Onclusive

AUGUST 10, 2021

One of the sources of this information is media monitoring and social listening technology. AI-powered technology that exists today is capable of quickly sifting through massive volumes of data and offering you the exact insights you’re looking for. What type of content are they interested in, and what worked in the past?

Strategy 418

Strategy Survey Automotive Data 418

Contently - Strategy

NOVEMBER 12, 2020

Let’s just say it: Most branded content isn’t very good. Along the way, I’ve probably consumed more pieces of branded content than anyone else. A detrimental representation of their brand. Content is the primary way that consumers have that crucial first impression with your brand. I should know.

Brand 145

Brand Branding Healthcare Enterprise 145

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. It’s probably the best resource for thought leadership about our business. It’s a great resource for angles to send to clients, newsjacking opportunities, or just a way to be more informed.

Company 203

Company Trends Case Study Crisis Management 203

5W PR

FEBRUARY 19, 2024

These days, consumers are more selective with where they spend and brands looking to reach customers face a very specific challenge. Another crucial element is to leverage data and technology to tailor recommendations, content, and marketing messages to individual preferences. Share the brand story , values, and mission.

Consumer 78

Consumer Industry Brand Branding 78

Deirdre Breakenridge

FEBRUARY 23, 2018

Using social media to launch your personal brand and help you land your dream job. ET, the #PRStudChat community will gather for a Twitter discussion on how social media elevates your personal brand and jumpstarts your career. Q3: Can being active on social media help you build a personal brand? Please share some examples.

Brand 213

Brand Branding How To Social Media 213

Onclusive

OCTOBER 12, 2021

A strong business case can help your proposal stand out amongst many competing priorities within your company and may be the key to securing your brand’s investment in PR. A business case can also help you demonstrate the value of PR and communications for your brand. Which resources will help you address the challenges that you have?

Resources 195

Resources Technology Data Tools 195

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

Cision

JULY 18, 2016

Even the hippest, most forward-looking companies face the specter of brand obsolescence eventually: generational attitudes evolve, social conventions change and new technology arrives to make everything seem instantly outdated. So how is a brand supposed to protect its image in the face of such difficult odds?

Brand 120

Brand Branding Technology Strategy 120

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

Here’s a “cheat sheet” to help brands get a leg up on the PR universe this year. How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. Not every brand has a tight, easily told story, and some have complicated, dull, or even questionable histories.

Publicity 256

Publicity Brand Branding Storytelling 256

Cision

SEPTEMBER 23, 2016

Gabriel has spent over 30 years as a professional in the communications field, writing about business and education technologies as a journalist and marketing communications consultant. I love getting news releases related to business technology solutions – but I do not cover consumer tech. What will catch your attention?

Technology 120

Technology Pitching Insurance Insurance 120

Onclusive

OCTOBER 19, 2021

You also need to fully understand how your challenge ties in with your company’s core business needs and how solving this problem will create value for your brand and key stakeholders. Register for our webinar below, and you’ll receive our brand-new fillable business case template as a “thank you” for participating.

How To 396

How To Measurement Data Writing 396

ImPRessions - Crenshaw Communications

JULY 18, 2023

Holidays can bring a powerful opportunity for PR teams to elevate the brands they represent and engage with key audiences. By recognizing potential pitfalls and using a strategic approach, any PR team can elevate their campaigns, amplify brand visibility, and generate tangible earned media results throughout the calendar year.

Examples 293

Examples Consumer Software Analysis 293

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Yet despite having access to all these resources, innovation in marketing thinking has diminished, according to Rick Gardinier in a contribution to MediaPost.

Creativity 79

Creativity Technology Marketing Web 79

Onclusive

DECEMBER 14, 2021

It is also necessary to understand which journalists and media outlets actually contribute to your business outcomes and growth, so you can focus your resources on making the most impact for your brand. Who wants to spend their time putting together manual reports? It has truly taken the pain out of PR reporting.

Tools 370

Tools Report Comparison Media 370

ImPRessions - Crenshaw Communications

MAY 3, 2021

For example, a retail tech business may focus on price optimization technology, but it may have executives who can speak to broader trends within certain retail verticals or retail as whole — trends like multichannel retailing; micro-fulfillment; or artificial intelligence applications. Don’t fear the vertical.

Retail 368

Retail Media B2B Pitching 368

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

Onclusive

NOVEMBER 10, 2021

Once you know where you need to spend the most time, you can narrow down the scope of your research, including the sources of information, primary and secondary research methods, and any automated trackers and other technology you may want to set up. Assess the implications of each PESTLE factor on your brand image.

Analysis 195

Analysis Corporate Reputation How To 195

Wadds Inc.

MAY 19, 2024

The report argues that the current role of corporate communications has been elevated significantly because of geopolitical uncertainty, technological disruption, societal shifts, and heightened stakeholder expectations. These technologies provide deeper insights and facilitate more effective and ethical decision-making processes.

Report 64

Report Communications Public Affairs Ethics 64

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

Onclusive

FEBRUARY 9, 2021

A strong PR agency that aligns with and understands your business can be an invaluable strategic adviser and resource for your brand in this endeavor. However, not all brand and PR agency relationships are created equal. A strong agency will help you shape a communications plan that supports your corporate objectives.

Agency 195

Agency Strategy Communications How To 195

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. It takes a lot of money and resources to prepare for a conference like CES. What’s a marketer to do?

Conference 62

Conference Trade Shows Brand Branding 62

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own. How Onclusive measures up.

Measurement 370

Measurement How To Analysis Data 370

5W PR

JANUARY 3, 2024

As the Consumer Electronics Show (CES) approaches each year, brands have a unique opportunity to showcase their latest innovations and technologies on a global stage. This insight can help brands identify gaps or opportunities to differentiate themselves and their offerings.

How To 78

How To Analysis Resources Trends 78

Onclusive

JULY 13, 2021

Automated & unibased: NEO offers automated, unbiased, data-driven feedback for understanding which brand messages should continue to be incorporated into future marketing and PR efforts and which ones need to be dropped. NEO Messaging applications for communications & PR pros. How communicators use NEO for strategic decision-making.

How To 370

How To Biotechnology Case Study Leadership 370

Sword and the Script

JANUARY 29, 2019

In this case, “he” was the head of human resources (HR) – which was heavily focused on recruiting – and I took evasive action. Another approach is to invite local leaders from government and associations like the local chamber or technology association. They handed out branded goodies and chatted up the line.

Resources 78

Resources Creativity Publicity Local 78

5W PR

APRIL 30, 2023

Promoting Mental Well-being in Brand Messaging Businesses can promote mental well-being by incorporating positive messages into the brand’s values, mission, and vision. A food brand could highlight the significance of healthy eating for mental wellness. They can also sponsor mental health initiatives or campaigns.

Marketing 88

Marketing Resources Exercises Education 88

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

NewsWhip

MAY 1, 2024

Since our founding, NewsWhip has been dedicated to being the most quantified and real-time technology for media and social media monitoring. AI Digests: Saving time, money, and resources on media analysis Today’s information flow is relentless. That’s why NewsWhip’s AI Digests are proving to be a critical assistant to our brand users.

Viral 78

Viral Analysis Crisis Data 78

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story.

Leadership 182

Leadership Reputation Internal International 182

Sword and the Script

MAY 28, 2019

That’s the backdrop for brands considering taking a public stand on a political position. Technology companies opposing (or supporting) the repeal of net neutrality, or an outdoor great marker supporting the environment are straightforward business cases for taking a position. Most of it is shouting, and there is very little listening.

Survey 131

Survey Brand Branding Analysis 131

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. Then you can direct your newfound relationships towards your brand page.

Social Media 120

Social Media Technology Pinterest How To 120

5W PR

FEBRUARY 29, 2024

The Kitchen & Bath Industry Show (KBIS) is renowned for setting the stage for the latest innovations and trends in home design and technology. From brands pledging water conservation efforts to the utilization of eco-friendly materials like scrap wood for backsplashes, exhibitors emphasized a commitment to environmental responsibility.

Trends 78

Trends Technology Consumer Resources 78

Onclusive

OCTOBER 28, 2021

While this puts communications and PR front and center as the stewards of corporate reputation, PR pros also have a formidable challenge of monitoring and addressing multiple internal and external influencers that affect their brand perception. Your brand name is only as good as your reputation. Richard Branson.

Corporate 195

Corporate Reputation Analysis Wikipedia 195

ImPRessions - Crenshaw Communications

OCTOBER 4, 2022

We represented a technology company that had almost closed after its preloaded audiobook business failed to catch on with readers. It made the brand more interesting, and best of all, media loved it. Not every sector is exciting or accessible, especially in B2B technology. Insist on examples. Get personal.

How To 310

How To Transportation Software Employee 310

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts.

Journalism 158

Journalism Public Affairs Ethics Technology 158

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. Should brands take a public stand on political issues? It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104