Contently - Strategy

JANUARY 25, 2023

When voice recognition technology first became popular, consumers used it to have funny conversations with AI or ask their Bluetooth speakers to play their favorite songs. Don’t panic—that doesn’t mean you need to abandon your current practices and re-write everything on your site. Write content that answers questions.

SEO 88

SEO How To Mobile Engineering 88

PR Fuel

AUGUST 26, 2021

About 80% of consumers prefer to learn about a business through custom content. Instead, you can focus on consumers who already want or need your business. Consumers can learn more about your business. In fact, consumers might think of you before your competitors. Consumers already trust the publications they read.

Engineering 105

Engineering SEO Consumer Content Marketing 105

ISEBOX

OCTOBER 10, 2016

And when it’s true, pull out your Personas and write a version of the release for each persona. The thing about writing multiple releases is to make the tone and angle fit who you’re sending it to. If The Personas Require Different Angles, Write Different Angles. The Well Written Press Release #3: Write for Personas.

Writing 70

Writing Technology SEO Engineering 70

Landis PR

NOVEMBER 26, 2022

A well-written press release helps you establish credibility and build trust with your consumers—a major factor consumers consider when buying. Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. Create Landing Pages. Conclusion.

Company 98

Company Communications Case Study Engineering 98

Stern + Associates

MAY 6, 2024

I started my professional journey as a writing and language arts tutor with a degree in education, discovering my passion for digital marketing by implementing content marketing and SEO best practices to grow my business—catching the marketing bug and never looking back.

Strategy 62

Strategy Marketing SEO B2B 62

Burrelles Fresh Ideas

JANUARY 23, 2024

Your marketing and public relations (PR) campaigns are vital methods of connecting and communicating with consumers. Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Where does psychology fit in?

Technology 77

Technology Training Data Consumer 77

Wadds Inc.

JUNE 19, 2023

There is also the need to engage with machines called prompt engineering which is the task of writing AI instructions. It was slow to adapt to the internet, search engine optimisation, and social media. The early signs are that history may be repeating itself.

Publicity 105

Publicity Policies Training Engineering 105

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Now more than ever, public relations recruiters prioritize writing skills. But some just entering our profession may be surprised by what type of writing a typical PR position requires. PR writing may not be what you think. Each requires different writing styles, though all feature the elements of persuasion.

Writing 147

Writing Storytelling Pitching Creativity 147

The Hoyt Organization

FEBRUARY 19, 2024

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. But what happens when you receive negative reviews?

Policies 91

Policies Construction Reputation Privacy 91

Landis PR

MAY 1, 2023

Generative AI tools can help with tasks such as brainstorming, copywriting, research, planning, and automating routine and time-consuming projects. language models, AutoGPT can access websites and search engines to gather data and verify its accuracy. Fortunately, numerous resources are available to help you write an excellent prompt.

Tools 52

Tools Marketing Writing Resources 52

5W PR

SEPTEMBER 14, 2020

In fact, local SEO And listing management are closely connected, because when the listings are complete and accurate, they improve the rankings in search engines. Additionally, the potential consumer tends to read an average of about ten reviews before deciding to trust the business. Landing Pages. Paid Search and Social Ads.

Local 88

Local Marketing SEO Mobile 88

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 101

Engineering Writing Mobile SEO 101

5W PR

OCTOBER 5, 2020

Businesses can take advantage of newsletters to keep themselves at the front of the mind of their consumers and establish their authority in the industry, by notifying their audience of products or services that might interest them. The trend has been reversed in the last few years. Some businesses can take advantage of this model as well.

Marketing 88

Marketing Engineering Education Advertising 88

PR Fuel

APRIL 29, 2021

About 94% of consumers show loyalty to brands that offer complete transparency. If consumers don’t know anything about your business, they might not choose you over another, more familiar brand. With repeat exposure, consumers will start recognizing your brand on sight. Not sure if you want to start getting press exposure?

Engineering 60

Engineering Consumer SEO Google 60

PR Fuel

JUNE 24, 2021

Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. When writing press releases, you need to: State the objective in a clear, concise way. Write in the inverted pyramid style. Use proper grammar and style.

Company 62

Company SEO Writing Engineering 62

PRSay

SEPTEMBER 11, 2023

In the past we’ve seen technology advancements take hold — from the steam engine to social media — but not until after it is broadly adopted, and issues arise, did people advocate for safety and regulation. The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI.

Enterprise 186

Enterprise Tools Technology Privacy 186

Critical Mention

JANUARY 9, 2019

Reaching out to people that are more likely to be receptive to your brand is more cost efficient, less time consuming and more sustainable in the long run. For example, with one influencer, you can conduct an interview, they can write a guest post for your blog, review your company, or even sign up to try out your product or service.

Trends 108

Trends Marketing Mobile YouTube 108

PR Fuel

JANUARY 3, 2022

With search engine optimization (SEO), you can ensure your press releases reach prospective clients. The next time a consumer needs your product or service, they’ll recall your press release and website. Boosting SEO rankings will also ensure consumers see your website first. Gain Backlinks.

SEO 52

SEO Engineering Google Consumer 52

Cision

APRIL 28, 2015

Your engine doesn’t perform well, it’s sluggish, and doesn’t get the mileage you expect. If you’re working on writing, practice the new technique in everything you write, including emails. Carry a notebook with you and write down those things that catch your attention. Do it every day.

Content Marketing 120

Content Marketing Marketing Engineering Film 120

Bianchi Biz Blog

FEBRUARY 20, 2023

I currently write for Automobile magazine, Autoblog , Popular Mechanics , TrueCar , PCMag.com , WardsAuto , SAE Engineering and others. But I’m proud of any story that helps people learn and understand the topic I’m writing about or is if helps a consumer make a better purchase.

Automotive 85

Automotive Meeting Media Mobile 85

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. Press release writing services will not only improve your brand’s image. Paying for a press release service may seem to be more expensive than writing the piece yourself.

SEO 72

SEO Writing Engineering Product Launch 72

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . The next time you’re writing a press release, consider these five tips and examples to help keep your headline short, sweet and to the point.

Writing 40

Writing Wireless How To Travel 40

PR Fuel

MARCH 22, 2022

Then, write your press release with that publication’s target audience in mind. If you want to ensure your release is picked up, dedicate time to the writing process. You can save time by writing press releases with the publication’s rules in mind. Then, write a fresh release for that publication.

How To 101

How To Guidelines Writing Pitching 101

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Remote PR Jobs

SEPTEMBER 25, 2023

The whole industry is based on trust -- brands trust consumer electronics agencies with their reputation, and journalists put their faith in PR professionals to provide them with relevant content. Instead, write a quality pitch email and keep your fingers crossed. Such requests often get ridiculed on social media.

Technology 100

Technology Publicity Pitching Trade Shows 100

PR Fuel

MAY 17, 2022

If you want to set your business up for success, you need to learn how to write a press release. It can also help you control how consumers perceive your brand. Not sure how to write a release? With these tips, you can learn how to write an online press release journalists will want to publish. The Underlying Purpose.

Writing 52

Writing Small Business Product Launch Engineering 52

Cision

JULY 26, 2016

In this interview, David discusses the importance of good writing skills, how technology has transformed the industry and how to stand out in today’s crowded marketplace. From there, you still identify where those audiences consume information – it’s just that a lot more of it these days is digital or social.

Writing 120

Writing Engineering Journalism Analytics 120

Shift Communications

NOVEMBER 14, 2017

Move over, engineers. As a technical writer at HubSpot with a writing background and an English degree, I’m no stranger to the age-old belief that creatives have no place in STEM. This approach to thinking, processing, and looking beyond what’s on the surface translates to accurate technical writing. By Abigael Donahue.

Engineering 87

Engineering Knowledge Base Software Creativity 87

Norton's Notes

MARCH 4, 2016

I received an email this morning from The Competition and Markets Authority( CMA ), that prickled my interest, it was about an SEO company that has been forced to cease writing fake online reviews for small businesses and remove those already posted.

Writing 28

Writing SEO Small Business Engineering 28

Bianchi Biz Blog

DECEMBER 2, 2020

We will continue to cover that, but we are starting to write about how Detroit automakers are moving forward. It’s interesting to see OEMs and the Tier 1s devoting so many resources to electrification in the face of consumer indifference. Ford Motor Co. 4 – Technology Trends and New Design Innovations. 5 – Green Tech.

Mobile 73

Mobile Trends Automotive Technology 73

Cision

DECEMBER 1, 2017

Usually, when the term “boilerplate” is applied to a piece of writing, it’s meant dismissively: “No need to read those terms & conditions you’re signing — it’s just standard boilerplate.” But they kick it up a notch, too, by focusing on their value to consumers. The Social Butterfly.

Examples 225

Examples Insurance Insurance Fashion 225

PR Fuel

JUNE 11, 2020

In this age of social media, you may wonder why your company should even bother to write and issue press releases. When a reporter covers your launch, interviews your CEO, or praises your service, consumers tend to have a higher degree of trust than when they get the information directly from the company. Others may run it verbatim!

How To 98

How To Newspapers Analytics SEO 98

Critical Mention

SEPTEMBER 13, 2019

To start, you’ll need to make sure you are writing with voice search in mind. Consumers are now conducting an incredible amount of their searches through hands-free features like Siri and Alexa, which are constantly at their disposal. Plus, making your site ADA friendly also benefits your site’s rank on search engines.

Marketing 92

Marketing SEO Radio Video 92

Landis PR

JUNE 26, 2023

AI-powered tools can automate tasks such as writing press releases, drafting media pitches, and creating social media content. AI algorithms can analyze vast amounts of data, including social media trends, news articles, and consumer behavior, to generate personalized content recommendations.

Publicity 52

Publicity Training Data Tools 52

Bianchi Biz Blog

MAY 3, 2021

I like writing about these new features and making them relatable and understandable, so people are excited when they seem them in their cars rather than put off. I want a story that lets me relate a car to the consumer who might buy it. I love cars, so I jumped on the opportunity and have been happily writing about cars ever since.

Automotive 86

Automotive Meeting Media Pitching 86

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 192

Writing Communications Marketing B2B 192

Cision

JUNE 5, 2017

Brands can be discovered in-store, through a search engine site, from a friend, or influencer, or on social media. The way it surfaces similar products to one a consumer is already viewing inspires them to look outside of their original purchasing scope. Write good, creative content. Fuel personalized discovery.

Pinterest 202

Pinterest Creativity Video Retail 202