5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. These are the experts who will establish trust between your brand and the customer.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JULY 19, 2022

Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. More than three-quarters (77%) of journalists surveyed say Twitter is the most valuable social network – the next most valuable network isn’t even close with 39%.

B2B 90

B2B Report Survey Marketing 90

Reputation Us

FEBRUARY 21, 2023

Methods include blog posts, whitepapers, product reviews, ebooks and articles to images and infographics, videos and audio. But content also includes your press releases, corporate communications and annual report. This is all to say — facts help build trust, which help build a relationship — which help you maintain a good reputation.

Reputation 78

Reputation Corporate Content Marketing Survey 78

Sword and the Script

DECEMBER 28, 2022

13% say not following brand guidelines. Twitter is still a journalist’s favorite social media site. A survey of 2,500 journalists finds Twitter is still their favorite social media network. Read more: Twitter Offers Advantages in PR for B2B Brands Willing to Put in the Effort. 34% said ebooks.

B2B 118

B2B Marketing Survey Software 118

PR 20/20

FEBRUARY 7, 2023

Beyond building brand awareness and optimizing search engine ranking, we know that content is the key to educating and informing prospective customers about your products and services and establishing trust with your target audiences. A s a marketer, you are well aware of content's significant role in your overall marketing strategy.

Examples 52

Examples eBook Infographics Analytics 52

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

How To 198

How To Real Estate Web Case Study 198

Presspage

AUGUST 15, 2017

brought forth vast social media and multimedia tools, including video sharing capabilities. As of 2017, Youtube, Instagram Video, and Snapchat are some of the most innovative online tools that brands are employing to communicate their message, especially to younger audiences.

Technology 115

Technology Big Data Video Data 115

Contently - Strategy

NOVEMBER 8, 2023

Content marketers today navigate a dynamic environment where the interplay of creativity and strategy profoundly shapes how brands engage with their audiences. Infographics: Infographics distill complex information into visually engaging snapshots, enhancing user understanding.

B2C 52

B2C Case Study B2B Content Marketing 52

Cision

APRIL 12, 2016

Just the way organic food is good for our health, organic traffic is the best for your brand. They associate with your brand by reading your content because they feel your products or services can bring a positive change to their lives. As the audience grows to trust your brand, the chances members of it will convert grow.

Infographics 120

Infographics eBook Content Marketing Video 120

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. Content here should foster this budding curiosity and introduce your brand’s offerings.

Content Marketing 52

Content Marketing Tools Analytics Agency 52

Waxing UnLyrical

OCTOBER 7, 2019

Infographics. The goal is to keep visitors and customers coming back to the brand. It’s a gateway for generating natural inbound links as well as building outstanding content on a brand’s website. As consumers become more familiar with a brand, awareness increases. Improves brand reputation.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

PR 20/20

JULY 11, 2017

For example, picture you just finalized an ebook. Promotional efforts to get that ebook out to your owned audiences include: Sending alert emails to your database when the new ebook is available. Also, if your ebook is evergreen, consider adding relevant topics to your content calendar to promote in months to come.

eBook 43

eBook How To Pinterest Examples 43

Beyond PR

JANUARY 3, 2017

Imagine the stories the brand can tell around that. Content marketing is the perfect springboard for your storytelling and, in fact, these stories can make your brand all the more appealing. Your blog, social media, ebooks, reports, infographics…these are all opportunities to flex your storytelling skills.

Company 72

Company Storytelling Small Business eBook 72

PRSay

APRIL 19, 2016

To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content. I’m not sure why it works so well but for eBooks, white papers, infographics or anything related to cause marketing, get going with Pinterest.

Communications 79

Communications Pinterest Reddit Radio 79

Beyond PR

DECEMBER 19, 2016

as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get. There’s a fantastic WordPress plugin called Revive Old Posts that will automatically share your older blog content to your social media channels.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

JANUARY 23, 2018

While much of a content marketing strategy revolves around creating new content just for your blog (part of your owned media), I highly recommend that you divert some of your attention to incorporating earned media into your strategy. Amplify Media Mentions. Maybe they’re huge fans of your product. And that works.

Strategy 75

Strategy Media How To Infographics 75

Sword and the Script

DECEMBER 13, 2016

Share your post liberally on social media. Any social media community manager worth their paycheck should already have a list of Twitter hashtags to use. Every brand dreams of having its own hashtag, however, I generally think brands should be very cautious here. 7) Have graphics for social media prepared.

B2B 60

B2B Infographics Interviews eBook 60

PR Fuel

JUNE 17, 2021

This can do more harm than good for your brand and business. Generally, the purpose of a CTA is to direct your readers to your business website or other social media sites. Some of the best examples of multimedia include videos, photos, infographics, and PFDs (whitepapers, eBooks, etc.). Prioritize SEO Practices.

Writing 60

Writing SEO Google Local 60

Shift Communications

APRIL 2, 2015

With client permission to access their Analytics account, we have the ability to point to situations where our efforts (be it a media hit, a syndication campaign, a social media campaign, etc) have tangible results –whether it’s web traffic or actual revenue. Creating content that assists our earned media efforts.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. Social networks will provide the most revealing insights as they are the most public and transparent to competitor and innovator online activity. Here’s a simple checklist for a little social media competitor audit.

Real Estate 57

Real Estate How To Web Case Study 57

Public Relations Sydney

NOVEMBER 30, 2014

Images can also help bring your social media content to life. Consider taking photos that capture your business’ brand personality to create increased interest in your business. These websites contain millions of images ranging from animals, food and drinks, to people and infographics. This isn’t the case.

Banking 85

Banking How To eBook Infographics 85

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. For example, content can be repurposed into: Infographics: Guide your readers through stats and numbers. Plus, 92% of consumers trust peer recommendations over standard brand content.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Waxing UnLyrical

APRIL 18, 2016

Ten Tips for Creating Influential Content Using Social Media. Influencer Engagement: 15 Ways to Fail & 25 Ways to WIN [eBook]. User-Generated Content Landmines to Watch Out For (Infographic). ” How are you building influencer relations for your brand or campaign? Here are some ideas. ” 2.

Infographics 40

Infographics Analytics eBook Banking 40

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Sign up for free ebooks, webinars and other resources (i.e. IBM experts discuss what it takes to develop a social business. even a free marketing course). Need a mid-day break?

Resources 53

Resources Marketing SEO Engineering 53

Beyond PR

MARCH 23, 2016

Words convey: Whether it’s an article covering new product features, an ebook about your industry’s latest trends, or a cute cat video, the first requirement of a great content experience is providing quality information that delivers on your headline’s promise.

Video 40

Video eBook Viral Infographics 40

Solo PR Pro

JUNE 9, 2015

Telling a personal story not only engages people in an irresistible way, but it makes your “brand” more approachable. If there is a common problem (social media gaffes, for example) that you’re seeing often, blog about it. Infographics. Ask your readers or social media followers which topics they want to know more about.

Blogging 40

Blogging Guidelines eBook Viral 40

Doctor Spin

JANUARY 5, 2024

Behavioural Traits : Tech-savvy, values work-life balance, actively engages on social media platforms, particularly Instagram and LinkedIn. Shopping Preferences : Prefers online shopping, values quality over quantity, seeks out eco-friendly and sustainable brands. Which Persona Type Is Best? However, a persona is a tool.

How To 52

How To eBook Corporate Groups 52

Contently - Strategy

AUGUST 30, 2022

Forming a strategy , executing on topics, interviewing experts , making rounds of edits, promoting on social media, etc. Or you can edit the same blog into an infographic or share pull quotes from the piece on social media. Blog posts into social media content. Blog posts into eBooks.

eBook 145

eBook YouTube Video Social Media 145

Waxing UnLyrical

AUGUST 12, 2015

Then we started to mix up the editorial formula, 500+ words, infographics, video and presentations. Today social sharing is more important than ever. At CommPRO we closely track enrollment at webinars with engagement in content and branded intellectual property (e.g. ebooks, whitepapers, etc.) Sharing metrics.

Radio 40

Radio Mobile Media Sports 40

Contently - Strategy

DECEMBER 29, 2022

Someone else may publish a related blog post linking to the landing page, and another stakeholder may need to promote it on your social media channels. Promoting a new blog post or infographic on the company’s social media, starting with the channels that best align with your target audience.

eBook 145

eBook Product Launch Software Internal 145

Contently - Strategy

APRIL 9, 2024

The stats from a recent white paper you published find new life as a shareable infographic. A tutorial you invested tons of hours recording can be converted into an ebook your customers can turn to over and over again. Repurposing blog posts into social media content Wrote an in-depth listicle or did a deep dive into a how-to post?

eBook 52

eBook Video YouTube Blogging 52

Contently - Strategy

NOVEMBER 1, 2023

Imagine you’ve just created an outstanding eBook that breaks down the hottest topic in your industry, and now you’re ready to roll out an entire digital content marketing strategy behind it. That fancy eBook may be packed full of insights, but not everyone you want to reach is going to take the time to read it.

Content Marketing 52

Content Marketing Strategy eBook Marketing 52

PR 20/20

APRIL 7, 2016

Have you ever wondered how certain brands outperform others by thousands or even millions of pageviews? We’ve got your standard blog posts, ebooks, infographics and videos, but even those types of content can only go so far. Did the thought of those commonly seen quizzes on social media networks pop into your mind?

Social Media 40

Social Media How To Media eBook 40

Critical Mention

MARCH 22, 2019

We’ve outlined five steps to post your content on social media and generate brand awareness, putting your company in the spotlight. If you incorporate this into your social media schedule a couple of times a week, your content will be top of mind, but you won’t oversaturate your prospects’ newsfeed.

Social Media 62

Social Media eBook Infographics Media 62

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics.

Infographics 100

Infographics SEO LinkedIn Pinterest 100

Rock the Status Quo

JANUARY 12, 2016

Once uploaded to SlideShare, the new “best of” deck will be embedded into a blog post, emailed to my subscribers and shared on social media. Who doesn’t love social signals and sharing? These can also be embedded in new blog posts to elaborate on the quote, or collected into mini e-books or infographics.

Infographics 100

Infographics SEO LinkedIn Pinterest 100