ImPRessions - Crenshaw Communications

SEPTEMBER 16, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . PR opportunities. Great company. Content that has legs.

Leadership 295

Leadership Industry Conference Trade Shows 295

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Sword and the Script

JANUARY 9, 2024

HARO is a name universally recognized brand, so the rebrand doesn’t make sense to me at all. For example, I just pulled up a HARO email as I write this and found a query looking for case studies on CRM implementations. Contact me at frank-at-swordandthescript-dot-com for an introductory call. In remembrance. Mark was 68.

Brand 147

Brand Branding Reddit Pitching 147

The Hoyt Organization

FEBRUARY 19, 2024

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. It gives you insights into customer concerns and perceptions about your brand.

Policies 97

Policies Construction Reputation Privacy 97

Remote PR Jobs

SEPTEMBER 25, 2023

Journalists get a more well-rounded story and brands get earned media coverage. Through HARO, you or your brand can become the go-to source about a particular topic. You can also use the service to build rapport with journalists and strengthen brand reputation, with the possibility of growing quality backlinks.

How To 100

How To Media Pitching Reputation 100

PR Fuel

JANUARY 15, 2021

One of the best ways to promote your brand is by writing a press release. A press release is a short statement that has a lot to say about your brand. It’s a published statement that celebrates a milestone from your brand. It can also defend your brand’s reputation during a crisis. Key Takeaways.

Writing 59

Writing Product Launch Examples Consumer 59

Onclusive

AUGUST 22, 2017

The flipside of earned media is owned media: publishing content on brand-owned channels such as a customer-facing blog, Medium publication, and the like. The PR pro either writes some of this content themselves or helps drive strategy with a team of writers/editors and/or guest blog contributors. Owned Media/Content Strategy.

Media Training 397

Media Training Crisis Communications Conference Training 397

ImPRessions - Crenshaw Communications

SEPTEMBER 15, 2022

Speaking at an event offers instant credibility and a chance to build a reputation as an expert resource. Additionally, the PR team can write a news release about the speech or post it on the company site to garner clicks and exposure. . PR opportunities. Great company. Content that has legs.

Leadership 170

Leadership Industry Conference Trade Shows 170

PR Fuel

MARCH 8, 2021

Having your brand featured in a major media publication can mean thousands of dollars in sales. And how do you encourage journalists to write about your products or services? You write effective and attention-grabbing press releases. Every organization has a different way of writing press releases. Short and Sweet.

Writing 52

Writing Software SEO Brand 52

Critical Mention

AUGUST 6, 2020

A media contact database is an essential tool for PR, communications, investor relations and marketing professionals looking to reach out to media contacts and outlets. But as with most tools, simply using a media contact database isn’t good enough – PR and communications pros need the right database. Outlet name.

Media 104

Media Radio Local Tools 104

Sword and the Script

MARCH 5, 2024

I skipped this monthly column in February because there wasn’t anything to write about. In 2022, Onclusive, formerly known as Air PR , was acquired by a private equity firm , which also acquired Kantar Reputation Intelligence, PRgloo and merged them under the Onclusive brand. Here’s a screenshot.

Software 125

Software B2B Pitching Data 125

Sword and the Script

JUNE 6, 2023

The survey found: 57% are crafting pitches; 48% are writing copy for social media; 48% are writing press releases; 44% are using it for research; and 25% say they are using it for strategy and planning. One AI tools surfaces relevant media contacts based on your pitch or press release – and strives to predict how it will be received.

Survey 144

Survey Software B2B Pitching 144

PR Fuel

MAY 5, 2022

Keep reading and grow your business’s brand reputation today! To have your news release reach the right people, you must write for your target audience. A press release typically takes the form of a short statement in writing. That’s where our writing services come in to help. What Is a News Release?

Small Business 91

Small Business Comparison Writing Reputation 91

Contently - Strategy

APRIL 19, 2021

At first glance, TikTok’s audience, which skews younger, may not seem like the ideal place for a B2B brand. Educational content also works, taking the form of basic advice for topics like writing resumes and learning about the stock market. Now comes the big question: Should B2B brands use TikTok? It depends.

B2B 111

B2B Brand Branding B2C 111

Critical Mention

OCTOBER 11, 2019

Today’s organizations can help build their brand by garnering and distributing earned media, because earned media can have significant influence on brand reputation. Paid and owned media are important, but brands can get tremendous value from disseminating earned media coverage and encouraging others to do the same.

Brand 81

Brand Branding Media Case Study 81

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

To get there, PR teams must have a deep understanding of business objectives, the target audience for the brand or message, and the best ways to reach them. The internet and social platforms are key tools for storytelling, brand management and connection. A strong network of media contacts is still crucial for PR professionals.

Analytics 170

Analytics Tools Social Media Trends 170

PRSay

JUNE 21, 2022

In fact, an overwhelming percentage of our client contacts are women, too. Our reputation for this approach even led leaders of San Francisco Pride to ask us to lead their communications program for the first real Pride march since the pandemic. His writing has appeared in Adweek, Forbes, the Dallas Morning News and PRWeek.

Crisis Communications 174

Crisis Communications Course Crisis Communications 174

Cision

JULY 13, 2017

At first, I like to know if the brand has any upcoming promos so I know if I can stay within the timeline. And, please send links to the brand’s page. Many times I have to Google the brand and try to find them when no links are in the pitch. Create a solid plan for the brands you represent first.

Pitching 233

Pitching How To Real Estate Twitter 233

5W PR

MAY 26, 2021

With business models changing to online, it’s high time that companies invested in public relations strategies which create and maintain their reputations. Increasing Brand Credibility. It’s what makes people trust a particular brand more than another. Increasing brand credibility is not as easy as it may seem.

Publicity 88

Publicity Reputation Advertising Advertising 88

5W PR

APRIL 8, 2021

Before Writing a Press Release. Are you aiming to create brand awareness of your website or products? Once you know your purpose and the 5 W’s, you are ready to write. Johnson also recommends including a short description of your company and its products, social media platform links as well as contact information for reporters.

Engineering 128

Engineering Writing Social Media Tools 128

Stern + Associates

MARCH 17, 2023

In an era of more news and fewer reporters, the direct line between journalist and PR contact is often weaker. That’s why the core of our media relations strategy isn’t the pitching or writing but the storytelling. The post 3 Media Relations Opportunities for 2023 appeared first on Stern Strategy Group.

Media Relations 105

Media Relations Media Storytelling Report 105

PR Fuel

OCTOBER 26, 2021

Writing a press release and distributing it through appropriate channels will gain you valuable exposure. You can use your press release to establish a reputation as an expert in your field. As you build a reputation as an authority in your field, you’ll be able to communicate the value proposition of your products and services.

Writing 95

Writing Consumer Small Business Reputation 95

Presspage

NOVEMBER 20, 2018

Not long ago, a brand newsroom editor pushed positive but often bland, corporate-toned pieces to the brand’s newsroom. And while each company may have a different purpose or strategy for the newsroom, the ultimate goal remains the same — to communicate on behalf of the brand to its external audiences.

Brand 60

Brand Branding Journalism Product Launch 60

Cision

FEBRUARY 22, 2017

Approximately 79% of American consumers interact with brands on social media at least once a day, and nearly a third use social media to browse for new products to purchase. It’s important to reach those who are already following you to share new updates and put your brand back on your existing followers’ radar.

How To 245

How To Media Report Interviews 245

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2019

In my sector of tech PR , reporters rely on us to connect them with brands and keep them in the know about upcoming news. Based on interviews with my favorite media contacts, here are four tips for doing just that. PR people often don’t understand the journalist writing processes. Do your research. Learn the media process.

Media 218

Media Pitching Report Education 218

Melissa Agnes

MARCH 5, 2014

All too often, we have seen dishonest companies damage their competitors’ reputations online by making (or hiring someone to make) a series of false statements on review-based websites. Additionally, you can contact the website, or website host, and explain how the information violates their terms of use and request they remove it.

How To 219

How To Reputation Engineering Advertising 219

ImPRessions - Crenshaw Communications

JANUARY 29, 2019

They shouldn’t be vaguely defined as in “increased visibility” or “enhanced reputation” because those are too broad. The best plans also start with a thorough brand communications audit that includes insights into customer, channel partner, and employee perceptions of the business or its products.

Strategy 265

Strategy How To Resources Employee 265

Prohibition

OCTOBER 10, 2022

The objective is usually to either drive sales, generate leads or build brand awareness and reputation. When people think of content marketing, usually the first thing that springs to mind is writing of some form. Get in contact today to find out how we could help you. What are the different types of content marketing?

Content Marketing 62

Content Marketing Marketing Strategy Tools 62

Burrelles Fresh Ideas

SEPTEMBER 26, 2023

When considering how to make a brand stronger, business leaders often look to operational influences. Yet, public relations (PR) and communications efforts have significant potential to bolster a brand. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

Community 90

Community How To Marketing Data 90

Sword and the Script

AUGUST 30, 2022

The corporate reputation sector saw some consolidation this week, as Signal AI, which bills itself as a global external intelligence company, acquired KELP Inc., a reputation platform,” according to reporting by Ray Shultz for Media Post. Signal AI Acquires Kelp . Terms were not disclosed.”. That’s good work right there, Propel.

Publicity 85

Publicity Survey Enterprise Pitching 85

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You write and publish whatever content you want on Facebook, Instagram, and Twitter. You don’t have to convince a journalist to write your story. Reputation and Brand Management.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

5W PR

SEPTEMBER 14, 2020

This means that businesses first have to assess the details of all local data points, including the name of the business, the address, the business hours, and the contact information. Reputation Management. Landing Pages. Mobile-friendly landing pages are another essential when it comes to successful local marketing campaigns.

Local 88

Local Marketing SEO Mobile 88

Doctor Spin

APRIL 5, 2023

The media and potential customers often overlook small businesses without a well-known brand. Reputation —Reputation plays a huge role in public relations for small businesses. A negative review or comment online can quickly spread and damage their hard-earned reputation within their community or industry.

Small Business 52

Small Business Strategy eBook Reputation 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Buzzstream

JANUARY 22, 2024

We looked for sites with clear signals that they accepted guest posts, such as post titles and URLs with the words “contribute” or “write for us.” So, you’ll also need to judge the quality of the writing itself. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites.

Analysis 90

Analysis SEO Guidelines Google 90

PR Fuel

MARCH 14, 2021

Do you need to boost your SEO as well as your brand’s authority at the same time? Not only will you pique the interest of journalists who may want to write a story on your business, but you’ll also be able to attract the attention of qualified leads. Brand Visibility. Brand Visibility. Increase Credibility.

SEO 52

SEO Engineering Web Trade Shows 52

PR Fuel

MARCH 2, 2021

Outsourcing press releases to a marketing agency can benefit your entire brand. Writing press releases requires a specific approach. ” They focus on the five W’s, proper grammar, style, and format to write effective press releases. Most journalists use the inverted pyramid writing style. Still on the fence?

Writing 52

Writing Agency Energy Meeting 52