The Hoffman Agency

NOVEMBER 13, 2023

A challenge Brenda faces every day is the caution that Chinese brands have when working with global correspondents — especially those writing for news agencies that are blocked, like Reuters. This can worry Chinese brands, which, due to the business culture, prefer to have control over the editorial process. billion users.

Local 36

Local Agency Government Travel 36

ImPRessions - Crenshaw Communications

MAY 18, 2018

While top-tier marketing and advertising are valuable, associated PR campaigns can help propel a brand to the next level of emotional attachment. You feel connected to these brands. Some customers are initially attracted to certain brands because they like their ad message. 4 ways PR creates brand attachment.

Brand 149

Brand Branding Storytelling B2B 149

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity.

Film 127

Film Marketing Sports Hotels 127

Stephen Waddington

JUNE 30, 2021

Popular applications include search, information, entertainment and travel. It’s an area of the media and technology that organisations such as Ofcom or ONS don’t yet track. Users need more support from brands and creators, with the majority (76% in the UK) relying on trial and error to find experiences. vci-2021.

Hotels 138

Hotels Travel Privacy Engineering 138

Burrelles Fresh Ideas

MARCH 5, 2024

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

Media 98

Media Nonprofit Pitching Analytics 98

PR for Anyone

FEBRUARY 14, 2024

As a teenager, she traveled to Napa and then Bordeaux, France to study the trade before returning and running her family’s vineyard in Virginia. In 2018, Rachel co-founded Oceano, an award-winning brand within the industry. Connecting with locals enriched Rachel’s experience and helped her navigate life in Bordeaux.

Study 130

Study Travel Film Industry 130

David PR Group

MARCH 16, 2020

Aside from its medical consequences, COVID-19 has the potential to hurt or even destroy your brand. The main one: If VRBO, which is owned by Expedia, doesn’t fully refund travelers impacted by COVID-19, the brand will likely not survive this crisis. Being unreasonable during a time of national emergency is not soon forgotten.

Communications 106

Communications Brand Branding Policies 106

Critical Mention

OCTOBER 1, 2018

Unless you are one of the “big boys” with an internationally recognized logo like Coca-Cola or McDonald’s, you’ll need to localize your logo for the foreign audience you seek. Reputable translation/localization services like The Word Point are a great resource. The colors. SCHEDULE A DEMO.

Local 65

Local How To Internal International 65

Konnect Agency

JULY 23, 2020

Navigating social media, let alone the world in 2020 is no easy task. Konnect Agency is here to help you navigate these uncharted marketing territories as your go-to resource for all thing’s social media, public relations, marketing, and more! Often times brands have ads that are “always-on” and running year-round.

Social Media 52

Social Media Media Creativity Advertising 52

Communications Conversations

JULY 11, 2017

And, I see no end in sight as brands find new and interesting ways to partner and work with influencers ( including agencies using influencers as creatives ). Have a “personality fit” with your brand (i.e., Create content that excites your brand, and your customers. Influencer marketing. So hot right now. Tom Horgen.

Instagram 122

Instagram Brand Branding Local 122

Burrelles Fresh Ideas

JANUARY 2, 2024

I recall working on a website project for a local bakery. For instance, when I was optimizing a travel blog, AI tools helped us create personalized content based on the reader’s past interactions, increasing both stay time on the site and conversion rates. Leveraging social media for SEO.

SEO 84

SEO Mobile Engineering Ethics 84

PR Fuel

MAY 31, 2022

Negative information about your business can travel quickly, and crisis management is critical. The quicker you get the correct information through traditional and social media channels, the less ‘misinformation’ that will exist. Be wary that information will travel fast through social media.

Crisis Management 96

Crisis Management Crisis Local System 96

Cision

JULY 27, 2016

In this interview, Monique discusses how to successful plan events, how social media can benefit your organization and how to create messages that resonate. My dad, Dr. Michael LeNoir, is a pediatrician and allergist who has always had a particular interest in media. How does social media affect UNCF’s mission and goals?

Nonprofit 120

Nonprofit Local Travel Social Media 120

Landis PR

APRIL 29, 2024

Finland is looking for investments particularly in bio & circular economy, cleantech, health & wellbeing, ICT & digitalization and travel. The Most Popular Social Media Channels in Finland Youtube : 4.46 A good place to meet younger decision makers and social media influencers. million users TikTok : 1.64

Radio 64

Radio Pinterest Television Government 64

Cision

APRIL 28, 2017

What are some of the differences in building a communication strategy on a national level compared to a local level? However, one key difference that comes to mind is how the data is used to inform a campaign from national to local. Not applying the same energy and creativity to their brand/company as they do to their client’s needs.

Local 227

Local Energy Agency Policies 227

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

More and more organizations are turning to top PR agencies to help them craft their narratives, build their brand, and be seen in a world where everyone is fighting for visibility. How many clinics, hospitals, and healthcare offices are in your local area alone? What is the local community like? Chances are, you’re wrong.

Industry 52

Industry Real Estate Healthcare Tourism 52

Stephen Waddington

APRIL 14, 2020

The conclusion to the story of the digitisation of news media may only take a matter of months. Newspaper circulation during the COVID-19 crisis has been hit by as much as a third by newsagents closing and a reduction in footfall on the high street, across travel hubs and in supermarkets.

Print 102

Print Newspapers Crisis Local 102

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. I am also excited to lead a team of extremely talented individuals and to work with some of the most respected brands in America. It is a lot more integrated, targeted and localized. and in local communities.

Public Affairs 227

Public Affairs Local Education Policies 227

Cision

DECEMBER 22, 2016

Caroline Michaud, Vice President of Corporate Communications and Public Relations at PHG Consulting, says to be competitive, clients must determine their specific brand and strategically position themselves in the marketplace. What are some of the biggest PR challenges travel brands and companies face?

Tourism 120

Tourism Travel Conference Crisis 120

NewsWhip

OCTOBER 24, 2022

Social media has become a huge part of digital journalism — something which Condé Nast’s Roberta Cianetti knows all too well. We chatted with her about her experiences at Condé Nast Italia, where she serves as the Social Media Director. Trend spotting in journalism. Roberta explains.

Data 68

Data Trends Journalism Print 68

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate.

Real Estate 120

Real Estate Agriculture Local Technology 120

Waxing UnLyrical

SEPTEMBER 19, 2012

In addition, Wiser also conducts local meet-ups around the world. WiserLocal is a local face-to-face gathering, supporting collaboration across sectors working towards social change. Using Social Media For Sustainability: WiserEarth Does It, And Well. Readers: what you think about this community?

Social Media 83

Social Media Media Community Local 83

Business Wire

APRIL 25, 2017

For a brand looking to amplify their latest announcement, there is no doubt that being featured on the program creates greater access to wider audiences, making a strong visual impression on potential clients and customers. Visual news highly increases a brands chances of landing on a visual news show.

Television 156

Television Video Travel Analysis 156

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Digital marketing- and social media agencies. With the rise of digital PR and social media marketing, agencies specializing in these areas often hire entry-level PR professionals.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Cision

NOVEMBER 11, 2016

At Crenshaw, you work with a variety of brands and businesses. What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. How can brands keep up?

Communications 253

Communications Data Local Survey 253

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. What are the biggest pitching mistakes brands make? How do you create and adapt a global communications campaign for a brand?

Leadership 120

Leadership Local Pitching Social Media 120

Solo PR Pro

JANUARY 17, 2023

After an exploratory phase, I wrote a business plan and began building a brand. I loved that job for 10 years and had been promoted to a division manager position, which required extensive travel. Although being laid off was devastating, it gave me an opportunity to reframe my priorities and stop traveling regularly.

Agency 108

Agency Travel Groups Community 108

Cision

MAY 10, 2016

Your audience is accessing your brand story in new and different ways, and if you aren’t reaching them in the right way, they aren’t going to listen to you. Francis College, says transmedia storytelling is the path brands need to take. What do you think is the biggest challenge facing brands today? But what is the right way?

Storytelling 120

Storytelling Customer Service Travel Instagram 120

Cision

MARCH 24, 2016

A boutique agency that shares your passions and has established relationships in your industry can provide a great boost to your brand, but part of authenticity is also having hands on deck in the cultural centers that cater to your target audience. Donate the rest to local charity projects. Authenticity is key to successful PR.

Local 120

Local Agency Policies Travel 120

5W PR

APRIL 4, 2017

In small communities near a significant tourist attraction, there are built-in approaches that can be shared on websites and social media. Offer them something special for doing so – maybe five free postcards or two-for-one coupons to a local bakery. Do something special after they leave. PR Benefits.

Hotels 74

Hotels Local Travel Social Media 74

Cision

JUNE 22, 2017

Since then, his work at MCS has included the successful implementation of PR activities through the many stages of a drug’s lifecycle including early clinical trial data, FDA approval, direct-to-consumer and reinvigorating older brands. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns.

Healthcare 266

Healthcare Analytics Agency Trends 266

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. What are brands doing differently today? What is your secret to Public Relations and media relations success? What has stayed the same?

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

JUNE 6, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . Social media professionals agree. When Altimeter polled social media communicators, they found: 35 percent of social media professionals already have a mature influencer program.

Marketing 239

Marketing Television Handbook Web 239

Communications Conversations

AUGUST 17, 2017

A few weeks ago, I shared a post featuring 10 local Minneapolis influencers I’d be connecting with if I were a Minnesota-based brand. Here are 17 more local influencers to consider as part of your influencer strategy from local PR/social media pros around town. Food and travel, family.

Instagram 114

Instagram Fashion Local Sports 114

Cision

AUGUST 9, 2016

Before you create any brand communication, you must ask yourself: Will my audience care? In this interview, Brandon shares why brands shouldn’t focus too much on competitors, how to streamline your pitches to journalists and how social media can help your brand in a crisis. I was studying acting at the time.

Crisis 0

Crisis Reputation Study Social Media 0