5W PR

FEBRUARY 22, 2023

Let’s look at some of the best ways to leverage PR to make sure that your next product or idea is a success. What is a Product Launch Strategy? A product launch strategy is a plan that encompasses tactics and methodology for introducing a new product to market.

Strategy 88

Strategy Product Launch Brand Branding 88

5W PR

FEBRUARY 26, 2024

While beauty trends come and go, the industry is here to stay and making its biggest impact yet on consumers, cultivating a loyal legion of high-spending customers. Beauty aficionados aren’t just buying beauty products, they’re seeking experiences, belonging, and brands that resonate with their values.

Strategy 78

Strategy Brand Branding Product Launch 78

5W PR

SEPTEMBER 27, 2023

Influencer partnerships have become a valuable marketing tool for brands. They help brands connect with their target audience in an authentic and engaging way. Skincare brands, in particular, benefit from influencer collaborations. This helps them build brand awareness, credibility, and loyalty among consumers.

Brand 78

Brand Branding How To Analytics 78

Onclusive

JULY 27, 2023

Increased Brand Visibility: A successful PR campaign can significantly boost brand visibility by securing media coverage in various outlets. For example, the “Share a Coke” campaign by Coca-Cola generated extensive media attention and widespread social media buzz.

Tools 354

Tools Internal International Resources 354

Prohibition

JUNE 27, 2023

In recent years, TikTok has emerged as a powerful social media platform, capturing the attention and engagement of millions of users worldwide. Luxury brands , traditionally known for their exclusivity and high-end appeal, have been hesitant to embrace TikTok and its unvarnished content. million users in 2021.

Brand 71

Brand Branding Marketing Fashion 71

5W PR

JANUARY 3, 2024

Beauty brands face unique challenges and opportunities in a landscape where trends, consumer expectations, and digital platforms play pivotal roles. Social media platforms, influencer marketing, and e-commerce are now integral to beauty PR strategies.

Product Launch 78

Product Launch Consumer Community Interviews 78

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Tech PR professionals work to generate favorable publicity, manage crises, and position technology brands as industry leaders. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. The media tend to focus on Facebook, Salesforce, and Amazon, among others. Why is the product or service needed?

Technology 157

Technology Product Launch B2B Software 157

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes.

Examples 116

Examples Energy Retail Product Launch 116

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

It’s important, however, to ensure that you’re choosing events that align with your brand’s identity and the interests of its audience. There are scores of potential dates that B2B tech brands can use to generate high-impact coverage. And despite its name, it is definitely not limited to consumer products.

B2B 156

B2B How To Privacy Retail 156

Onclusive

JUNE 29, 2018

This month, AirPR hosted the webinar “How to Protect Your Brand in a PR Crisis.” From Facebook to Starbucks, no brand is safe from a communications crisis. How and when your brand responds to the press is crucial to saving your brand’s reputation. How crisis communications has changed.

Crisis 186

Crisis How To Brand Branding 186

5W PR

MARCH 21, 2024

Storytelling PR isn’t just about churning out press releases or making the rounds in the media. It’s about spinning a tale around a brand, product, or even a simple idea. Let’s take a brand that sells sustainable clothing as an example. These steps create an image of more than just a brand.

Trends 78

Trends Product Launch Ethics Travel 78

The Hoyt Organization

APRIL 17, 2024

It’s vital to know if consumers are talking about your brand online and what they’re saying about it. This lets you monitor customers’ sentiments about your brand, identify potential issues, and engage with customers. However, it does not track social media posts. This is exactly what Google Alerts does.

Google 91

Google Publicity Customer Service Web 91

5W PR

JANUARY 3, 2024

Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. PR professionals often interact with journalists and media outlets to secure positive coverage and manage the narrative surrounding their clients.

Marketing 78

Marketing Engineering Reputation Product Launch 78

5W PR

FEBRUARY 1, 2020

While “branding” a product is all about promoting a term, symbol or a product name, public relations (PR) experts view their job as also pitching something with marketing and advertising efforts. There is a view that proper branding mixed with good PR can result in both higher sales and customer loyalty for a product or service.

Brand 109

Brand Branding Publicity Consumer 109

5W PR

NOVEMBER 13, 2022

There are many different ways that companies can collaborate with social media influencers on promotional campaigns, however, there are a few differences in how direct-to-consumer (D2C) companies and business-to-business (B2B) companies promote their product launches. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. Within the past year, there has been a drastic shift in how brands communicate with their customers, largely as a result of the COVID pandemic.

Consumer 52

Consumer Marketing Social Media Instagram 52

NewsWhip

AUGUST 17, 2023

You don’t have to work at a media monitoring company to know that generative AI is hot these days. Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Prohibition

AUGUST 29, 2023

In the highly competitive food industry, launching new products and menu items can be a daunting task. With so many options available to consumers, it is crucial for businesses to stand out and attract attention. Firstly, it helps create brand awareness and generate excitement. This is where food PR comes in.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

NewsWhip

JANUARY 27, 2022

Since 2014 the UK organization Veganuary has encouraged consumers to take a 31-day pledge to adopt a vegan lifestyle. Social media has helped to amplify the cause, with vegan content becoming more accessible and promotional efforts from celebrities spreading the word. . But what does this mean for the future of Veganuary?

Instagram 148

Instagram Comparison Web Product Launch 148

5W PR

SEPTEMBER 13, 2022

Some of the most effective new digital marketing trends include things like social media platforms adding new options for companies to promote themselves and generate more engagement.

Trends 78

Trends Pinterest Product Launch Instagram 78

5W PR

SEPTEMBER 9, 2021

As the social web expands and the power of consumers continues to grow, small businesses that want stay relevant, attract customers and retain their loyal followings must find new, compelling ways of communicating their brand messages. When it comes to building trust and credibility, PR is king.

Small Business 158

Small Business Publicity Social Media Web 158

Konnect Agency

AUGUST 16, 2019

The Konnect team, along with some of the family brands we represent, attended the Biggest Family Shower Ever in Los Angeles this past weekend. A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products.

Consumer 40

Consumer Product Launch Retail Agency 40

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling.

Video 62

Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” It’s far better to target the message so that it’s relevant to a specific business or consumer audience, with a plan to broaden or add new components once momentum is generated.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

Media love data. As most PR people know, data offers a powerful news hook in a way that even a product launch or partnership often doesn’t. Business and tech media in particular have an ongoing appetite for research, studies and surveys. Data-driven coverage can establish a brand as a category expert or leader.

B2B 147

B2B Data Retail Survey 147

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. In this case, PR strategies can help your brand use a broader method to communicate your messages to specific audiences effectively. Let’s start with the basics!

Video 109

Video Marketing SEO Social Media 109

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. But that’s no longer the case in today’s online-driven, hyper media-consuming world. Brand Journalism. Hence, the introduction of brand journalism.

Brand 60

Brand Branding Journalism Product Launch 60

5W PR

JANUARY 16, 2020

That said, powerful trends have sparked changes in PR and communications, disrupting lives, media, and business in a few years. Traditionally, companies pushed for media placement on top-tier media – the likes of Huffington Post, The New York Times and similar publications. Three PR and Communication Trends to Watch.

Trends 120

Trends Communications Big Data B2C 120

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm. Brands are embracing sustainable practices, acknowledging the importance of environmental responsibility, and incorporating eco-friendly materials into their designs.

Fashion 85

Fashion Sports Technology Apparel 85

ImPRessions - Crenshaw Communications

APRIL 9, 2019

In this blog, we often dispense practical media relations or PR advice based on years of experience in the trenches of tech PR. Here’s a reminder for those just starting out in media relations. It’s probably the most fundamental rule of pitching media, but it needs repeating. Don’t be overly familiar.

Twitter 197

Twitter Ethics Pitching Product Launch 197

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. But that is the job of the media you are trying to reach, and what the media needs is an informational source – a press release. However, not all product or brand releases warrant a press release.

Examples 62

Examples Product Launch Data Report 62

Prohibition

AUGUST 25, 2023

Digital marketing encompasses a wide range of strategies and tactics aimed at promoting products and services through digital channels. These channels include websites, search engines, social media platforms, email marketing, and online advertising. Earned media coverage adds credibility and helps build brand trust and loyalty.

Retail 62

Retail Marketing Analytics Social Media 62

5W PR

JULY 7, 2021

This helps generate positive brand awareness and grow the company itself. Although big brands and corporations can afford to collaborate with professional PR agencies and have tailored campaigns, startups don’t usually have the budget to do the same. However, they can learn from others’ campaigns. Goals and Pitches. Reverse Pitching.

Publicity 88

Publicity Pitching Product Launch Viral 88

Prohibition

AUGUST 22, 2023

Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue. It is important to identify the social media channels that resonate most with your target audience and tailor your content accordingly. Building a strong brand image is essential.

Retail 62

Retail Marketing Measurement Product Launch 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. Influencer marketing is a powerful strategy that involves collaborating with influential individuals on social media to promote products or services. Firstly, it helps boost brand awareness.

Retail 62

Retail Marketing Advertising Advertising 62

Konnect Agency

FEBRUARY 26, 2021

Whether you love her, hate her or lie somewhere in between, it’s impossible to deny that Taylor Swift is so much more than a musician – she is also a brand and a true force of nature. Gone are the days when a brand can simply issue a press release and a single Instagram post and expect success. A Holistic Campaign is Key.

Brand 52

Brand Branding Marketing Storytelling 52