NewsWhip

MARCH 23, 2023

Thanks to advanced technological developments by larger companies, and the launch of platforms such as OpenAI’s ChatGPT , AI has become accessible to the larger population. We took a look at brands using AI to their advantage, as well some organizations that haven’t been as lucky, and how the public have reacted to those developments.

Brand 78

Brand Branding Film Reddit 78

PR in High Definition

MARCH 12, 2019

The following year I get a Gmail account – it’s invite-only, but a guy on my PR postgrad has access.That wasn’t my first experience of the internet , which involves murky IRC chatrooms, but it marks a point when I started to realise the potential of the web. In 2004, the web was barely relevant to my life.

Web 54

Web Energy Software Instagram 54

Presspage

MAY 31, 2023

Today's landscape In today's fast-paced digital world, effective brand storytelling holds immense importance. With the advent of social media, instant communication and the scattered media landscape, companies face the challenge of maintaining control over their brand narrative.

Brand 78

Brand Branding Storytelling Software 78

Stephen Waddington

SEPTEMBER 5, 2018

The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. The technology is stuck firmly in public relations and marketing departments as a reputation and marketing insight tool. unsplash-logo Rahul Chakraborty.

Web 68

Web Social Media Tools Enterprise 68

NewsWhip

JUNE 4, 2020

We looked at the top technology publishers for the last year, ranking them by overall Facebook engagement. . We are going to begin with technology publishers. The top technology publishers of the last year. Top technology content. The post These were the top technology publishers in 2020 appeared first on Newswhip.

Technology 78

Technology Analysis Privacy Facebook 78

ImPRessions - Crenshaw Communications

JANUARY 24, 2022

New York, NY, January 24, 2022 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B, ad tech, and SaaS technology brands, today announced record increases for 2021 and personnel moves to support continued growth. Cliff Maroney has been promoted to Vice President.

Report 156

Report Communications B2B Enterprise 156

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. But understand: having a vision of your brand’s status that is misaligned with reality can cause you and your team to make poor business decisions.

Brand 231

Brand Branding Employee Data 231

ImPRessions - Crenshaw Communications

OCTOBER 14, 2021

New York, NY, October 14, 2021 — Crenshaw Communications , a leading New York-based public relations agency specializing in PR for B2B and SaaS technology brands, today announced key personnel moves in support of its growing ad tech PR unit. Caroline Yodice named Director of Ad Tech to support expanding client roster.

B2B 170

B2B Leadership Technology Web 170

Agility PR Solutions

FEBRUARY 21, 2024

Blockchain technology is kickstarting the next technological revolution, and innovators everywhere are looking for a way to cash in.

Community 101

Community Web Technology Tools 101

Sword and the Script

JUNE 8, 2019

How many people think of technology when they hear the word innovation ? While technology can certainly change how we do marketing, it’s still reliant on creative inputs. Forrester’s Jay Pattisall discusses the ‘sea of sameness’ effect that brands now face in a recent article entitled ‘ Is Your Brand Desperate to Differentiate ?’”.

Creativity 79

Creativity Technology Marketing Web 79

Onclusive

SEPTEMBER 7, 2021

PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. Social media Social media provides a great opportunity to amplify your earned media content.

Measurement 356

Measurement SEO Web Social Media 356

Stephen Waddington

JUNE 30, 2021

Data on the adoption of voice technologies by consumers is hard to find. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US.

Hotels 138

Hotels Travel Privacy Engineering 138

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one.

Reddit 178

Reddit Software B2B Technology 178

Remote PR Jobs

SEPTEMBER 25, 2023

Skilled practitioners can seize the moment, with help from technology for metrics and scale. PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews and media profiles will earn the credibility that comes from implied endorsement by recognized third parties.

Mobile 100

Mobile SEO Reputation Web 100

Prohibition

FEBRUARY 14, 2023

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Role of Tech PR in promoting technology companies Tech PR plays a vital role in promoting technology companies.

Strategy 62

Strategy Brand Branding Technology 62

Shift Communications

MARCH 28, 2016

At the recent MarTech San Francisco conference, Scott Brinker revealed the marketing technology stacks of 41 different companies. Where does public relations fit into the marketing technology landscape? Everywhere and nowhere, because public relations is not a technology. Public relations isn’t a technology.

Technology 60

Technology Publicity Marketing Software 60

ImPRessions - Crenshaw Communications

OCTOBER 5, 2020

New York, NY, October 5, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in B2B technology PR, has earned a top award from the Public Relations Society of America New York (PRSA-NY) in the B2B PR category for its outstanding campaign on behalf of Event Success Platform, Bizzabo.

Communications 156

Communications B2B Web Conference 156

Contently - Strategy

MAY 13, 2024

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

Content Marketing 116

Content Marketing Privacy Marketing Google 116

Remote PR Jobs

SEPTEMBER 25, 2023

However, there are some basic principles of PR that have held true over the years, regardless of how much communications channels and technology have changed. Learn How To Brand And Speak About Yourself PR and media strategy aren't spectator sports. Sasha Berson, Comrade Web Agency 3. Here is what they said: 1.

Agency 100

Agency Energy Sports Reputation 100

NewsWhip

NOVEMBER 3, 2021

With that in mind, we looked back at the year to identify the top stories about brands and see what lessons we could draw from them. . Key takeaways from the top brand stories. The top brand story of 2021, having generated nearly 1.3 CEOs/execs were the primary focus on 40% of the top 10 brand stories. Daily Wire.

Brand 88

Brand Branding Healthcare Report 88

NewsWhip

AUGUST 18, 2021

Either way, it has the capacity to drive huge amounts of public and media attention across the web and social, so in this analysis we’re going to look at some of the trends we’ve seen in 2021 so far, beginning with web coverage. Artificial intelligence on the web.

Company 148

Company Web Ethics Analysis 148

Onclusive

DECEMBER 6, 2017

For example, if a PR pro gained coverage for their brand in Forbes, they may report the circulation of Forbes as the potential audience size that saw the message. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Spot brand & revenue indicators. Quantify the buzz.

Strategy 294

Strategy Data-Driven PR Measurement Enterprise 294

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. It’s easy to be diverted by the latest shiny object.

Analytics 170

Analytics Tools Social Media Trends 170

Ethical Voices

JANUARY 26, 2023

What are the ethics considerations of mascots, brand ambassadors, and cartoon characters. In this case, M&M has (at least temporarily) replaced technology (animated characters) with a human because of the divisiveness the characters were driving? Should you buy your company’s data for sale on the dark web?

Ethics 93

Ethics Case Study Web Technology 93

Burrelles Fresh Ideas

JANUARY 23, 2024

Just as a turn of phrase can shift consumer trust in a brand’s favor, a misjudged tone in the brand voice can also derail your efforts. Before we look at the intersection of machine learning and psychology, it’s important to consider how the technology can make a difference in PR and marketing campaigns.

Technology 77

Technology Training Data Consumer 77

ImPRessions - Crenshaw Communications

FEBRUARY 20, 2019

Sure, it’s only February, but if a technology company is serious about a consistent thought leadership drumbeat at industry conferences, its PR team needs to be nailing down third and fourth-quarter events now. But note that tech solution providers must bring a brand client co-speaker along to be considered for the agenda.

Conference 173

Conference Leadership Sports Policies 173

NewsWhip

FEBRUARY 15, 2024

When 25% of your brand’s value is tied to its reputation with the public, how can you make sure you’re being proactive when it comes to your brand and media monitoring efforts? Using our proprietary technology, we’re able to tell you how much a given article is expected to grow in the next 24 hours. This has two main functions.

How To 78

How To Reputation Analysis Technology 78

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. This is where the power of Responsive Web Design (RWD) comes in. As the world increasingly goes mobile, so shall the technology.

Web 40

Web Mobile SEO Technology 40

NewsWhip

NOVEMBER 22, 2022

In the 21st century, communications teams are responsible for so much more than just promoting a brand’s image. Analytics, hard data, and predictive insights are needed so that comms teams can measure what the media is saying about their brand and how the brand is being perceived by the public.

Data 78

Data Analytics Measurement Technology 78

Burrelles Fresh Ideas

MAY 14, 2024

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Keeping up with the latest social media dialogue about your brand or business is crucial in PR. Social media has become an inseparable part of daily communication between people and businesses.

Social Media 93

Social Media Media Video SEO 93

Agility PR Solutions

APRIL 7, 2019

It supersedes enhancing a brands reputation, and has transcended into connecting emotionally with the public. Since the emergence of people orientation technology (web 2.0), businesses have changed radically. For your brand to grow, it is important to stay on top of the digital trends. In 2018, the […].

Trends 119

Trends Web Reputation Technology 119

Flack's Revenge

DECEMBER 7, 2020

I like “secret sauce” Most who work in IT understand that this refers to the magical ingredient that sets a technology or solution apart. When was “secret sauce” first used to describe information technology? Years earlier, Cisco became a giant and established the web router category via its packet routing algorithms.

How To 194

How To Wikipedia Engineering Web 194

Landis PR

FEBRUARY 5, 2024

It encompasses the creation of a compelling brand image, fostering trust among the intended audience, and securing a solid position within the industry. These methods aim to build brand awareness, engage stakeholders, and create a narrative around your startup. Strong Network: Collaborations with tech providers and industry experts.

Publicity 59

Publicity Privacy YouTube Analysis 59

PRSay

JANUARY 29, 2019

According to a study published in the Daily Mail , employees are connected to technology at work for an average of 12 hours per day. When Graham joined Amazon Web Services in 2016, there were 10,000 employees. According to SproutSocial research, 49 percent of people read 111 words or less on web pages. Do fewer things better.

Tourism 150

Tourism Employee Web Travel 150

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging.

Media Relations 156

Media Relations Media Print Software 156

NewsWhip

NOVEMBER 15, 2023

Imagine starting your day with a detailed overview of your brand, or the topics you’re interested in — whether that’s politics, tech regulation, or product innovations, or even all of the above — delivered to you on a schedule that suits you and giving you a head start on your work.

Guidelines 97

Guidelines Ethics Analysis Trends 97

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Advancements like 5G, robotics, AI, and mobile technology infrastructure give it an edge. Beyond culture and language, technology trends are distinct in many APAC countries.

Mobile 156

Mobile Local Technology Trends 156