ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Brand purpose has real purpose. Research shows that consumers want the brands and companies they do business with to be fair employers, good corporate citizens, and responsible stewards of the environment. Look for brand values to be a core message for most organizations. Branded content is king. Employees are in charge.

Trends 385

Trends Employee Viral Advertising 385

Critical Mention

NOVEMBER 18, 2019

Stay a step ahead of your competitors in the new year by using lightning-fast media monitoring to go viral. . Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name.

Viral 70

Viral Radio Media Sports 70

NewsWhip

MAY 1, 2024

The platform then gathers real-time engagement data on each story, calculating the change rate of that engagement. Critically, the prediction becomes more precise every few minutes as our model updates as it receives new data. That’s why NewsWhip’s AI Digests are proving to be a critical assistant to our brand users. The result?

Viral 78

Viral Analysis Crisis Data 78

NewsWhip

JUNE 21, 2022

This month Kantar released their annual BrandZ Global Report that ranks, analyzes, and honors the world’s most valuable brands. This is done through Kantar’s financial model that calculates brand value (the $ amount that the brand contributes to the overall business value of the parent company).

Facebook 138

Facebook Brand Branding Measurement 138

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A strategic public relations campaign can build significant corporate and product brand value, especially over time. But it’s not a contest. A milestone event.

Marketing 310

Marketing Product Launch Corporate Viral 310

NewsWhip

SEPTEMBER 1, 2022

This blog is a guest piece from Chris Smith, Senior Strategist at the Red Consultancy, who used NewsWhip data in their latest report on the World Cup and Christmas. Our new report ‘ 5 ways the World Cup will eat up Christmas ’ shows how we at Red Consultancy execute smart press office planning, using a data layer powered by NewsWhip.

Brand 78

Brand Branding Data Viral 78

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

Flack's Revenge

MARCH 21, 2018

In my last post , I explained that social media data can be used to bolster PR efforts. NewsWhip Data. Our data sources from headlines, subheads, keywords, and the metadata. The post NewsWhip’s Benedict Nicholson on Social Data to Boost PR appeared first on. What forms of engagement does it cover?

Data 136

Data Pinterest Viral Facebook 136

NewsWhip

NOVEMBER 3, 2022

The UK-based company operates 130 national and regional print and online media brands in the U.K., NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach.

Reddit 158

Reddit Viral Analytics Social Media 158

NewsWhip

NOVEMBER 22, 2023

This recent enhancement to our existing digests combines the dependability of our trusted data with the speed of GPT-technology. Perfect for : Comms professionals, brand managers, and anyone who needs to stay on top of hot topics and industry trends. Ideal for daily briefings and quick situational awareness. Read more about it here.

Viral 78

Viral Analysis Comparison Trends 78

NewsWhip

JULY 7, 2021

Using that as a springboard, and alongside the fact that the shoes are now seen as something of a fashion statement , Crocs has entered into a partnership that has gained significant public interest in the last few weeks — a stiletto made with Balenciaga that debuted at the designer brand’s fashion show. Let’s dive into the data. .

Consumer 78

Consumer Brand Branding Fashion 78

NewsWhip

DECEMBER 21, 2022

It’s been a busy year for brand coverage, with what feels like years worth of media packed into 12 short months. In this blog, analyzing the top brand stories from 2022, we’re going to share the dominant brands, themes and voices driving public engagement. Twitter dominated attention. And it resonated with people.

Brand 78

Brand Branding Policies Local 78

PRSay

MARCH 7, 2024

The Barbie brand is a paradoxical symbol of imagination, comfort, sexism, objectification, feminism and conflicted cultural influence that has entranced and challenged children and adults alike for generations. Fashion and retail media included stories about brand partnerships such as Ruggable, Zara and Crocs. He’s just Ken.”

Film 130

Film Marketing Sports Hotels 130

Sword and the Script

APRIL 2, 2024

Top stories in today’s summary of PR news: Cision shutters the HARO brand; Agility adds “Intelligent Insights”; PR tech company replaces employees with AI On the first Tuesday of every month, I sort through all the news I can find on PR technology or comms tech and present it in a summary post like this one. Reddit data.

Reddit 179

Reddit Software B2B Technology 179

Critical Mention

JULY 18, 2018

Understanding data has become a critical part of modern communications. So, how can PR pros become more data driven? Successfully navigating modern PR involves understanding both “soft” metrics, like social followers or engagement, and hard data, like the various pathways driving new business. . Earned vs. paid vs. owned media.

Data 60

Data SEO Engineering Strategy 60

Newsfile

FEBRUARY 28, 2024

Media monitoring involves systematically tracking and analyzing media content (such as news articles, social media posts, and broadcast segments) related to a specific brand, industry, or topic. Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands.

Viral 52

Viral Crisis Communications SEO Reputation 52

NewsWhip

DECEMBER 18, 2023

We know that our users are charged with managing the reputation and coverage of some of the world’s biggest brands, and that’s why NewsWhip’s metrics are built with speed in mind, to make sure they’re ahead of the game and not facing any nasty surprises.

Viral 78

Viral Measurement Analysis Reputation 78

5W PR

APRIL 13, 2022

When companies in the SaaS industry use a sound PR strategy , they benefit from brand awareness, media coverage, and attracting the right consumers. Data and Insights. Most companies in the SaaS industry sit on a lot of data, whether it’s from developing a company’s solution, or simply user stats. Familiar Story Angles.

Company 88

Company Strategy Viral Data 88

5W PR

OCTOBER 26, 2020

Using Data. All businesses should be gathering and managing data because this is one of the best ways to figure out whether it’s time to scale the business, give predictions, and insights on what the business needs to achieve growth. Contact us today to learn how 5W PR can take your brand to the next level! Optimizing Sales.

Viral 88

Viral Employee Small Business Data 88

NewsWhip

MARCH 2, 2020

We’ve entered the new year, and we’ve got a brand new list of top publishers for you for January 2020, with one very clear runaway winner. Let’s look at the data. The latter of these is a viral site associated with feel-good content and spirituality that has been rising rapidly up our rankings in recent months. . million and 5.7

Facebook 166

Facebook Viral Analysis Web 166

Contently - Strategy

SEPTEMBER 20, 2022

The difference between borrowing and stealing can be blurry on social media, where memes, sounds, and other types of content are widely redistributed by brands and users alike. And what can you do if your brand is affected by this activity? Read on for our tips to keep your brand’s content above board.

Social Media 126

Social Media Ethics Trends Viral 126

Onclusive

JULY 18, 2017

Without PR attribution, you only know the top of the funnel; i.e., which publications wrote about your brand. Search for the definition of “PR attribution” and you’re unlikely to find much, because quantifying PR through data and analytics is a fairly new practice. Those marketers are going to want to know it’s money well spent.

Comparison 294

Comparison Advertising Advertising Analytics 294

Presspage

AUGUST 24, 2023

With an overflow of information vying for the spotlight, brands must adapt their strategies to stand out amidst the noise. Data has emerged as the most prized possession, holding the key to unlocking meaningful relationships with the audience. The culture that brands exude is more important than ever.

Storytelling 78

Storytelling Data YouTube Strategy 78

Beyond PR

JUNE 29, 2017

What if you paint pictures with words and tell tales around something as seemingly boring as a brand? Managing Partner & Chief Digital Strategist at NATIONAL Public Relations, Rick Murray was quick to point out that you would be hard pressed to land a story without some data behind it these days. The Earned Media Data Disconnect.

Storytelling 73

Storytelling Data Communications Technology 73

NewsWhip

JUNE 2, 2020

Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors. ” Benedict Nicholson.

Case Study 78

Case Study Study Viral Data 78

5W PR

FEBRUARY 17, 2021

Until recently, trendspotting was a hobby relegated to collecting examples of stories behind data or math patterns. Whomever gets ahead of the wave will reap tons of success as well as revenue if it happens to fall within the purview of their brand. They’re used to analyzing social media data and talking to customers.

Consumer 97

Consumer Trends Viral Survey 97

ImPRessions - Crenshaw Communications

MAY 24, 2018

To urge people to give their eyes periodic breaks from screens, it filmed a series of snappy, fun viral videos called 20 Second Daydreams. Creativity helps express company values in a distinct brand voice. Creative PR facilitates the identification and amplification of a company’s differentiating brand voice.

Creativity 174

Creativity Small Business Storytelling Travel 174

Doctor Spin

APRIL 2, 2023

The Open Letter on AI Doesn’t Go Far Enough “Be willing to destroy a rogue data center by airstrike.” Elon Musk: Twitter boss announces blue tick shake-up Branded accounts will have no choice but to sign up for Twitter Blue if this becomes a reality. Oh, wait… 6. Italy Has Banned ChatGPT! Resistance is futile. The Benner cycle.

Viral 52

Viral Media Engineering Video 52

Prohibition

FEBRUARY 2, 2023

It’s a massive SEO win for brands , as they’re instantly able to see what consumers are searching for when it comes to particular products or queries. This is just one of the many latest TikTok trends changing the world of search marketing for brands. What does it mean for SEO and marketers?

Trends 62

Trends SEO Viral Social Media 62

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Performance Metrics.

Social Media 130

Social Media Media Product Launch LinkedIn 130

Mark My Words

DECEMBER 11, 2014

The Guardian’s Data Blog recently compared Russell Brand’s reach with that of the newspaper attempting to discredit him, The Sun. They did : in the form of a viral hashtag that has seen The Sun ridiculed for the premise of its campaign, #TheSunLogic. Though anathema for some, there is a reason why Brand has 8.7m

Brand 122

Brand Branding Newspapers Media 122

ImPRessions - Crenshaw Communications

DECEMBER 18, 2017

Armchair PR experts get lots of mileage from critiquing crisis management by major brands and businesses this time of year. It seems almost quaint now, given the explosion of reputation-killing headlines that have followed the brand “scandal.” But what about the crisis situations that are handled well?

Crisis Management 149

Crisis Management Crisis Airlines Viral 149

Prohibition

JANUARY 31, 2023

Social media listening analyses online conversations to identify what’s being said about a brand across various digital platforms. It measures data such as Tweets, editorial articles, podcasts, forums and much more – it can also provide some insight into your social media platforms, although this is limited due to data privacy.

How To 62

How To Analysis Comparison B2C 62

Contently - Strategy

NOVEMBER 3, 2021

In a recent piece I wrote on abortion , the editor required that I verify every statistic, claim, or data point with a news source or expert. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.”

Content Marketing 144

Content Marketing Marketing Viral Study 144

PRSay

MAY 10, 2021

Some software companies are claiming they have market-ready AI-driven solutions for brands, yet the level of disappointment driven by over-promising and under-delivering by these same companies is creating distrust in AI as a solution for communications. What is a common misperception about AI? He joined PRSA in 1994.

Communications 107

Communications Viral Case Study Exercises 107

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. Unfortunately, with millions of conversations happening daily, it is near impossible for communications teams that aren’t equipped with the right technology, to make sense of all that data.

How To 149

How To Social Media B2C Television 149

PR in High Definition

APRIL 25, 2022

Online life can be addictive and endless, with perpetual anticipation of the next big thing and every brands’ reputation on the line. Positive content is more viral. Nowadays, attention span is one of the scarcest commodities we have in modern society. Positivity engages audiences, and shines your reputation.

Wikipedia 62

Wikipedia Viral Reputation Internal 62