Bianchi Biz Blog

NOVEMBER 6, 2023

Since I graduated in December 2021, I’ve been an associate editor within the engineering field, first for Microwave Journal and since January at EE World Online and all the sites it handles. Being that I’m fresh in the industry I haven’t gotten the chance to write many stories, so for now my most fun story is also the one I’m most proud of.

Meeting 92

Meeting Engineering Journalism Media 92

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. Nearly 90% of shoppers stay loyal to brands that share their values, too.

Writing 76

Writing How To Media Guidelines 76

Buzzstream

APRIL 25, 2024

Brand mentions are great. At 46:27 in this Google Office Hours episode , John Mueller explains that unlinked brand mentions don’t pass any SEO value. You rely on someone seeing your name, typing in your URL or searching for your brand name, and clicking on your site. Smaller brands might only get 2-3 unlinked mentions per year.

Branding 62

Branding Brand How To SEO 62

Contently - Strategy

FEBRUARY 14, 2023

Every second, more than 40,000 queries hit Google’s search engine. Since search is one of the most common ways for customers to find relevant answers to their problems or to find products, you must write your content with people’s search intent in mind. Writing for intent parallels writing for SEO.

Google 123

Google Engineering SEO Writing 123

Landis PR

MARCH 4, 2024

For example, if a trusted blogger writes that this product is really great – do you believe that writer or the marketing-speak on a company’s website? Showcasing your brand What you say and how you say it can support your brand personality. Is your brand quirky, fun and irreverent? Is your brand serious and scholarly?

Media Relations 107

Media Relations Media SEO Newspapers 107

ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 295

Leadership Industry Conference Trade Shows 295

Prohibition

MARCH 1, 2024

With the rise of AI-powered search engines, there is now a secret weapon: a research assistant that streamlines results for quick and effective story telling. It is important to recognise that AI is not a magic wand, but a tool that can be used to make writing more efficient, and factually correct. What’s worse? They can all differ.

Engineering 62

Engineering B2C Fashion Trends 62

Landis PR

NOVEMBER 26, 2022

Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Search engines are partial to well-written content; a good press release can help you rank and index well on search engines like Google. Leverage SEO in Press Releases.

Company 98

Company Communications Case Study Engineering 98

Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content. The Role of Video Content in SEO Today, 92.3%

SEO 84

SEO Mobile Engineering Ethics 84

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Content is one of the engines for thought leadership, and there are many ways to get the story out, from posting on the company website to being a part of a group like the Forbes Business Council. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. .

Leadership 170

Leadership Industry Conference Trade Shows 170

The Proactive Report

APRIL 27, 2018

Rank Fishkin is very smart when it comes to what’s happening in the world of Search Engine Optimization. Google has long said it’s an answer engine, rather than a search engine. What’s that you say – your PR team doesn’t know how to write meta tags? PR and the Future of Search.

SEO 100

SEO Mobile Engineering Google 100

Rock the Status Quo

JUNE 30, 2015

If you do anything in the digital space – PR, content marketing, search engine optimization, social media – the one thing that matters most is experience. In our industry, writing is one of those skills that can make or break career advancement. Attaching this multitasking mentality to improving your writing is important.

LinkedIn 100

LinkedIn Branding Brand SEO 100

The Proactive Report

NOVEMBER 10, 2016

According to the 2016 Global Trust Barometer search engines (read Google) are the first-used and most trusted media source. Yes, the public regards Google and other search engines as a media source. So how do you get your news and content displayed in these valuable search engines and new sites? MEDIA SOURCE.

Engineering 160

Engineering Google Banking Small Business 160

PR Fuel

AUGUST 26, 2021

In order to boost business growth, you’ll need to generate brand awareness first. You can appear in front of customers, boosting your brand visibility. Each outlet can help boost your brand’s visibility. Once you start appearing in front of customers online, brand awareness will grow. Influencer accounts.

Engineering 105

Engineering SEO Consumer Content Marketing 105

Onclusive

JUNE 21, 2017

The narrative is now primarily owned by the brand. Based on our data, some brands are starting to see more traction with their owned media than their earned media,” said Iliff. There’s no doubt that brand awareness has high value, but the phrase has become a bit of a catch-all for PR outcomes that haven’t been analyzed using hard data.

Storytelling 329

Storytelling SEO Community Engineering 329

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. They can also affect your search engine rankings, as Google considers the quantity and quality of your reviews when ranking your business. It gives you insights into customer concerns and perceptions about your brand.

Policies 97

Policies Construction Reputation Privacy 97

5W PR

NOVEMBER 7, 2023

While competition can be fierce, with the right strategy, brands can secure a place on these sought-after lists. Being included exposes products to potential customers who may not have discovered the brand otherwise. One highly effective way to showcase products and reach a broader audience is by securing a spot on holiday gift guides.

How To 78

How To Retail Pitching SEO 78

Deirdre Breakenridge

FEBRUARY 5, 2015

A Guest Post by Jeremy Miller, President, Sticky Branding . Sticky Branding by Jeremy Miller. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

Engineering 150

Engineering Writing Corporate Branding 150

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

In today’s digital landscape, content writing plays a pivotal role in attracting and engaging both human readers and search engines. This article presents eight practical and effective tips to help content writers strike the perfect balance between user-friendly content and search engine optimization (SEO) strategies.

Engineering 99

Engineering Writing Mobile SEO 99

5W PR

APRIL 8, 2021

A press release can be used to announce a new product or a new service, as it’s easy to distribute it to all major search engines and social media platforms, as well as journalists and news outlets, as this way the company is able to reach a larger number of people. Before Writing a Press Release. How to Write the Best Press Release?

Engineering 128

Engineering Writing Social Media Tools 128

Landis PR

MAY 1, 2023

language models, AutoGPT can access websites and search engines to gather data and verify its accuracy. Prompt Engineering To maximize your results with ChatGPT, it’s essential to craft an effective prompt, which is the information you provide when making your initial request. Built on top of the GPT-4 and GPT-3.5

Tools 52

Tools Marketing Writing Resources 52

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” Methodology After compiling our list based on the sites’ guest post lists, we also added our own sites by using Ahref’s Content Explorer. There is a right way and a wrong way to do it, however.

Analysis 90

Analysis SEO Guidelines Google 90

Critical Mention

JANUARY 16, 2020

Search engine optimization strategies are continuously evolving with search algorithm updates and popular changes in search trends. Doing so can positively influence search rankings and help move your brand higher on search results. Write a Compelling Meta Description. Share Tweet Share. Implement ADA-Friendly Features.

SEO 80

SEO Strategy Engineering Mobile 80

PR Fuel

DECEMBER 21, 2021

They go on to add that press releases are their most trustworthy source when it comes to brand-related information. That said, sending out regular updates via press releases ensures that you reach more potential customers through journalists who take interest in writing about your company. So, what is a press release?

Engineering 52

Engineering Writing Web Google 52

Sword and the Script

SEPTEMBER 26, 2017

In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Yet the cries for fostering more brand engagement persist and it’s rapidly becoming a no-win situation for marketing. In fact, engagement on social media has never mattered less for a brand.

Social Media 115

Social Media Branding Brand Media 115

Burrelles Fresh Ideas

JANUARY 23, 2024

Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. However, teaming up with machine learning engineers to tailor tools to your specific PR goals can be a wise move. Where does psychology fit in?

Technology 76

Technology Training Data Consumer 76

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Branding 111

Branding Brand LinkedIn Instagram 111

PR Fuel

JANUARY 24, 2021

There are a lot of online guides that can help you write a press release yourself. It has unique writing conventions when presenting facts. When done right, it gives good exposure to your brand and can lead to more potential revenue. When done right, it gives good exposure to your brand and can lead to more potential revenue.

SEO 68

SEO Writing Engineering Product Launch 68

PR Fuel

JUNE 24, 2021

Writing in a journalistic style can take years of practice. Instead, hire an experienced, professional writer who understands how to write with publications in mind. When writing press releases, you need to: State the objective in a clear, concise way. Write in the inverted pyramid style. Use proper grammar and style.

Company 61

Company SEO Writing Engineering 61

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. What is Search Engine Optimization? Brand Visibility.

SEO 52

SEO Engineering Web Trade Shows 52

Prohibition

DECEMBER 12, 2023

The Magic Write tool impressively transforms any piece of written content and adjusts the brand voice according to what you want. Don’t neglect brand guidelines. Make sure to set clear parameters for the AI model to ensure the generated content reflects your brand’s values, tone of voice and style. Don’t overlook context.

Guidelines 62

Guidelines B2C Tools Creativity 62

Beyond PR

JULY 19, 2016

Writing a short press release headline that packs an informative punch isn’t easy. Our SlideShare How to Write Press Releases notes two rules of thumb for headline length: . This may sound simple enough, but your headline can double in length when trying to accommodate brand guidelines. and ABC Brand Debut Wireless Earbuds.

Writing 40

Writing Wireless How To Travel 40

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

PR 20/20

JANUARY 16, 2023

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Ann Handley , the author of Everybody Writes , heads up content at ‘Profs. Buffer authors do their research, writing in-depth posts with ample resources to back up their intelligence.

Blogging 52

Blogging Marketing Pinterest SEO 52

PR 20/20

FEBRUARY 3, 2020

That means brands need a way to blog quickly, consistently, and at scale, without a loss of quality. They also need to blog intelligently, writing about topics that actually produce results. On top of it all, brands must hire and manage talented teams to execute this process. Write data-driven narratives in seconds.

Blogging 73

Blogging How To Engineering Tools 73

PR Fuel

APRIL 29, 2021

It takes between five and seven impressions before people remember your brand. About 94% of consumers show loyalty to brands that offer complete transparency. If consumers don’t know anything about your business, they might not choose you over another, more familiar brand. Immediate Exposure. Increased Sales Potential.

Engineering 60

Engineering Consumer SEO Google 60

Waxing UnLyrical

NOVEMBER 2, 2016

So the next time you’re giving a talk, writing your blurb on the company website or even just updating your LinkedIn profile, consider taking a few easy steps to pump up your bio: 1. They might be able to provide some insights that could inform your writing. What tips would you give others when writing their bio?

Writing 40

Writing LinkedIn Radio Examples 40