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Building a perfect pitch? The story is in the data

Onclusive

PR pros need a data-driven strategy to reach their goals of securing high-impact media coverage for their brands. This means that pitching must start with the right data and end with measurement. Understanding what to pitch, to whom and what’s working / not working requires access to relevant information.

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Data-Driven PR Campaign Planning: Part 1

Onclusive

An impactful PR campaign can attract positive media attention and influence brand awareness, reputation and sales for your brand for years to come. Before setting your objectives, you’ll need to conduct research around where your brand is today relative to the industry, the competition and the environment that you’re operating in.

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Data-Driven PR Campaign Planning: Part 2

Onclusive

Welcome back to our blog series about data-driven PR campaign planning! Who are the most impactful ones based on past data? It’s also useful to find out which reporters write for your competitors but not for your brand. . Set your messaging, write the story. Your messaging and your story are the heart of your PR campaign.

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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

It involves capitalizing on current events and trending news stories to promote or offer comment from a brand, product, or service. A swift and reactive response to news lets brands insert themselves into ongoing conversations, offering timely and relevant insights. Mishandled timing or execution can damage a brand’s image.

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Supercharge Your ESG Content This Libra Season

In the latest edition of Navigating ESG Comms Through the Cosmos - Libra Edition , we use Climate Week outcomes to explore how brands can communicate progress credibly.

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Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign

The Resolution Blog

The post Using Google Webmaster Central data to evaluate the incremental impact to brand traffic from your PR campaign appeared first on PR Resolution — by CoverageBook. We’re getting our ducks in order to make sure we’re measuring all the right things. I’ll write up a bigger post detailing all this very soon. But for […].

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Data-breach crisis response: How your eCommerce brand’s PR team can regain trust

Agility PR Solutions

When customers purchase from your online store, they’re placing a significant level of trust in your brand. They share their personal details, payment information, and other sensitive data during the transaction, thinking their data is safeguarded.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. We cover everything from industry cliches to data-based communication to strategy pointers and more. But, worry not!

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The Growth PR Playbook

Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. Best practices for setting up a data-driven PR organization.