Prohibition

FEBRUARY 2, 2024

Some are enjoying the unserious and simple, yet well-crafted design, while others have critiqued the huge price tag and feel that ‘designer brands are running out of hand these days’. To celebrate the launch of the Samsung Galaxy S24 and new Galaxy AI technology, the tech giants lit up London’s skyline with over 550 drones.

Marketing 62

Marketing Film Creativity B2C 62

Shift Communications

DECEMBER 15, 2015

You may be wondering what these little video snippets can do for your brand, or why you should invest into a Vine profile of your own. Vine is great when it comes to capturing a younger audience, and attracting them to your brand. Pro tip: storyboard your vines and establish clear parts to film. Are you prepared to storyboard?

Brand 60

Brand Branding Film YouTube 60

Landis PR

JANUARY 8, 2024

Apparently, he also had to dispose of the platform’s most valued, and valuable asset, its brand name. The unlikely interdependence of these films, coined as the “Barbenheimer” trend, marked the first time where both movies not only performed exceptionally well but also boosted each other’s success.

Film 59

Film Twitter Viral Social Media 59

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. but it did agree to do a tie-in between the movie and the candy after the film was released. in its own ads.”).

Brand 60

Brand Branding Content Marketing Film 60

ImPRessions - Crenshaw Communications

JULY 6, 2016

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. Thought leadership isn’t just for B2B brands.

SEO 204

SEO Analytics Measurement B2B 204

Stuart Bruce

JULY 16, 2014

An interesting statistic from the GWI Brand report reveals that 36% of internet users aged 16-64 said that they wrote on a personal blog within the last month. Most are blogging about popular culture with films (43%) the favourite topic, followed by music and science/technology (40% each).

Blogging 144

Blogging Writing Guidelines Film 144

PRSay

NOVEMBER 25, 2019

Earlier this year, “Star Wars” director Rian Johnson shot a short film on an iPhone. Even Steven Soderbergh, director of films like “Ocean’s Eleven” or “Magic Mike,” is shooting his new movies on iPhones. Like many Apple products, deals on MacBooks are a little harder to find than some brands.

Creativity 147

Creativity Film Video Retail 147

Sword and the Script

FEBRUARY 4, 2017

It’s far too easy to say that B2B technology is dull. Even in B2B technology, marketers will find better success focusing on story in which the prospect sees themselves. Many brands attempt to begin stories with what when they ought to begin with why. Why Content Marketing is the New Branding.

Storytelling 60

Storytelling Creativity B2B Film 60

Cision

OCTOBER 12, 2017

I’m also just looking forward to spending more time in the gaming community — coming from an agency, I had many different clients in different areas ranging from digital entertainment and technology, apps, games, film and consumer products. It will be nice to have a core focus and something I can really grow and cultivate.

Film 160

Film Video Community Social Media 160

Doctor Spin

MARCH 1, 2024

Technology companies. Film studios, music labels, talent agencies, and entertainment companies may offer entry-level PR positions to manage publicity and promotions. Startups and small businesses may hire entry-level PR professionals to manage their communications and promote their brands. Sports teams and organisations.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Prohibition

NOVEMBER 10, 2021

Furthermore, just as technology has made it easier for businesses to create videos, it is now much easier for people to view them through social media and other platforms used on a daily basis – making it one of the most popular ways content is consumed. Google – Year in Search 2020. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Critical Mention

OCTOBER 3, 2018

According to an article in Forbes , Nielsen recently published its annual Global Corporate Sustainability Report , which says that 66% of consumers will choose to spend more money on a product from a sustainable brand. As a result, the film had the second biggest R-rated opening ever, behind the original Deadpool. Deadpool 2.

Film 69

Film Airlines Corporate Strategy 69

Wadds Inc.

AUGUST 14, 2023

Moore Kingston Smith LLP is the only firm of media accountants and advisers with a dedicated office of over 100 media specialists that proactively support the extensive range of needs of independent media businesses – covering marketing services, film & TV and entertainment, theatre and CreaTech.

Agency 52

Agency Sports Public Affairs Creativity 52

Cision

MARCH 31, 2016

If you want to connect with your audience and stand out from competitors, you need to focus on your brand’s story, says Neil McAllister, media and content director at Blanc & Otus. In this interview, Neil discusses his background as a journalist, what it’s like working in the technology industry and the changing role of the media.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Doctor Spin

JANUARY 17, 2023

Solarpunk might offer inspiration for other brands who are thinking about communicating a vision of a future world that isn’t scary. It combines a focus on renewable energy, sustainable technologies, and community-based solutions to create a greener, more equitable world for all. Sustainable living in the wetlands (Midjourney V4).

Wikipedia 52

Wikipedia Energy Community Fashion 52

Cision

JULY 13, 2016

With so many platforms and technologies available today, one piece of content can easily be repurposed and reworked in many forms. What are the biggest PR and marketing mistakes brands make? For example, let’s say we filmed a great video for a client. Why is integrated communication so important for brands today?

Print 120

Print Tourism Transportation Film 120

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Laying out a schedule with content, dates, and times, as well as fine-tuning the roadmap to filming the content and getting it on YouTube, will allow you to stay consistent (and keep you sane). Ah, YouTube. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Laying out a schedule with content, dates, and times, as well as fine-tuning the roadmap to filming the content and getting it on YouTube, will allow you to stay consistent (and keep you sane). Ah, YouTube. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

NOVEMBER 11, 2015

Many brands don’t leverage YouTube to its fullest extent – which can mean a major missed opportunity. Laying out a schedule with content, dates, and times, as well as fine-tuning the roadmap to filming the content and getting it on YouTube, will allow you to stay consistent (and keep you sane). Ah, YouTube. Leave a comment!

YouTube 60

YouTube Brand Branding Analytics 60

Shift Communications

SEPTEMBER 22, 2014

About mobile: Marketers must focus less on mobile technology and more on mobile behavior. The future of marketing is understanding the different mindsets through which consumers cycle as they interact with your brand. With real-time marketing, brands can resonate with fans, provide them with utility, and entertain.

Report 135

Report Mobile Pinterest Conference 135

Onclusive

MAY 31, 2017

One of my projects was measuring sentiment around new film releases including compiling weekly sentiment reports. I figured out how much time and energy the project would cost our team and compared it to potential ROI of client retention, client satisfaction, and brand recognition.

Data 150

Data Resources Engineering Film 150

PR 20/20

SEPTEMBER 17, 2019

The South by Southwest Conference & Festivals “celebrate the convergence of the interactive, film, and music industries.” Marketers will likely gravitate toward tracks including: Advertising and brand experience. This is a good fit if you’re looking to master content technology and strategy in 2020. Media and journalism.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Boff was then the Executive Director of Global Brand Marketing for GE; today she’s the CMO.

Content Marketing 60

Content Marketing Marketing Television Film 60

Mindful Marketing

JUNE 19, 2022

Now we need to be careful not to offend a brand-new category of ‘beings’—machines. ” It’s amazing how many people in the film recounted the same experience with the beloved PBS icon, Fred Rogers. Yet, he made his mark in the new technological frontier at the time—television.

Comparison 65

Comparison Technology Google Engineering 65

The Resolution Blog

OCTOBER 15, 2019

Love, Little Rock Location: US The brand: Little Rock Regional Chamber The agency: Stone Ward It all started with an ad. London’s Pint Map Location: UK The brand: StoreKit In-house campaign We’re all familiar with the London underground map. This combination helped them skyrocket their brand overnight. Key Takeaway?—?Think

B2B 120

B2B B2C Facebook Storytelling 120

Karen Freberg

APRIL 20, 2019

I had a great time sharing insights related to influencer marketing, educator personal branding, and participate on a panel with some fellow colleagues in academia. We had keynotes, but then also exclusive sessions where we had a chance to have some great Q+A about different topics like personal branding and LinkedIn Live.

Conference 46

Conference Education Industry Film 46

Prohibition

JULY 5, 2019

In Q1 of 2019, working with our client CEWE UK, we were briefed to deliver a campaign that would uphold CEWE’S position as AN industry expert, maximise brand awareness in the UK, strengthen existing partnerships and forge new relationships with the media and photography influencers.

Print 54

Print Film Instagram Creativity 54

Shift Communications

MARCH 22, 2016

For those keeping track at home, that would be 14 days (across EDU, Interactive, and Music & Film) of the annual festival taking over the streets, hotels and businesses of Austin, TX. However, what they should focus on is: what has the event become; who does it cater to; is it relevant for my brand or my employees?

Privacy 60

Privacy Hotels Film Data 60

Critical Mention

JUNE 22, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

Critical Mention

JUNE 21, 2017

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. Look to technology to understand why. They pay journalists, writers and filmmakers to research, write, report, film, and transmit content. As PR pros, our jobs revolve around content.

Film 60

Film Print Creativity Internal 60

5W PR

AUGUST 27, 2018

Plenty of brands have been in trouble, then fought their way back to prominence with a combination of ingenuity and clever, well-planned messaging. When faced with customer apathy, look for ways to generate excitement and restore faith in your brand. A successful response to that situation can make or break a brand.

Company 87

Company Airlines Print Government 87

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. asked mono’s John Blackburn, a veteran of Minneapolis agency Fallon’s legendary BMW Films campaign. It was a brand win.

Film 48

Film Marketing YouTube Advertising 48

Cision

JANUARY 11, 2016

Brand Ambassador Emmys, ComicCon, Insider, EntertainmentTonight, Samsung, Sears, Kentucky Derby, Napa, LoriMoreno.com. Obsessed with media and technology. & Groundlings grad,#HartofDixie #ShakeItUp Curvy Film Critic. Chicago Tribune film critic. The official Twitter of nerdist.com. YASSSSS LEO! lorimoreno. ilTdscjxuV.

Twitter 120

Twitter Fashion Television Travel 120

Flatiron Communications

NOVEMBER 7, 2015

A few years back at SXSW, the ubiquity of QR codes earned that promising AR-like technology the conference crown, in spite of its obvious flaws. Mobile, social and enhanced content creation and display technologies have changed everything. I had a chance to talk with executives from a couple of the more digitally evolved brands.

Newspapers 28

Newspapers Film Journalism Web 28

Communications Conversations

JUNE 28, 2018

So I worked at several agencies on all different types of brands – CPG, travel, technology, retail and fitness to name a few. My major was Television Production & Broadcast Journalism, so about half of my major classes were more related to film and television. The move to the Timberwolves & Lynx came very unexpectedly.

Sports 113

Sports Travel Television Agency 113

Cision

NOVEMBER 6, 2015

In more direct public education, targeted to those without affordable access to good education, the nonprofit Khan Academy has raised millions for its YouTube educational videos , which provide free instruction in math, science and technology. Are there videos of people using your product in creative or offbeat ways that you can promote?

Video 120

Video Trends YouTube Television 120

PR Conversations

APRIL 27, 2015

Has a novel, film, play or other work of fiction ever influenced you as a PR practitioner? The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. The film (starring Al Pacino) was about ethics and standing up for your principles at any cost. John’s, Newfoundland and Labrador.

Film 40

Film Crisis Communications Ethics Crisis 40