Konnect Agency

SEPTEMBER 25, 2023

One highly effective strategy that has gained immense popularity in recent years is branded partnerships. When executed correctly, these collaborations can be a major game-changer for your brand’s awareness and reach. These collaborations offer a range of benefits that can help propel awareness for your brand.

Brand 52

Brand Branding Reputation Product Launch 52

MaccaPR

FEBRUARY 7, 2022

Leading brands from Intel and AT&T to Facebook’s Meta and General Motors dropped out ahead of the Consumer Electronics Show (CES), the world’s largest technology event in January 2022, because of the latest COVID-19 variant. There’s always a creative solution. What questions does the reporter have for your brand?

Conference 62

Conference Trade Shows Brand Branding 62

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2023

While marketing is focused on driving sales, PR is designed to build trust in a brand or company and grow its reputation. A resource for high-level storytelling In technical industry sectors like B2B and ad tech/martech, it’s not always easy for an internal team to recognize the bigger story.

Leadership 182

Leadership Reputation Internal International 182

Communications Conversations

JULY 26, 2018

I’ve seen a number of articles recently that have focused on a growing–and increasingly troublesome–trend in our industry: Our complete over-reliance on tools and technology. What I’ve seen is this: Brands purchasing and increasing number of social media tools. Brand over-relying on social analytics tools.

Technology 84

Technology Social Media Tools Trends 84

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2020

AI and machine learning might be the crowd favorite for most disruptive technologies in 2020. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate. The technology is a top business tool, so any sort of change can have a huge impact on the way organizations operate.

Trends 182

Trends Privacy Technology Data 182

Burrelles Fresh Ideas

AUGUST 29, 2023

To cultivate a thriving brand in the present era, marketers must wholeheartedly embrace diversity, ensuring their campaigns mirror the richness of their audiences’ experiences and backgrounds. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 89

Brand Branding Marketing Ethics 89

Sword and the Script

MARCH 28, 2023

Mostly augmentation, but some replacements “It’s inevitable and normal that with the advancement of technology, certain jobs no longer exist and new jobs are created – look at how modern media monitoring tools have replaced the need for the news clippings teams of yesterday for example.

Software 134

Software Technology Creativity Crisis Management 134

PRSay

JUNE 7, 2023

But if you must continue, then let’s consider the explosive growth of generative AI technologies like ChatGPT and Google Bard. With every new technology, there’s concern that reporters will become obsolete. Digital media brands pioneered the “continuous news” model, and AI will surely support round-the clock reporting efforts.

Journalism 155

Journalism Public Affairs Ethics Technology 155

ImPRessions - Crenshaw Communications

MAY 18, 2021

Or, if you want to keep tabs on the latest campaigns and creative, check out the Hot Spots column. . The Drum also features subcategories on different brands so it’s easier to track the news on major companies, from Apple to Amazon. So, if you want a more personal approach to your ad tech news, this is the way to go. AdExchanger.

Advertising 322

Advertising Advertising Privacy Television 322

Onclusive

JANUARY 16, 2019

To help forward-looking PR and marketing professionals navigate all of this change, AirPR, the data science and technology company that invented PR Attribution and Power of Voice , hosted the 2018 Growth PR Conference. Performance Storytelling integrates both analytics and creativity. Stay focused on your positioning and branding.

Conference 225

Conference Storytelling Data Measurement 225

5W PR

SEPTEMBER 28, 2023

The goal is to effectively deliver a brand’s message to its target audience. Objectives are set and resources are allocated to maximize the impact of the marketing campaign. Whether it’s increasing brand awareness, driving website traffic, or boosting sales, well-defined goals provide a roadmap for the entire process.

Media 78

Media Advertising Advertising Analysis 78

Cision

NOVEMBER 2, 2017

There’s a new trend in the creative world — more companies are building their own in-house teams for a range of creative work that used to be assigned to external agencies. Agencies also need to be educated on your internal data, technology platforms, and processes, which can be cumbersome and time-consuming.

Agency 189

Agency Creativity Internal International 189

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. Should brands take a public stand on political issues? It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

The Hoyt Organization

SEPTEMBER 8, 2023

Generative AI prompts are a type of artificial intelligence-powered technology that can generate an array of information, as long as the prompts are carefully crafted. It uses existing data to create content, like first drafts of press releases, lists of resources, analysis of data, automated tasks and more.

Publicity 99

Publicity Ethics Analysis Data 99

Konnect Agency

MARCH 31, 2020

We need to be nimble, creative and motivated, and make improvements. With this, our IT teams and tech resources are more precious to us than ever before. With this, our IT teams and tech resources are more precious to us than ever before. And, with all the technologies in place, in times like this motivating your team is vital.

Resources 85

Resources Crisis Healthcare Creativity 85

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

ReimaginePR

JULY 25, 2016

So with the help of today’s article, I’ll show you how to use social media even when technology is not your strong suit. Bonus: When you’re ready to get started with the platform of your choice, download this resource and we’ll walk you through it. Then you can direct your newfound relationships towards your brand page.

Social Media 120

Social Media Technology Pinterest How To 120

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” But the best campaigns are fueled by creativity, yet informed by research. We see this too often in technology PR. It’s better for everyone if objectives are precise.

How To 257

How To Interviews Measurement Storytelling 257

Critical Mention

FEBRUARY 4, 2020

Hunter PR is a wonderful strategic and creative communications partner that helps brands by creating strategic programming, content and relationships that foster consumer attention to brands. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

Burrelles Fresh Ideas

AUGUST 8, 2023

AI-driven technologies are no exception to this transformation. Enhanced Personalization and Targeting AI-powered technologies have unlocked a new level of personalization and targeting capabilities for marketers and communicators alike. However, AI-generated content is still far from replacing human creativity and expertise.

Communications 52

Communications Marketing Analytics Resources 52

Sword and the Script

NOVEMBER 3, 2020

PR technology summary: new podcast monitoring option from Critical Mention; Cision updates its media contact database More than 100 million Americans listen to podcasts monthly, according to The Infinite Dial 2020 by Edison Research. This includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

Instagram 140

Instagram Technology Resources Employee 140

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. The technology in this story was a design application. Highlight a unique resource. lens to planning for our clients.

Media 96

Media Sports Agriculture Pitching 96

Landis PR

MAY 1, 2023

This frees up time for more strategic and creative endeavors, client engagement, and relationship development. While new AI resources for PR and marketing professionals are constantly being developed, we’ve compiled a list of those that have caught our attention for their usefulness, creativity, ingenuity, or expertise.

Tools 52

Tools Marketing Writing Resources 52

Buzzstream

MARCH 26, 2020

Being an online marketer, it’s up to you to find new and more effective ways to market your brand. In this article, we are going to talk about the steps and best practices you can follow to find the right YouTuber to represent your brand. Get creative and create a timeline graphic using a tool like Venngage. Step 1: Set Goals.

YouTube 116

YouTube Brand Branding Video 116

PR 20/20

SEPTEMBER 8, 2021

A few highlights: Maintaining Brand and Autonomy: The PR 20/20 brand remains, and all full-time staff were retained. Enhanced Services and Resources : Blue Cypress brings financial, educational and operational resources that dramatically enhance the impact we can have on our clients’ businesses. Growing smarter.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

That isn’t true; earned media is generated by hard work, research, and creativity. That’s unlikely, because PR is best at building brand visibility and credibility over time. Inadequate resources. Another key ingredient to PR success is a real commitment backed by necessary resources, both financial and human.

Agency 205

Agency Pitching Internal International 205

Deirdre Breakenridge

NOVEMBER 11, 2019

Some constituencies may not be familiar with podcasting, so teach them how to use the technology. Be Creative. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Make it Easy to Connect. Podcasting is personal. Collaborate with Targeted Partners.

Community 206

Community Nonprofit Conference Social Media 206

Karen Freberg

JULY 18, 2017

This is where going to sources like Delmondo , Social Media Examiner , and Social Times to find out what are the trends, how are they being applied, and additional resources that may be useful to add to your reading list for the class. Brand Personalities: IHOP and Denny’s. Take advantage of new tools and resources.

Social Media 40

Social Media Resources Media Case Study 40

Stephen Waddington

JANUARY 15, 2020

Social media activism: brands don’t listen In 2012 Steve Earl and I wrote a book called Brand Anarchy. Brand shaming has become commonplace. Most brands have learnt that the customer service or reputational impact of the occasion rogue tweet isn’t worth the cost of 24/7 social media management.

Storytelling 78

Storytelling Internal International Social Media 78

wiredPRworks

APRIL 20, 2022

In the book, David provides a step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. Fifteen years ago, David’s ideas seemed radical, creative, and wonderful. Your life is already AI-assisted. Get your copy of The New Rules of Marketing and PR.

Marketing 118

Marketing Social Media Trends Instagram 118

PR 20/20

MAY 8, 2019

Technology will get smarter , intelligently automating traditionally human-powered activities while adding layers of complexity to your martech stack. Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community.

Agency 84

Agency Enterprise Technology Analytics 84

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Our audience is diverse, ranging from communications, PR and marketing professionals to technology professionals of all types.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

DECEMBER 4, 2018

As a vertical, technology companies invest 9.7% CMOs also choose to define it more broadly across technology (48%), content (44%), distribution channels (41%) and data (38%). Read more: How Creative, Agile and Metrics can Sing in Marketing Harmony. 14) Most respondents say brands should stay clear of politics.

Survey 104

Survey Marketing B2B Content Marketing 104

PRSay

FEBRUARY 11, 2019

Further — This weekly email offers hand-picked health, wealth and personal growth resources for Generation X. The Full Monty — Executive adviser Scott Monty curates a series of links about current events and trends in the worlds of technology, business, digital communications and marketing. Recruiting Brainfood — WorkShape.io

Communications 107

Communications Storytelling Analytics Web 107

Karen Freberg

JUNE 24, 2018

Adobe is one of my favorite brands hands down. No question at all about this – it’s not just the great resources and software programs they offer, but it’s the people. In many ways, I felt I was coming to my creativity home! In many ways, I felt I was coming to my creativity home!

Creativity 40

Creativity Education Video Film 40

ImPRessions - Crenshaw Communications

MAY 20, 2019

Like everything else in life, a move from agency PR to corporate or brand communications involves trade-offs. She’s grateful for her agency background, which offered “the ability to be creative and think outside the normal boundaries.” Agency PR Has Many Advantages. Constant innovation. ” Well-rounded skills.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

Deirdre Breakenridge

AUGUST 26, 2014

Throughout my 25 year career I’ve worked with clients from an array of industries – aviation, healthcare, government, museums, education, technology, and more. But this direction has kept me flexible and enhanced my creativity by ensuring I do not simply rely on what works in any one industry. I define myself as a PR generalist.

Industry 316

Industry Fashion Travel Tourism 316