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Going Deeper With LinkedIn For Public Relations Success

The Hoyt Organization

When people hear the word ‘LinkedIn,’ they think of a professional networking platform. However, LinkedIn offers more than job postings and professional connections. LinkedIn has 1 billion members in over 200 countries and territories worldwide. This approach adds depth and credibility to your brand.

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Top Skills for 2016 from LinkedIn

The Proactive Report

This list of the top 25 skills that can make you more marketable in 2016 and beyond was published on the Official LinkedIn blog. The data was gathered by analyzing all of the hiring and recruiting activity that occurred on LinkedIn in 2015 to find the 25 hottest skills required. Statistical Analysis and Data Mining.

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Navigating the Media Landscape: A B2B Tech PR Blueprint

5W PR

Here, social platforms like LinkedIn operate as the new arenas for generating leads and raising brand awareness. LinkedIn LinkedIn stands tall as the go-to platform for B2B social media. Infographics These data visualizations can simplify complex information and present key takeaways in a clear and concise fashion.

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How to Introduce Digital Marketing into Your Public Relations Strategy

5W PR

They work together to create a compelling brand story in today’s digital age. The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

Check out the survey highlights in our original infographic and read more in our news release. A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016?

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Maximize Consumer Love This Valentine's Day (Infographic)

PR 20/20

Sabrina is the Marketing Manager for The Shelf , an influencer marketing platform that enables brands and agencies to connect with the most relevant influencers. You can connect with her on LinkedIn. Check out this infographic by The Shelf for even more V-day insights. Valentine’s Day is almost here. Courtesy of: The Shelf.

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Post Election Digital Skills Shortage

The Proactive Report

A recent scan of 75000 job postings on LinkedIn found that digital marketing jobs being advertised required candidates with a wide range of skills, from SEO and social media to Google Analytics and content marketing. A quick look at the current PR jobs posted on LinkedIn shows that they require these skills too. Follow me on Twitter.

SEO 153