Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. UK consumers are expected to spend £24.1

Examples 116

Examples Energy Retail Product Launch 116

Prohibition

JANUARY 29, 2024

Here, we’ll be delving into why blogging is the tool your business needs, as well as some tips on how to write an attention-grabbing blog to consolidate your content marketing strategy. Blog writing 101 Know your audience What are your audience’s needs? As long as that suits your brand image! Why do I need a blog?

Blogging 62

Blogging SEO Engineering Mobile 62

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. Blogging is no longer an experimental trend that might be a waste of time. Brands who blog have more indexed web pages, which boosts SEO. Infographics. I love infographics. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Buzzstream

MARCH 13, 2024

I’ve spent the last ten years helping companies grow their digital presence with digital PR, and I’ve seen first-hand the impact and value digital PR can drive for a brand’s growth. This post will help you understand everything you need about digital PR to decide if it’s right for you and your brand. What is Digital PR? Animations.

Digital PR 71

Digital PR Construction Case Study SEO 71

Buzzstream

DECEMBER 13, 2023

Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Exploding Topics – Finding Trending Topics Created by Brian Dean of Backlinko and Josh Howarth, Exploding Topics analyzes trending topics across the web with real-time data. PRs can use this data to capitalize on trending topics and sometimes even newsjacking. At the time of writing, AI is in its infancy.

Digital PR 62

Digital PR Tools Google Pitching 62

Critical Mention

APRIL 24, 2020

You can also tailor your posts to discuss trends or events that are timely to your audience. Do… Maintain Consistent Branding. Brand Consistency Breeds Sustained Awareness. Include your logo in infographics, social media posts or any other content that has the potential to be shared by others. . Share Tweet Share.

Infographics 103

Infographics Radio Instagram Sports 103

Cision

APRIL 16, 2015

Visual media and visual storytelling are on the rise and poised to become two of the major content creation trends in 2015. How can you use the tactics to your advantage and improve your brand’s PR? Write down your objectives. Write an outline. Here are five ideas! Determine your objectives. Make them quantifiable.

Storytelling 120

Storytelling Infographics Content Marketing Film 120

5W PR

JULY 15, 2020

Media kits are an excellent way to introduce the brand to people who may be unfamiliar with it, such as influencers, event attendees, journalists, or prospective clients. While a media kit is a collection of information about the brand, not all media kits will look the same. Evolution and History of Media Kits.

How To 176

How To Media Guidelines Pitching 176

Buzzstream

DECEMBER 5, 2023

The spammy approach is not a true option– even though it can work – not only because it’s rapidly becoming less effective, but because you’ll heavily damage your brand. (You Making your list in BuzzStream Let’s say you want to find blogs that feature fitness infographics with a Domain Authority above 40.

Infographics 62

Infographics Pitching Writing Blogging 62

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

PRSay

JULY 16, 2019

For example, taking a blog post and turning it into a podcast, infographic or video is a great way to present identical information in a new format. Keeping an eye out for relevant milestones and trending topics can help you find opportunities to reshare old materials. Reframe it for a new audience. Find a timely twist.

Content Marketing 161

Content Marketing Infographics SEO Video 161

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Cision

FEBRUARY 15, 2016

All brands want mentions in trusted third-party media outlets. What are you already doing to establish thought leadership and build brand awareness? What are you already doing to establish thought leadership and build brand awareness? But before you start writing, think about what you want to convey in your news announcement.

Conference 120

Conference How To Infographics Leadership 120

Buzzstream

FEBRUARY 3, 2021

However, by combining the creation of newsworthy content campaigns with the importance of building brand awareness, we are able to gain linked client coverage on these platforms. Building awareness of your brand/products/services and boosting your credibility. Improving their brand awareness and reputation. Supercharging SEO.

Digital PR 170

Digital PR Industry Strategy Film 170

Beyond PR

JANUARY 20, 2017

If I’m right, branded content is going to have its heyday in 2017. I think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend. Advertorials are Dead.

Brand 40

Brand Branding Small Business Advertising 40

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. You can search trends by topic or, with a paid plan, search for your keywords and topics.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. You can search trends by topic or, with a paid plan, search for your keywords and topics.

Tools 71

Tools Blogging Pitching Google 71

Buzzstream

JANUARY 17, 2018

Extract Data from your Content and Design an Infographic. People love infographics. So why not repurpose your written content into a well-designed and impactful infographic? An Infographic is a way of exposing your content to more readers. An infographic is 30X more likely to be read than text-based content.

eBook 108

eBook Infographics Pinterest How To 108

Buzzstream

DECEMBER 28, 2023

Google w/ advanced search operators – Uncovering Guest Post Opportunities By using specific search queries, such as “topic + write for us” or “topic + guest post,” you can discover sites actively seeking guest contributors. You can search trends by topic or, with a paid plan, search for your keywords and topics.

Tools 62

Tools Blogging Pitching Google 62

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. Any piece of content you post has a lifespan of two-to-three days , but unfortunately, after that, it loses its momentum, and your audience is on to the next trend. Timing is everything.

Social Media 62

Social Media eBook Infographics Media 62

ImPRessions - Crenshaw Communications

JANUARY 24, 2017

As any good PR person knows, a well-designed survey can help increase earned media exposure and sharing of branded content. Sometimes it’s helpful to write a press release lead first, to see in black and white what an ideal headline might be. But a survey is an investment, and outcomes can be unpredictable.

Survey 120

Survey How To Construction Data 120

Cision

OCTOBER 16, 2017

We show what they cover, what they write about and what they care about. Also, we recently rolled out Trending Influencers , which shows how influencers are trending on specific topics. The challenging part is first finding the right influencer for your brand. Is this news timely?”. Help Reporters Tell the Story.

Media 149

Media Pitching Data Technology 149

PR Fuel

JUNE 5, 2020

Then it may be time for you to write a press release. His writing was so well-received that The New York Times published the release without any edits of their own. A press release isn’t worth writing if you simply want to spread the word about the features and benefits of your current services or products.

How To 98

How To Ethics SEO Guidelines 98

Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Execute it well and your white paper can position your brand as an industry champion who’s adept at addressing your customers’ needs. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world.

Writing 110

Writing Case Study Study Brand 110

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. What are some of the key components of an effective brand communication strategy?

Pitching 228

Pitching Agency Social Media Creativity 228

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Not every tactic will fit each brand, and each requires a different amount of effort to see success, so we’ve highlighted this in the breakdown below. Here are some real-life examples from SaaS brands.

Examples 133

Examples Software Pitching Tools 133

Critical Mention

OCTOBER 24, 2019

Adjusting to new trends is part of the business for PR professionals. Are you looking for good photos for your brand’s blog or social media posts? Discover new ideas amid detailed coverage of emerging trends and opportunities. Building brand awareness is essential for businesses to succeed. Share Tweet Share.

Blogging 68

Blogging Education Resources Creativity 68

Beyond PR

JANUARY 23, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. If your PR team is doing its job to get your brand talked about online, you can enhance those efforts by baking them into your content marketing. And that works.

Strategy 75

Strategy Media How To Infographics 75

Sword and the Script

MAY 5, 2020

For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. The broadcast alerts are a notification “to find out when a clip mentioning your brand, client or topic just aired.” They’re ceding the field to marketing.”

Pitching 85

Pitching Survey System Technology 85

Marketwired

FEBRUARY 23, 2016

Exceptional writing skills are a fundamental PR must — but let’s face it, it’s easy to get a little long-winded and heavy-handed at the keyboard. Enter Hemingway App: a simple way to ensure your writing is always crisp, clear and compelling. Hemingway App. Try it out. I promise you’ll be glad you did.

Tools 125

Tools Analytics Software B2C 125

ImPRessions - Crenshaw Communications

JULY 18, 2017

A brand-sponsored survey is a time-honored tool for public relations. Before you compose your questionnaire, determine what you want the survey to accomplish, what data is most meaningful to your brand, and what would interest relevant media. But how do you ensure the success of a given survey? Also important?

Survey 136

Survey How To Construction Data 136

ImPRessions - Crenshaw Communications

SEPTEMBER 28, 2017

Ideally, this is the person the brand has been dealing with, at least in part, since it issued an RFP or began an agency search. The day-to-day contact is also someone who can see the business big-picture, looking ahead to a client’s next big story and factoring in industry trends. The designated day-to-day. The star pitcher.

Agency 136

Agency Analytics Creativity Social Media 136

Critical Mention

FEBRUARY 28, 2019

There’s so much to take into consideration that it’s no surprise that brands and marketers alike have to go back to the drawing board time and time again. In our infographic below, you’ll find 11 tips that show you how to design a great Facebook ad and put it into play in your next campaign. But not to fear!

Facebook 62

Facebook Infographics Financial Writing 62

Buzzstream

DECEMBER 20, 2023

Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink. To uncover unlinked mentions using the social listening tool Talkwalker , you can set up free alerts for your brand or specific keywords.

Tools 71

Tools SEO Analysis Google 71

Beyond PR

JANUARY 3, 2017

Imagine the stories the brand can tell around that. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72

Company Storytelling Small Business eBook 72

Solo PR Pro

MAY 10, 2022

Being a successful PR pro requires having a pulse on the current state of journalism, trends that are on the rise and figuring out how you can adapt. Meltwater states this is one of the top PR trends to focus on — make sure you're tracking as much as you possibly can. Write a perfect (personalized) pitch.

Pitching 58

Pitching Media Journalism Data 58