Prohibition

AUGUST 2, 2023

Influencer marketing has become an incredibly powerful tool for brands to reach their target audience. Influencer marketing involves collaborating with influential individuals to create authentic and engaging content that showcases a brand’s offerings. Celebrity endorsements also help in creating brand awareness.

Brand 62

Brand Branding Reputation Consumer 62

PRSay

NOVEMBER 10, 2022

Since many of our communications campaigns (and how we measure their success) might cause people to feel more like numbers or objects, what do we have to lose? Creative PR, media and internal communicators are qualified to create campaigns based on acts of kindness; communications that go deeper into the human heart.

Employee 154

Employee Crisis Reputation Creativity 154

ImPRessions - Crenshaw Communications

MAY 1, 2019

Sometimes PR objectives are described in vague terms, like “increased visibility” or “greater brand recognition.” ” But most PR agencies have become more sophisticated about goal-setting and measurement. But the best campaigns are fueled by creativity, yet informed by research. Muddling the message.

How To 257

How To Interviews Measurement Storytelling 257

Stephen Waddington

DECEMBER 2, 2020

GCS also provides a wealth of free resources online. The greatest campaigns have come from blending that thinking with data to shape and deploy creative. Equally, some of the greatest friends to make are the organisation’s insight team, brand tracking people or NPS experts – they can help find, inspire, share, shape, measure.

Survey 155

Survey Google Data Measurement 155

Doctor Spin

JANUARY 2, 2024

Brand identity and brand image are essential ingredients of strong brands, and congruence between the two can enhance brand loyalty and adapt to changing communication environments.” Source: Journal of Brand Management 2 Nandan, S. Journal of Brand Management, 12, 264–278. Drive creative solutions.

Strategy 52

Strategy eBook Journalism Resources 52

ImPRessions - Crenshaw Communications

JANUARY 9, 2018

From the beginning of any PR partnership, a client should feel that the team has thoroughly researched its industry and brand, competition and target audience. In particular, decision-makers should look for partners that are steeped in industry and brand language. Creativity and imagination. Specific metrics for success.

Agency 224

Agency Creativity Resources Measurement 224

Onclusive

JANUARY 16, 2019

Data science and digital media are transforming the way companies tell stories and how they measure success. Performance Storytelling integrates both analytics and creativity. It forms accountability by demanding that the creative team deliver business results.”. Stay focused on your positioning and branding.

Conference 225

Conference Storytelling Data Measurement 225

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. On this initial call, the PR team should be a sponge.

How To 203

How To Case Study Meeting Pitching 203

ImPRessions - Crenshaw Communications

OCTOBER 18, 2022

It’s the time to understand PR goals as well as business goals, and agree on how success will be measured for the program. The team should consider tapping friendly editors to see what they’re working on and how the client or stakeholders may be a resource. On this initial call, the PR team should be a sponge.

How To 203

How To Case Study Meeting Pitching 203

Communications Conversations

APRIL 10, 2018

Twitter is an almost non-existent marketing channel for most brands now. But yet, I don’t see a lot of brand participation (at least, anecdotally; I have yet to see research supporting this). My hunch is that brands aren’t participating (yet) for three reasons: 1: We’re not comfortable giving up control.

Instagram 114

Instagram Brand Branding Facebook 114

5W PR

MAY 24, 2023

It is hard to deny its impact and importance especially when making your brand more recognizable and relevant. Our team has managed to work with several companies from various industries, such as Fashion, Consumer Brands, Lifestyle & Entertainment, Food & Beverage, Health & Wellness, Technology, and more.

Industry 88

Industry Enterprise Fashion Financial 88

Sword and the Script

SEPTEMBER 17, 2020

For example, most marketers said they actively run campaigns and measure results for just a couple of months. The only thing left to help a brand stand out as different is often creative – but we don’t have time for it when we’re rushing from one campaign to the next. That’s always the case in B2B marketing , no?

B2B 151

B2B Marketing Survey Creativity 151

OnePitch

OCTOBER 20, 2022

Many days involve at least one brainstorm (organized by our talented creative and client account teams), and planning media strategy around an upcoming new program or creative concept for our clients. Highlight a unique resource. What’s your best tip for measuring PR? Be a trusted resource. Short and sweet.

Media 96

Media Sports Agriculture Pitching 96

Landis PR

MARCH 14, 2022

Five Key Steps to Introducing Your Consumer Brand to a New Social Media Platform. Having a social media strategy can boost your brand and expand your market, but that doesn’t all happen overnight. Being intentional with your social media strategy will give your brand its best chance at success.

Social Media 52

Social Media Consumer Brand Branding 52

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story. Measure performance daily.

How To 259

How To Social Media Product Launch Construction 259

Landis PR

OCTOBER 25, 2021

It’s vital to get comfortable in a new mindset that measures metrics all along vs. “at the end of the program.” Here are my top 10 tips for moving into the next phase of healthcare communications in 2021: Resource up. . Resources need to be fluid and flexible. Don’t be that confusing brand or service. Measure. .

Healthcare 98

Healthcare Communications Measurement Resources 98

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. Marketing can also involve market research, product development, and branding. How is public relations measured? It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

ImPRessions - Crenshaw Communications

NOVEMBER 1, 2018

Measure what matters. It’s fine to calculate hours spent and deliverables completed, but if the most meaningful metrics involve increased brand preference or enhanced reputation, those should be quantified. Commit the necessary time and resources. Speak up about problems. And encourage the agency team to do the same.

Agency 223

Agency How To Construction Advertising 223

Remote PR Jobs

OCTOBER 11, 2022

Specifically, social media can help you craft a PR campaign that will grow your brand awareness and help you stay competitive in the industry. With every like, comment, and follow digitally monitored, there are seemingly endless ways to track brand awareness and growth on your company social media account. Build Customer Connections.

Social Media 130

Social Media Media Product Launch LinkedIn 130

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

Any public relations agency today needs nearly instant resources — from details on media preferences to data that informs our pitches and programs. There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship.

Pitching 136

Pitching Agency Tools Resources 136

PRSay

SEPTEMBER 10, 2019

To keep pace, you’ll need to understand how to cater content to your brands, deliver a video to its target audience and measure performance to prove its value. All video isn’t created equal, and different brands, platforms and topics require different creative pushes. No, that doesn’t mean just creating videos.

Storytelling 136

Storytelling Video Strategy Analytics 136

Prohibition

JULY 5, 2023

We’ll also be sharing insider tips and strategies from industry experts, making it your go-to resource for all things PR, marketing, and communications. Enhance Your Personal Brand: Being featured on our podcast provides you a special podium to show your expertise and skill.

Resources 62

Resources Interviews Industry Creativity 62

Onclusive

JUNE 14, 2017

Brand strategy teams set mandates around key messages by creating a boilerplate, message card, branding guidelines and so forth. Marketing’s job is then to identify key audiences and directly market to them through the lens of the brand. Marketing Goal 2: Better position your brand or product. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 140

Study Media Relations Media Measurement 140

ImPRessions - Crenshaw Communications

MARCH 15, 2018

The advent of spring means that public relations people are devising creative ways to put a fresh spin on program activities as well as spruce up client relationships. Now is an excellent time to review marketing plans and brand goals to make appropriate tweaks. Does your brand have a dedicated social media plan?

Analytics 130

Analytics Pitching Internal International 130

Cision

OCTOBER 24, 2015

Social media has become a centerpiece for brands’ reputations. Customer service departments have had to shift their strategies, while HR departments have started to turn employees into brand advocates. Now, your brand must think on a global scale. Measure their data as you would for your own social media accounts.

Social Media 120

Social Media Real Estate Media How To 120

Burrelles Fresh Ideas

AUGUST 8, 2023

Armed with AI-powered tools, you can develop compelling content strategies that align with customer expectations, enhance user experience, and foster brand loyalty. However, AI-generated content is still far from replacing human creativity and expertise. Seize this moment when leadership understands the value of content.

Communications 52

Communications Marketing Analytics Resources 52

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. Marketing: Marketing primarily involves one-way communication from the brand to the consumer, influencing purchasing decisions.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Contently - Strategy

NOVEMBER 3, 2021

This piece originally appeared on Contently’s The Freelance Creative. When a brand is behind a story, there’s bias involved. I treat every story as a valuable source of information for readers—and a valuable gateway to a brand.” In traditional journalism, diligent fact-checking is a given.

Content Marketing 144

Content Marketing Marketing Viral Study 144

Contently - Strategy

APRIL 1, 2024

Brands that deliver this type of SEO-driven content unlock demand for their business and coveted high ranking on SERPs. It’s a win-win scenario, where both your brand and your audience get what they’re searching for in the digital landscape. Too often, SEO content creation is part of an elaborate fishing expedition for brands.

SEO 52

SEO Engineering Writing How To 52

Cision

JUNE 15, 2017

Through HPRA National and our local chapters in Los Angeles, New York, Miami and Chicago, we bring forth resources and expertise through thought leadership, networking and scholarship programs. Awards, providing a forum that reflects the innovative, creative, and cultural competence of Hispanic market campaigns across several categories.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

NOVEMBER 30, 2017

Think of your content contributor guide as a map for creatives to follow. If it’s relatively new, your brand may not have found its own identity yet, so this discussion will set the course for the future. Overview of Your Company And Blog/Resources Sections. increase brand awareness. establish thought leadership.

How To 177

How To Guidelines Content Marketing Video 177

Sword and the Script

APRIL 20, 2021

It was enough budget for one full-time resource for about six months. I literally wrote and edited thousands of blog posts – many over 1,000-words long – for that brand. We had two other part-time (agency) resources that worked under my direction to help – plus access to a centralized creative team for design and technical assistance.

B2B 108

B2B Leadership Marketing Blogging 108

Waxing UnLyrical

MARCH 11, 2015

“If you can’t measure it, you can’t manage it.” Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars.

Measurement 40

Measurement How To Analytics Customer Service 40

Barokas

MAY 31, 2019

Campaigns must be simultaneously creative, strategic and measurable. Content must be on-brand and consistent, without being overtly promotional or repetitive. Internal resources can quickly be tapped. Reports and surveys : Data is your friend, and an invaluable resource for content creation. It’s a tall order.

Case Study 100

Case Study B2B Resources Web 100

Konnect Agency

OCTOBER 25, 2023

Are you looking to boost sales, increase brand awareness, drive website traffic, etc? When setting objectives, make them specific, measurable, achievable, and relevant. Incorporating multiple creative formats into your strategy, such as image and video, will also help drive attention from a range of viewers.

Advertising 64

Advertising Advertising Creativity Analytics 64

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Be Creative. The medium offers a chance for your business to tell your customers how to engage with content, build your brand and tell stories. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206