Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

SEPTEMBER 14, 2019

Over the last few months, there have been three separate surveys that polled hundreds of editors, reporter sand journalists. 1) How reporters view social media, embargoes and exclusives. Here are some of the facts and figures I found interesting: Social networks of most value to reporters. Reporters love a follow and share.

Survey 76

Survey Media Relations Report Media 76

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. Every entry links to both the article I originally wrote – and to the underlying source, report or survey. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Buzzstream

FEBRUARY 9, 2024

Types of Press Releases Companies issue press releases for various reasons, so it is crucial to understand the different types of press releases; let’s break down some of the more common types of releases: product or brand launches, company news, event announcements, and reports. How do you know what warrants a key takeaway?

Examples 62

Examples Product Launch Data Report 62

Burrelles Fresh Ideas

APRIL 2, 2024

As PR pros, we’re all about captivating crafting content that resonates with target audiences, fuels brand loyalty, and drives results. These insights form the foundation for our infographic – a must-see for any PR pro! And keeping in mind that a lot of news on social media originated with a reporter or media outlet.)

Media 102

Media Radio Print Newspapers 102

Buzzstream

FEBRUARY 1, 2024

Subject Line: New Survey Data for [Website Name] Hi [First Name], I read your recent [Research Page Title] on [Website Name], and since you regularly cover [Topic], I thought you might be interested in the [Topic/Title] report that was just released by [Your Site/Company]. Add 1-2 sentences explaining why this is significant.)

Pitching 87

Pitching Infographics Survey Resources 87

Contently - Strategy

DECEMBER 5, 2019

To help marketers be more efficient and effective, Contently created this new report that examines the state of financial services content marketing. Brands spend large sums of money on content marketing. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.].

Financial 83

Financial Industry Report Insurance 83

The Proactive Report

APRIL 6, 2021

Let’s assume that you’ve decided you need a new site, whether it’s to refurbish your old one, or to build a brand new one. Your digital assets are all those things that make up your brand image. Your digital assets are all those things that make up your brand image. Brand bible. Brand Bible. Logo files. Logo Files.

Web 182

Web Guidelines Infographics Brand 182

Stephen Waddington

JANUARY 9, 2019

Machine learning, leaky funnels, value exchange, hypertargeting, and customer advocacy are all opportunities for B2B marketing in a new report by Metia. We’ve published a report this week by my colleague Pete Morgan that explores new approaches to B2B marketing while also recognizing the importance of fundamentals.

B2B 60

B2B Report Case Study Infographics 60

Sword and the Script

DECEMBER 28, 2022

Every year I read and write about dozens of reports on B2B marketing and PR. 13% say not following brand guidelines. Another 46% will spend the same about of time and just 12% will spend less time on Twitter; 60% of journalists consult a company’s social media in their reporting; and. 66% said conferences (including virtual).

B2B 116

B2B Marketing Survey Software 116

Cision

MARCH 29, 2017

At a time when targeting and engaging with the right influencers is more critical than ever, Cision’s 2017 State of the Media Report reveals key findings that show a growing opportunity for journalists and PR professionals to work together to bring credible and compelling news stories to the public.

Brand 120

Brand Branding Media Infographics 120

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 293

Writing How To Infographics Pinterest 293

Cision

JANUARY 18, 2018

As a refresher, earned media refers to any site or blog (even social media mention) where a journalist, blogger, or influencer talks about your brand without being paid to. If your PR team is doing its job to get your brand talked about online, you can enhance those efforts by baking them into your content marketing. And that works.

Strategy 276

Strategy How To Media Infographics 276

Newsfile

NOVEMBER 14, 2023

Get essential tips and inspiration to create standout holiday press releases and elevate your brand this festive season. Top 5 Holiday Press Release Themes for Any Industry Leverage the holiday season to showcase your brand’s story with the following top five press release themes. UK consumers are expected to spend £24.1

Examples 116

Examples Energy Retail Product Launch 116

Buzzstream

FEBRUARY 9, 2024

Depending on how you visualize your data studies and survey results, you may choose to use an infographic, which is the next tactic on this list.) He/she] is available to elaborate further on the findings in this report. Journalists rarely share infographics, so this is more of a blogger outreach tactic.)

Google 71

Google Infographics Pitching Resources 71

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Not every tactic will fit each brand, and each requires a different amount of effort to see success, so we’ve highlighted this in the breakdown below. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Buzzstream

DECEMBER 1, 2023

Building relevant links can help you rank better for key terms, increase traffic, and build brand awareness. Not every tactic will fit each brand, and each requires a different amount of effort to see success, so we’ve highlighted this in the breakdown below. Here are some real-life examples from SaaS brands.

Examples 62

Examples Software Pitching Tools 62

Prohibition

NOVEMBER 7, 2023

It’s a great way to start designing some stand-out graphics for your socials and infographics, with plenty of templates to choose from if staring at a white square scares you! It’s important to keep your brand and feed looking authentic so too many designed assets will have an opposite effect.

Content Marketing 62

Content Marketing Tools Strategy Marketing 62

Presspage

FEBRUARY 26, 2024

It provides a one-stop shop for all relevant materials, including press releases, reports, and infographics, ensuring that information is easily accessible for journalists, analysts, and investors alike. When it comes to clarity of information, a digital newsroom tool (such as Presspage), is an effective way to centralize your efforts.

Corporate 78

Corporate Strategy Communications Storytelling 78

Presspage

JUNE 4, 2019

Of course, that adage isn’t true, and in today’s 24-hour news cycle, what makes headlines is often not the kind of coverage anyone would want for their brand. Enter brand journalism , the darling of content creators and savvy PR specialists. ” Why do these challenges exist within your industry? Tell a Story.

Journalism 68

Journalism Strategy Brand Branding 68

Newsfile

JANUARY 24, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 52

Trends Data-Driven PR Analytics Survey 52

Onclusive

SEPTEMBER 13, 2017

In a recently published survey of Chief Communications Officers (CCOs) by Nasdaq, the majority of CCOs reported that they are now held accountable for marketing KPI such as website traffic, sales and lead conversions and content marketing. PR is the guardian of your brand equity and reputation. Think again.

Measurement 231

Measurement Data-Driven PR Survey Storytelling 231

Buzzstream

FEBRUARY 15, 2024

As brands constantly ask how many links they need to build , the question should be, how many quality links do I need to build? Note: A brand new site may not have as high of a DA/DR because they’ve just launched. They offer helpful questions to ask, such as: Does it provide original information, reporting, research, or analysis?

How To 71

How To SEO Google Examples 71

ImPRessions - Crenshaw Communications

MAY 3, 2018

PR , advertising, and marketing should be working together as well-oiled gears in a powerful machine that propels a brand toward success. By supplementing advertising with a PR campaign, a brand can earn visibility that attracts leads. Close behind are e-books (67%), infographics (66%), and blog posts (66%).”

Advertising 178

Advertising Advertising B2B Reputation 178

Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. When you look at the six types of videos B2B professionals reported having watched, they are all educational themes. Most marketing videos aren’t going viral.

B2B 137

B2B Video Marketing Survey 137

Cision

APRIL 13, 2017

And that’s exactly where the goals of journalists and brand communicators intersect. According to Cision’s 2017 State of the Media Report , journalists continue to experience shrinking news teams and constricting budgets. But it’s important to keep in mind that their audience, the media, also has a job to do. Target your audience.

Media 210

Media Automotive Resources Product Launch 210

Cision

DECEMBER 28, 2017

” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. You never know which notes you take from the event can become blog posts, videos, infographics or ebooks. August: Tell Your Brand’s Story.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Companies and brands can only be truly social if they do it themselves.

Digital PR 60

Digital PR Training Report Social Media 60

Buzzstream

DECEMBER 13, 2023

They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

They frequently receive praise for their monitoring and reporting. On G2, Prowly wins out on Reviews, Reporting, and Database (albeit with a smaller sample size or reviewers). Comprehensive Reporting: Buzzstream also creates helpful reports per project, agency, or company-wide metrics.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JUNE 11, 2016

The Holmes Global Communication Report 2016 revealed that in-house execs and agency leaders agree that talent is the top challenge for PR today. Source: Holmes Report. I interviewed several recruiters who specialize in finding PR talent for brands and agencies and they all said these digital skills top the list of requirements.

Infographics 150

Infographics Course Survey Agency 150

The Proactive Report

JULY 31, 2017

Every person that has an interaction with your brand – whether it’s good, bad or indifferent – forms a perception about your brand. Every person in your company is a representative of the brand and now that we’re all online, that’s truer than ever. Often that search is not a brand search, but a generic phrase.

Engineering 188

Engineering Interviews Infographics Social Media 188

Landis PR

DECEMBER 11, 2023

If you can get your planning right today, you’ll have an aligned brand message with business objectives, enhance visibility, and be able to build enduring relationships with your audience. Develop a Strong Brand Message: Your brand message should be clear, consistent, and reflective of your company’s values and mission.

Strategy 59

Strategy Company Communications Construction 59

Reputation Us

FEBRUARY 21, 2023

More than 91 percent of businesses use content marketing, according to the Semrush State of Content Marketing report. Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report.

Reputation 78

Reputation Corporate Content Marketing Survey 78

The Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. As early as December 1998 “PC Magazine” reported that Google “has an uncanny knack for returning extremely relevant results.”. That’s something PR practitioners should be able to grasp quite easily.

Google 113

Google Guidelines Web B2C 113

Buzzstream

DECEMBER 20, 2023

Enter a target website and use the ‘Best by Links’ report to find pages with backlinks to no longer live pages (404 errors). Talkwalker – Uncovering Unlinked Mentions Whenever a website lists your site or brand without linking, this is a valuable opportunity to reach out for a backlink.

Tools 71

Tools SEO Analysis Google 71