Storytelling for Brands Brand storytelling has the potential to build awareness, interest, and engagement for organizations of all sizes. It’s the eight-second elevator pitch employees rattle off at professional networking events. The New Role of the Online Newsroom With each of the brand’s story elements (i.e.,

Case Study 97

Case Study Storytelling Study Social Media 97

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Taking dry content like company policies and turning it into information that employees actually want to read requires a savvy communicator. How do you know what’s working?

Training 370

Training Media Training Reputation Crisis Communications 370

The Hoffman Agency

AUGUST 10, 2023

The Hoffman Agency is all about the crossroads of storytelling and innovative tech. I fell in love with the campaigns the agency had worked on (check out the Snapchat case study ), the global aspect of the agency, and the inviting company culture that cared for its employees. I found “the one” and decided to go for it.

Case Study 36

Case Study Storytelling Television Energy 36

Stern + Associates

AUGUST 10, 2022

Informed by cutting-edge leadership research, a passion for storytelling, and her own experiences as a global citizen who has lived in four countries, she focuses directly on the lived workplace experience of women of color as the lens through which DEI should be approached.

Leadership 62

Leadership Storytelling Policies Groups 62

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

Storytelling 131

Storytelling Communications Survey Case Study 131

Communications Conversations

MARCH 16, 2015

If you live outside the Twin Cities area, you may not have heard the big news this week: Target laid off 1,700 employees on Tuesday. Events… MIMA is hosting “Brand Storytelling in a Digital World” at the Carlson School of Management on Wed., Including a few friends of mine. Hope to see you there! Want to give back?

Case Study 60

Case Study Corporate Storytelling Social Media 60

Stephen Waddington

JULY 17, 2018

By Tony Cuthbertson In any organisation there are thousands of inspiring day-to-day stories waiting to be discovered in the conversations and interactions between their customers and employees. In most cases they don’t. We do it through storytelling. The stories go undiscovered.

Storytelling 60

Storytelling Local Community Case Study 60

prTini

SEPTEMBER 19, 2014

5 Ways to Become Your Boss’s Favorite Employee. The Power of Social Storytelling. Want more PR case studies delivered directly to your inbox? Why Location Is Still So Important In A Digitally Connected Age. 5 Brands Using Data To Generate Blog Content. Why Do People Trust J.K. Rowling More Than Queen Elizabeth?

Tools 50

Tools Wikipedia Case Study Marketing 50

PR 20/20

NOVEMBER 30, 2022

Graphic designer / visual storyteller. Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Data analyst. Email specialist.

Marketing 52

Marketing Technology Internal International 52

Cision

JULY 20, 2015

Click here activate employees on social and facilitate word-of-mouth. In a previous Cision post, I wrote about Aristotle’s formula for storytelling, a formula still evident in a lot of modern storytelling: The pledge – An audience should feel pity for a character due to their undeserved misfortune.

Energy 120

Energy Viral Storytelling Community 120

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.” It’s pure storytelling. Make case studies more visual. A real-time response when the stakes are high. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

5W PR

JANUARY 31, 2024

Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

OCTOBER 15, 2020

We analyzed the entire B2B industry, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Way back in 2011, some employees at HubSpot had an idea.

B2B 130

B2B Trends Video Course 130

Contently - Strategy

OCTOBER 15, 2021

We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Add value by guiding the user toward a solution like a relevant resource, case study, or product page. Way back in 2011, some employees at HubSpot had an idea.

B2B 57

B2B Content Marketing Trends Marketing 57

Contently - Strategy

DECEMBER 4, 2018

Once we were all in the inflatable rubber donut we were going to ride down in, a teenage park employee shoved us toward the mouth of the slide, which had a spout pouring water down into a dark tunnel. So when you’re creating mid-funnel content, you’re typically working on case studies, product stories, and webinars.

Case Study 101

Case Study Marketing Study Content Marketing 101

Contently - Strategy

DECEMBER 14, 2022

After all, your brand narrative is an integral part of storytelling in content marketing. This workflow is essential because different employees may create content for each stage of the buyer journey. Is your brand’s messaging and positioning woven into all communication? Leverage Data Analytics Tools to Drive Your Decisions.

Strategy 70

Strategy SEO Analytics Content Marketing 70

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. 3) lack of employee experience (25%). Effective storytelling improves valuations.

B2B 116

B2B Marketing Survey Software 116

Stern + Associates

FEBRUARY 9, 2023

A dynamic storyteller , Charo shares case studies and deep insights into what we must consider when making decisions around new technologies so we can extract the many benefits offered by scientific breakthroughs without harming society.

Engineering 62

Engineering Biotechnology Leadership Technology 62

Contently - Strategy

JUNE 11, 2020

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

The surge in new content proved to be an interesting case study for healthcare publishers. Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Our in-house designers are visual storytellers who can take in a data dump on chronic health conditions in the U.S.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Cision

MAY 21, 2015

He’ll also show you what’s working for other business writers by bringing you real case studies from the field. A show about communicating with clients, prospects and employees – in person, in print and online. And he’ll share all this information in an honest and transparent way, with no hype or fluff.

Social Media 120

Social Media Marketing Pinterest Media 120

MaccaPR

MARCH 2, 2017

Don’t miss Buffer podcasts (which range from video marketing and Snapchat strategy to the storytelling secrets of National Geographic Travel) and its case studies, such as: “ How I Grew My Traffic By Almost 50% In Just 30 Days Using Twitter.”. The Buffer Guide to Video Metrics ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Stephen Waddington

DECEMBER 15, 2021

It covers content, media, influencers, and events and is packed with practical tools, advice, and case studies. The Institute of Development Studies has published best practice guidelines for inclusive storytelling. of employees worked from home during the pandemic.

Publicity 128

Publicity Government Guidelines Facebook 128

PR Job Coach

NOVEMBER 12, 2015

Just in the last two months, we have seen PR case study after case study giving evidence to the Law of Good Intentions going horribly awry. PR practitioners help an organization build mutual trust by encouraging transparency and integrity throughout the organization.

Case Study 100

Case Study Enterprise Corporate Study 100

Sword and the Script

DECEMBER 15, 2020

Getting unbiased, raw opinions from product users before buying is as important in the buying decision as website content, logos, case studies and demos. Podcasts are great for the delivery of credible information and analysis, and storytelling. Every employee needs media training. Creative employee communications.

Marketing 168

Marketing Employee Content Marketing Training 168