Remove Brand Remove Examples Remove Interviews Remove Product Launch
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4 Press Release Samples for a Product Launch

PR Fuel

For example, Value Penguin recently sent out a press release on the number of people who put children in car seats. Then, they could drive reporters to their surveys and therefore, their products. Give Reporters A Chance To Interview Leaders. The interesting part is the way they approached their release about the product launch.

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Developing your content strategy to become a trusted expert

Onclusive

While you can find this out directly from them via interviews and surveys, it is also very important to let the past behavior data inform your strategy (what they say they will do is different from what they have actually done in the past). For example, a product launch article could be rewritten from the customer perspective.

Strategy 418
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7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. A new product launch. A milestone event.

Marketing 310
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8 Common PR Mistakes And How To Avoid Them

ImPRessions - Crenshaw Communications

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” It may also play a part in measuring a program’s success or impact, as in the example above. But there are also initiatives that simply come too early in the life of a brand or company.

How To 257
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Stay one stead ahead of issues with the Foresight Framework

NewsWhip

Through interviews with communications leaders across the US and Europe, we devised the Foresight framework. An FMCG brand could measure its own brand alongside plastic waste and inflation. An FMCG brand could measure its own brand alongside plastic waste and inflation. You may (or may not!)

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. In ad tech, this means getting a brand or publisher client onboard; reporters aren’t going to take our word for it. And earned media isn’t magic.

Publicity 334
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An “Interview” with ChatGPT: What is Public Relations? How Has PR Changed? Will Artificial Intelligence Replace Comms Pros?

Sword and the Script

We interviewed ChatGPT about public relations and while it does well with high-level questions, it becomes repetitive when those questions were more nuanced; the system says it is “unlikely” that it “or any other AI system will fully replace public relations (PR) professionals”. What are some examples of public relations?