Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Where does psychology fit in?

Technology 77

Technology Training Data Consumer 77

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Brand 62

Brand Branding How To SEO 62

PR Fuel

APRIL 29, 2021

It takes between five and seven impressions before people remember your brand. About 94% of consumers show loyalty to brands that offer complete transparency. If consumers don’t know anything about your business, they might not choose you over another, more familiar brand. Give yourself the advantage instead.

Engineering 60

Engineering Consumer SEO Google 60

PR Fuel

JUNE 24, 2021

Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. When writing press releases, you need to: State the objective in a clear, concise way. Write in the inverted pyramid style. Use proper grammar and style.

Company 62

Company SEO Writing Engineering 62

5W PR

SEPTEMBER 14, 2020

In fact, local SEO And listing management are closely connected, because when the listings are complete and accurate, they improve the rankings in search engines. The local pages have to be found on their own, and through the national brand website, which means that the business has to localize the way that the website is coded.

Local 88

Local Marketing SEO Mobile 88

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. language models, AutoGPT can access websites and search engines to gather data and verify its accuracy. Fortunately, numerous resources are available to help you write an excellent prompt.

Tools 52

Tools Marketing Writing Resources 52

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. Then, you can generate more brand awareness and site traffic than ever before. Here are a few ways boosting SEO with press releases can benefit your brand and business. Generate Brand Awareness. Gain Backlinks.

SEO 52

SEO Engineering Google Consumer 52

Contently - Strategy

MAY 11, 2024

Recent research suggests so—particularly if you care about reaching younger consumers. Further, local SEO can help brands achieve higher conversion rates by targeting users in the immediate vicinity who are actively looking for products or services. So, what is local search optimization, and why is it important?

Local 90

Local SEO Strategy How To 90

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. When done right, it gives good exposure to your brand and can lead to more potential revenue. When done right, it gives good exposure to your brand and can lead to more potential revenue.

SEO 72

SEO Writing Engineering Product Launch 72

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service.

Trends 108

Trends Marketing Mobile YouTube 108

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Remote PR Jobs

SEPTEMBER 25, 2023

While it may sound complicated, it’s very simple: They connect brands with audiences. The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Trust is hard to gain but easy to lose.

Technology 100

Technology Publicity Pitching Trade Shows 100

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 101

Engineering Writing Mobile SEO 101

Cision

JUNE 5, 2017

People are constantly seeking inspiration from picking out dinner at the grocery store to replacing a broken couch to finding ways to wear a brand-new shirt. They’ll often turn to brands for new ideas which will help them with these purchasing decision. Write good, creative content. Easier said than done, right?

Pinterest 202

Pinterest Creativity Video Retail 202

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly. Live Nation Entertainment : [link].

Examples 225

Examples Insurance Insurance Fashion 225

PR Fuel

MARCH 22, 2022

You can boost brand awareness, website traffic, leads, and sales. Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind.

How To 101

How To Guidelines Writing Pitching 101

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social.

Writing 120

Writing Engineering Journalism Analytics 120

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. Press releases will help you generate brand awareness and website traffic. It can also help you control how consumers perceive your brand. Not sure how to write a release? Where consumers can buy the product.

Writing 52

Writing Small Business Product Launch Engineering 52

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. and ABC Brand Debut Wireless Earbuds.

Writing 40

Writing Wireless How To Travel 40

Critical Mention

SEPTEMBER 13, 2019

Doing so provides a better understanding of how your brand should move forward with online interactions. To start, you’ll need to make sure you are writing with voice search in mind. Plus, making your site ADA friendly also benefits your site’s rank on search engines. Keep SEO in Mind. Publish Evergreen Content. Until next time!

Marketing 92

Marketing SEO Radio Video 92

PR Fuel

JULY 7, 2021

Search engine optimization (SEO) can help your website rank higher on search engine results pages (SERPs). A higher ranking can help consumers find your business with ease. Keep reading to discover everything you need to know about press release search engine optimization. Generate Brand Awareness.

SEO 52

SEO Engineering How To Google 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 194

Writing Communications Marketing B2B 194

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. By addressing each point this way, we described how this success could only be attributed to the campaign at hand (and not any other marketing efforts from the brand). Visuals need to be on brand. Simplify, then simplify more.

Case Study 140

Case Study Study Video Writing 140

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. This can lead to higher brand recognition and increased sales. Some media will write a story inspired by your release. This enhances your SEO or search engine optimization. Press Still Matters.

How To 98

How To Newspapers Analytics SEO 98

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. That means you need to write messaging that’s completely client-concentric. The next time you write marketing copy: Use “you” instead of “we”. Write like you talk. Offer consumable content …. Guest Post by Monika Jansen.

Content Marketing 49

Content Marketing Marketing Brand Branding 49

Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations.

Publicity 52

Publicity Training Data Tools 52

Cision

NOVEMBER 29, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly. Live Nation Entertainment : [link].

Examples 167

Examples Insurance Insurance Fashion 167

PR Fuel

MARCH 8, 2022

Creating and distributing your own press releases can feel stressful and time-consuming. For example, perhaps you want to use press release distribution services to gain brand visibility. Then, you can generate brand awareness and recognition with your target audience. Not sure who to hire? Outline Your Goals.

How To 52

How To SEO Engineering System 52

Bianchi Biz Blog

DECEMBER 2, 2020

We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference. Ford Motor Co. 4 – Technology Trends and New Design Innovations. 5 – Green Tech.

Mobile 73

Mobile Trends Automotive Technology 73

PR Fuel

JUNE 9, 2021

Without press releases, you’ll need to find other ways to boost brand credibility and awareness. Consumers might turn toward your competitors instead. Then, you can boost brand exposure and reach new customers. Writing press releases can help you generate brand awareness and recognition. Make a List.

Small Business 67

Small Business How To Writing Conference 67

The Proactive Report

JUNE 17, 2018

91 percent of B2B brands and 86 percent of B2C brands use content as part of their marketing efforts. Why are these brands so content focused? Customers search for information when they’re considering purchasing an item, supporting a cause, making a decision, or working with or for a brand. 10X Content.

B2C 157

B2C Study Exercises Sports 157

PR 20/20

OCTOBER 11, 2018

Personalization: Powering intelligent consumer experiences. Node is an AI-powered discovery engine that connects people with opportunity at massive scale. CONCURED uses artificial intelligence to show marketers exactly what topics drive engagement and what to write about next. Production: Creating intelligent content.

Tools 71

Tools Marketing Enterprise Software 71

The Resolution Blog

JULY 9, 2018

Anna Hardman, Head of Consumer, Bottle PR As Anna explains, amplifying coverage is often forgotten, yet is a strategy that can dramatically increase the impact of your work. To hear the Guardian, BBC, or target market blogger write a glowing review of your product - well, it can just feel good. so great for brand positioning.

Retail 168

Retail Internal International Twitter 168

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Sword and the Script

NOVEMBER 26, 2016

In an age of ad blocking, brands have to transition away from solely sponsoring or being associated with the content their customers or prospects want or need. Instead, brands have to also produce the desired content. Big Brands: Content Marketing isn’t a Campaign, It’s a Culture. It’s well worth a read as well.

Brand 60

Brand Branding Content Marketing Film 60

Shift Communications

AUGUST 29, 2023

Now, in an emerging market, is the time for AI startups to kickstart a strategic AI-PR program, and mind the gap between industry and consumer awareness From mainstream media to trade press and corporate blogs, artificial intelligence (AI) and generative AI (genAI), in particular, seems to be everywhere. So, we conducted a consumer survey.

Survey 60

Survey How To Storytelling Corporate 60

PR Fuel

MAY 6, 2021

It isn’t, however, as simple as writing the first thing that comes to mind. Writing a press release is all about grabbing the reader’s attention and keeping it long enough to get your point across to them. The most difficult part of assembling an interesting, effective press release is the actual writing.

Examples 104

Examples Writing Product Launch Crisis Management 104